Faculty presentations will include extended abstracts and full papers. Only full papers are eligible for awards and will undergo a peer review process. The proceedings of accepted papers and extended abstracts will be published digitally on the AMA website.

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Faculty Papers and Abstracts Conference Tracks

• Marketing Education: Topics may include measuring student performance, student learning styles in classrooms, experiential learning, technology in classrooms, internships and student projects, or any other topic relating to innovation and advancement of marketing education.
• Curriculum Development: Topics may include integration of ethics, management of technology, marketing analytics, diversity and engagement, artificial intelligence, international marketing issues, and other current concepts into the marketing curriculum; integration of student interpersonal competency development; development of institutes, centers, and interest/advisory groups, AACSB curriculum-standards; or any other topics relating to curriculum issues.
• Faculty Development Issues: Topics may include faculty development and evaluation, methods of validating more broadly defined scholarly activities, integrating and balancing career obligations in teaching, research and service, or any other topic relating to faculty development.
• Best Teaching Practices: Papers on best undergraduate teaching practices will also be considered.

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Submission Requirements and Template

To ensure consistency and clarity, please adhere to the following guidelines when preparing your Full Paper or Extended Abstract for submission:

Note: Full Papers and Extended Abstracts must be submitted in PDF format, double-spaced, using 12-point Times New Roman font, on 8.5 x 11-inch paper with 1-inch margins.

Full Papers | Include the following elements:

• TITLE (bold, flush left, all caps)
• Author Names, University Affiliations – No titles (Dr., Mr., Ms., etc.) should be used, nor should academic rank be indicated.
• Contact Information: Please add: “For further information, please contact Lead Author’s Full Name, Title, Affiliation (Email Address).”
• Abstract
• Keywords
• Key Contributions (Max. 300 words)
• Paper (Max. 3,000 words)
• Appendix (optional)
• Selected References
  • For details on each element, please read the Faculty Research Full Paper Template.
  • For a sample of a full paper, please reach the Full Paper Sample: Faculty Research ICC.

Extended Abstracts | Include the following elements:

• Title: (in bold, all caps) 
• Author Names and University Affiliations: Avoid titles (such as Dr., Mr., Ms., etc.), nor should year or class be indicated.
• Contact Information: Under author names (maximum of two), please include the following statement for the lead author: 
  • “For further information, please contact Lead Author’s Full Name, Title, Affiliation (Email Address).” 
• Keywords: Provide a list of 4-5 keywords.
• Description: Provide a one-sentence description of your paper.

Please then standardize the organization and content of your Extended Abstract in accordance with the following headings:

• Lead Heading: EXTENDED ABSTRACT (bold, centered, all caps) 
  • *Please limit your content under each of these headings to no more than 200 words. Please use word count, as submissions in excess of this quantity could lead to disqualifications.
• Heading One: Research Question (bold, left-aligned, title caps)*
  • Describe the research question that your research project is intended to answer and why it is being studied. Any subsequent questions may also be included.
• Heading Two: Method and Data (bold, left-aligned, title caps)*
  • Describe how you went about answering the research question through your research. Methods can be quantitative, qualitative, or both. However, all research projects must include primary research in order to qualify for the competition. 
• Heading Three: Summary of Findings (bold, left-aligned, title caps)*
  • Describe the results of your analysis.
• Heading Four: Key Contributions (bold, left-aligned, title caps)* 
  • Please describe the most important takeaways from your research. Consider what marketers could do with your results and what other research could come next.
    • For a sample of an extended abstract, please read Extended Abstract Sample.

Remember:

• Any entry using case competition related research will be disqualified
• Research submission must not be the same research as submitted for the undergraduate research competition
• Research must be conducted during the current academic year
• No reference list is necessary
  

2026 Best Paper Award:

AMA will recognize one Best Paper with an award at the 2026 International Collegiate Conference.

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FAQs

Is registration for the 2026 AMA International Collegiate Conference (ICC) required to participate?
Yes, all participants must be registered for ICC, as the event presentations take place in-person during the conference.

Questions?
Contact AMA Customer Support at: membersupport@ama.org.

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Call All AMA Volunteers!

Want to make an impact and support the next generation of marketers?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more and sign up today, visit the AMA Collegiate Volunteer Page. 

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Past ICC Faculty Proceedings

• 2025 ICC Proceedings
• 2024 ICC Proceedings
• 2023 Postponed
• 2022 Postponed
• 2021 Postponed
• 2020 Faculty Proceedings
• 2019 Faculty Proceedings

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