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  • AMA Design Lab Marketing Competition

    Craft a 2-page creative marketing strategy plan as a team.

    Format: In-Person at ICC

    Sign Up Deadline: Coming Soon

Competition Objectives

  • Design and create a 2-page creative marketing strategy plan
  • Showcase your creativity, skills and ability to develop a comprehensive plan.

Competition Sponsor


Competition Process

  1. Sign up when enrollment opens. Note: This is a team competition, with teams comprising of 3-5 students. There are only 20 team slots available on a first-come, first-served basis.
  2. Register for the AMA International Collegiate Conference. Note: Even if your chapter is still in the process of paying for ICC, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
  3. Once verified, participants will receive a confirmation email with further details.
  4. At ICC, the competition will be a 2-hour session where your team works together to create:
    • A 2-page creative marketing strategy. The use of generative AI is allowed.
    • Social media roadmap
    • Turnkey solutions and best practices for social media
  5. Each competing student must provide and bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.

Entry Requirements

  • Exclusively open to undergraduate students
  • Each AMA Collegiate Chapter may register only one team, consisting of 3-5 students, to compete.
  • Students competing are required to be in person at the AMA International Collegiate Conference.
  • Each competing student must provide and bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available.

How is the Competition Judged?

Your team will be evaluated by a panel of session partners and volunteer judges.

Platform: Yelp (Maximum 25 points; rated 1-5 per bullet)

  • High-Quality Photos & Videos
  • Compelling Descriptions
  • Consistent branding
  • Customer testimonials and reviews
  • Offers and promotions

Platform: Instagram (Maximum 35 points; rated 1-5 per bullet)

  • Eye-catching visuals
  • Engaging captions
  • Consistent branding
  • Hashtags
  • Instagram Stories
  • Reels and IGTV
  • Special offers and promotions

Overall Evaluation of Creative Assets (Maximum 40 points; rated 1-5 per bullet)

  • Mobile-friendliness
  • Consistent branding across platforms
  • Consistent content across platforms
  • Appeals to target markets
  • Drives engagement
  • Attracts foot traffic/visit
  • The overall quality of the marketing strategy
  • Viability

Competition Prize

More info is coming soon!


FAQs

Do I have to be registered for the 2025 AMA International Collegiate Conference to participate?
Yes, participation in this competition requires registration for the ICC as it is held in person at the conference.

Can my chapter sign up multiple teams to complete?
No, only one team per chapter is allowed to sign up to compete.