Attention Collegiate Community:
Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines will be released in late Summer/early Fall 2026.
To help you prepare, information from the past season is provided below for general reference only. Important details will be updated in the months ahead, so watch your inbox for 2026-2027 competition details!
As a gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.
Competition Objectives
- Creative marketing strategy plan
- Showcase your ability to work as a team and be creative
Design Lab Competition Sponsor
About Sponsor – Coming Soon
Join us in shaping the future of marketing – become an AMA partner today! Click here and discover the AMA Sponsorship opportunities.
Competition Process
- Sign up when enrollment opens.
- Note: This is a team competition, with teams comprising of 3-5 students. There are only 50 team slots available on a first-come, first-served basis. One team per chapter.
- Register for the AMA International Collegiate Conference.
- Note: Even if your chapter is still in the process of paying for ICC, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
- Once verified, participants will receive a confirmation email with further instructions on the competition.
- At ICC, the competition will be a 2-hour session where your team works together and tackles a real-world challenge.
- Competition Brief – Coming Soon!
- Each competing student must bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.
Entry Requirements
- Exclusively open to undergraduate students
- Each AMA Collegiate Chapter may register only one team, consisting of 3-5 students, to compete.
- Students competing are required to be in person at the AMA International Collegiate Conference.
- Each competing student must provide and bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available.
How is the Competition Judged?
Your team will be evaluated by a panel of session partners and volunteer judges.
Competition Judging Outline:
Round 1 Rubric – Coming Soon!
Competition Prize – In-Person
1st Place: $200 and Certificate (1 Team Winner)
2nd Place: $100 and Certificate (1 Team Winner)
3rd Place: $50 and Certificate (1 Team Winner)
FAQs
Do I have to be registered for the 2027 AMA International Collegiate Conference to participate?
Yes, participation in this competition requires registration for the ICC as it is held in person at the conference.
Can my chapter sign up multiple teams to complete?
No, only one team per chapter is allowed to sign up to compete.