Improving Email Marketing Effectiveness

Marketers know that email is effective, but many also believe they aren’t getting the results they know they have the potential to achieve. What changes can you make to get better results? What needs to be prioritized? And what are the best ways to boost your overall email marketing effectiveness?

This 3-hour virtual training session will help you improve your email marketing workflow, data quality, messaging and overall results. Learn best practices in data collection, data hygiene, workflow, testing, deliverability and more.

Instructor:
Adam Holden-Bache, Director of Email Marketing, Enventys Partners
Adam Q. Holden-Bache is the author of “How to Win at B2B Email Marketing: A Guide to Achieving Success.” His book guides readers through all aspects of an email marketing program, including strategy, data, design, delivery, testing and analysis.

Holden-Bache currently serves as Director of Email Marketing at Enventys Partners. He oversees the email marketing strategy with the objective of meeting and exceeding internal and client marketing goals. Before Enventys Partners, Adam spent 19 years as CEO of Mass Transmit, an award-winning email marketing agency.