Attention Collegiate Community:

Details for the 2026-2027 AMA Competition Season – including competition guidelines, judging rubrics, sign-up forms and prize outlines are noted below.

As a gentle reminder, please make sure all incoming chapter leaders & e-board members are listed in your Chapter’s Community Admin Portal to ensure they receive important announcements and competition updates from the AMA.

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Competition Objectives

• Produce a recruitment video highlighting the value and excitement students can get from being involved in your collegiate chapter.
• Highlight the experiences your chapter has to offer in a fun and engaging way!

How does the competition relate to the Annual Report?

Recruitment process is part of the membership portion of the Annual Report. Membership counts for 10 out of the 100 total Chapter Award Competition Points. This section places primary importance on activities that use the chapter’s “marketing skills”.

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Entry Requirements

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How is the Competition Judged?

This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers and will be overseen by the AMA Collegiate Chapters Council.

Judging criteria and points ranking: Chapters can score up to 100 Points

Criteria: Marketing Strategy & Message (Up to 40 Points Max)

Storytelling & Messaging Clarity: (1 to 10 Points)

• Does the video tell a compelling story while clearly communication its message?
• Does it effectively convey what the organization is looking for in potential candidates?
• Is the message easy to follow?
• Does the story flow naturally? 
• The opening captures attention. 
• The ending reinforces the main message?

Audience Connection: (1 to 10 Points)

• How effectively does the video connect with prospective students?
• Does the video clearly speak to undergraduate students? 
• Language and visuals appeal to today’s college students. 
• Viewers can envision themselves as members of AMA. 
• The message addresses student interests, aspirations and career goals. 
• Does the video engage and maintain the viewer’s interest throughout its duration? 
• Is the content interesting and relevant to potential members?

Value Proposition: (1 to 10 Points)

• Does the video clearly communicate what makes this chapter unique? 
• Would a student understand why they should join AMA instead of another organization? 
• Does the video align with the chapter’s and AMA’s values?

Call to Action: (1 to 5 Points)

• Does the video clearly explain how to join, when to join and what to do next? 
• Is there a clear invitation to join? 
• Contact information or recruitment details are included? 
• The call to action is motivating

Information Accuracy: (1 to 5 Points)

• Are the details about the organization, benefits, and application process accurate and up-to-date?
• Are there any misleading or incorrect statements in the video?
• Does it effectively communicate what makes the organization unique?
  

Criteria: Creativity & Brand Identity (Up to 25 Points Max)

Creativity & Originality (1 to 15 Points)

• How creatively does the chapter present its message?
• Are there unique visuals, animations, or storytelling techniques that make the video memorable?
• Is the concept original? 

AMA Brand & Chapter Identity (1-10 Points)

• Does the video effectively represent AMA while showcasing the chapter’s unique culture? 
• Does the video demonstrate professionalism and leadership? 
• Is the chapter’s personality highlighted?
• Does the video create excitement about becoming a part of the organization?

Criteria: Recruitment Effectiveness (Up to 25 Points Max)

Authenticity: (1 to 10 Points)

• Does the video feel genuine and believable? 
• Are real student experiences highlighted? 
• Are the interactions authentic? 
• Do members appear enthusiastic and engaged?

Member Experiences: (1 to 5 Points)

• Does the video effectively demonstrate what it is like to be an AMA member? 
• Are experiences such as meetings, competitions, networking, professional development, community involvement and the chapter culture highlighted?

Overall Recruitment Impact (1 to 10 Points)

• If you were a prospective student, how likely would this video motivate you to join AMA? 
• Is the video persuasive and memorable?

Criteria: Production Quality (Up to 10 Points Max)

Does the production effectively support the message?

Visual and Audio Quality: (1 to 5 Points)

• Is the video’s visual and audio quality clear and professional?
• Are there any distracting background noises, pixelation, or low-resolution issues?
• Are the visuals stable? 
• Is the video well-edited with smooth transitions?
• If used, are the narration and voice-overs clear and well-paced? Do they enhance the viewer’s understanding of the message?
• Is the pacing suitable, maintaining interest without rushing through important information?

Accessibility & Professional Standards: (1 to 5 Points)

• Is the information accurate?
• Is the use of branding appropriate? 
• Is the content inclusive and considerate of diverse perspectives?
• Does the video provide subtitles or accessibility features?

Deduction: Over The Video Time Limit (-20 Points)

• Deduct 20 points if the video is over the 2:00 minutes time limit.

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Competition Prize

The competition winners will be announced at the International Collegiate Conference. This competition will award one winner in each of the following placements:

1st Place – $250 and AMA Certificate

2nd Place – $150 and AMA Certificate

3rd Place – $100 and AMA Certificate

Questions?

Contact AMA Support at collegiate@ama.org.

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Calling All AMA Volunteers!

Want to make an impact and support the AMA Collegiate Community?

Here’s your chance – AMA is looking for volunteers to help judge our Collegiate Opportunities.

Learn more and sign up today, visit the AMA Collegiate Volunteer Page. 

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