Competition Objectives
Is there a “Social Impact Focus” this year?
Chapters may select any “client(s)” locally or nationally that they choose. This will allow you to submit videos for social causes you are already affiliated with or are considering.
- Produce a video to help highlight a Social Impact focus.
How does the competition relate to the Annual Report?
This competition category aligns with the Social Impact section of the Chapter Plan/Annual Report, which highlights programs and activities demonstrating the chapter’s commitment to its broader community (campus, local, or national causes). It emphasizes the social impact of the chapter’s marketing efforts. This section accounts for 15 of the 100 total points in the Chapter Award Competition and focuses on initiatives that showcase the chapter’s marketing skills.
Entry Requirements
Please follow these requirements:
- Videos can be made in any quality that fits your vision (professional and smartphone).
- The video is no more than three minutes (3:00) long
- Only YouTube videos will be accepted and viewed by judges.
- Upload your videos directly to YouTube prior to the competition deadline. AMA judges will not download or view videos from any other video platforms, and video links not associated with YouTube will be disqualified.
- Share the full YouTube URL to your video(s) when submitting the URL link.
- Chapters may use drones to make video content.
- All video content must be original and produced by the students who are making the competition submission. Use of any video content produced by or obtained from the client, their agency partners or other third parties is not permitted.
How is the Competition Judged?
This competition will go through one round of judging by AMA Collegiate faculty and marketing professional volunteers and will be overseen by the AMA Collegiate Chapters Council.
Judging criteria and points ranking: Chapters can score up to 67 points.
Criteria: Video Content (Up to 20 Points)
The video clearly and succinctly communicates the relevance, the message of the social issue.
Content Relevance: (1 to 5 Points)
- Does the video clearly address a social issue or challenge?
- Is the issue or challenge relevant and significant in today’s society?
- Does the video effectively communicate the impact of the issue?
Clarity of Message: (1 to 5 Points)
- Is the message of the video clear and concise?
- Are the key points well-defined and easy to understand?
- Does the video avoid jargon or overly complex language?
Storytelling and Narrative: (1 to 5 Points)
- Is the video engaging and emotionally compelling?
- Does it effectively use storytelling techniques to convey its message?
- Are there memorable and relatable characters or stories within the video?
Engagement: (1 to 5 Points)
- Does the video maintain the viewer’s interest from start to finish?
- Is the pacing appropriate, and does it hold the viewer’s attention?
Criteria: Originality and Creativity (Up to 10 Points)
Originality: (1 to 5 Points)
- Does the video present a unique perspective or approach to addressing the issue?
Creativity: (1 to 5 Points)
- Are there creative elements such as animations, graphics, or innovative storytelling techniques?
Criteria: Production Quality (Up to 25 Points)
Video and Audio Quality: (1 to 5 Points)
- Is the video’s visual and audio quality clear and professional?
- Are there any distracting background noises, pixelation, or low-resolution issues?
- Is the video well-edited with smooth transitions?
Visual Appeal: (1 to 5 Points)
- Are the visuals engaging and visually appealing?
- Does the video use appropriate graphics, images, or animations to enhance its message?
Narration and Voiceover: (1 to 5 Points)
- If applicable, is the narration or voiceover clear and well-paced?
Length and Pacing: (1 to 5 Points)
- Is the video an appropriate length, keeping the viewer engaged?
- Is the pacing suitable, maintaining interest without rushing through important information?
Professional Tone: (1 to 5 Points)
- Does the video maintain a consistently professional tone throughout, using appropriate language, visuals, and messaging?
- Does it enhance the viewer’s understanding of the content?
Criteria: Impact and Advocacy (Up to 10 Points)
Call to Action: (1 to 5 Points)
- Does the video inspire viewers to take action or make a positive change related to the issue?
- Is there a clear and actionable call to action presented in the video?
Potential for Social Change: (1 to 5 Points)
- Does the video have the potential to make a meaningful impact on the social issue it addresses?
- Does it raise awareness effectively and encourage constructive dialogue?
Criteria: Impact and Advocacy (Up to 2 Points)
Accessibility and Inclusivity: (2 Points)
- Does the video provide subtitles or accessibility features for those with disabilities?
- Is the content inclusive and considerate of diverse perspectives?
Deduction: Over The Video Time Limit (-20 Points)
- Deduct 20 points if the video is over the 3:00 minutes time limit.
Competition Prize
The competition winners will be announced at the International Collegiate Conference. This competition will award one winner in each of the following placements:
1st Place – $250 and AMA Certificate
2nd Place – $150 and AMA Certificate
3rd Place – $100 and AMA Certificate
Questions?
Contact AMA Customer Support at membersupport@ama.org.
Calling All AMA Volunteers!
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Learn more and sign up today, visit the AMA Collegiate Volunteer Page.