Differentiate Your Higher Education Programs with AMA Certification
Help your students build strong skill endorsements by getting your program accredited by global authorities in marketing. This will increase the value of your program for students and elevate the worth of your graduates in the eyes of their prospective employers.
Once your program or course attains accreditation from American Marketing Association (AMA), your students will seamlessly attain certification upon program completion.
Digital Marketing
Students who complete this program will achieve dual industry certifications:
- Associate Professional Certified Marketer® (APCM®) Digital Marketing from the American Marketing Association
- Certified Digital Marketing Associate (CDMA) from Digital Marketing Institute
Marketing Management
Depending on the pathway you choose, students can earn either:
- Associate Professional Certified Marketer® (APCM®) Marketing Management from the American Marketing Association
- Professional Certified Marketer® (PCM®) Marketing Management from the American Marketing Association
These prestigious credentials show employers that your students not only know the fundamentals of marketing but can also implement what they know in the real world.
How it works:
We partner directly with academic teams to co-create the best path for credentialing alignment. It’s not just a stamp – it’s a relationship built around learning quality and outcomes. Our team of training experts will guide you through each step of the journey:
- Curriculum review and content mapping
- Custom bridge materials as needed
- Periodic re-evaluation to keep program aligned with current AMA standards
- Access to AMA resources, learning tools, and membership benefits for students
Our University Accreditation pathways are best suited to schools seeking to credential a minimum of 30+ students/semester. For smaller institutions, we recommend promoting our individual, asynchronous PCM® Certification programs.
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Training Backed By Research
AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.
“The gap between the academy and the industry is real. We are preparing students to be lifelong learners, independent thinkers, global citizens, problem solvers. But industry folks are also looking for graduates with skills that need to be applied immediately when they are hired. This program helped us bridge that gap”
Professor Stephen Marshall
East Tennessee State University
Brand communication & Digital Marketing