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  • AMA Design Lab Marketing Competition

    The AMA Design Lab Marketing Competition offers teams to combine strategy and creativity to solve a real-world marketing design challenge. From branding to digital campaigns, this is your chance to showcase your skills, think like a marketer, and stand out in a fast-paced, hands-on competition.

    Format: Fall/Virtual & Spring/In-Person | Sign Up Deadline: TBD / Fall 2025

    Note: ICC Competition Intent to Participate signups are now closed. Stay tuned!

    SIGNUPS ARE CLOSED

Competition Objectives

  • Creative marketing strategy plan
  • Showcase your ability to work as a team and be creative

Competition Sponsor

Join us in shaping the future of marketing – become an AMA partner today! Click here and discover the AMA Sponsorship opportunities.

Competition Process

  1. Sign up when enrollment opens. Note: This is a team competition, with teams comprising of 3-5 students. There are only 30 team slots available on a first-come, first-served basis. One team per chapter.
  2. Register for the AMA International Collegiate Conference. Note: Even if your chapter is still in the process of paying for ICC, you can sign up for the ICC competitions. All competition participants will be verified and confirmed before securing a competition spot.
  3. Once verified, participants will receive a confirmation email with further instructions on the competition.
  4. At ICC, the competition will be a 2-hour session where your team works together to create:
    • Competition Brief – PENDING
  5. Each competing student must bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available. It is the responsibility of the participating chapters to ensure their team has the necessary technology to compete.

Entry Requirements

  • Exclusively open to undergraduate students
  • Each AMA Collegiate Chapter may register only one team, consisting of 3-5 students, to compete.
  • Students competing are required to be in person at the AMA International Collegiate Conference.
  • Each competing student must provide and bring their own laptop, fully charged. Please note that power strips or electrical outlets will not be available.

How is the Competition Judged?

Your team will be evaluated by a panel of session partners and volunteer judges.

Competition judging outline and details coming soon – Fall 2025. Stay tuned!

Round 1 Rubric – Coming Soon!

Competition Prize – In-Person

1st Place: $200 and Certificate (1 Team Winner)

2nd Place: $100 and Certificate (1 Team Winner)

3rd Place: $50 and Certificate (1 Team Winner)

FAQs

Do I have to be registered for the 2026 AMA International Collegiate Conference to participate?
Yes, participation in this competition requires registration for the ICC as it is held in person at the conference.

Can my chapter sign up multiple teams to complete?
No, only one team per chapter is allowed to sign up to compete.

Go Back to the Competition Directory

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