University Marketing Program Accreditation

Differentiate Your Higher Education Programs with AMA Certifications

Help your students build strong skill endorsements by adding reputable certifications to your existing curriculum. This will increase the value of your program for students and elevate the worth of your graduates in the eyes of their prospective employers.

The Challenges Facing Higher Education

AMA Statistics Grid

78%

of employers say grads aren’t job-ready

44%

of workforce skills expected to be disrupted by 2030

60%

of students will require new training by 2027

The American Marketing Association (AMA) can embed certification into your programs, from full immersion with your existing curriculum or a stand-alone exam, and everything in between.

Digital Marketing

Students who complete this program will achieve two industry certifications:

Associate Professional Certified Marketer® (APCM®) Digital Marketing from the American Marketing Association
Certified Digital Marketing Associate (CDMA) from Digital Marketing Institute

Marketing Management

Depending on the pathway you choose, students can earn either:

Associate Professional Certified Marketer® (APCM®) Marketing Management from the American Marketing Association
Professional Certified Marketer® (PCM®) Marketing Management from the American Marketing Association

These prestigious credentials show employers that your students not only know the fundamentals of marketing but can also implement what they know in the real world. Contact us to tailor your partnership and make earning a credible certification seamless for your students alongside their degree.

How it works:

We partner directly with academic teams to co-create the best path for credentialing alignment. It’s not just a stamp – it’s a relationship built around learning quality and outcomes. Our team of training experts will guide you through each step of the journey:

AMA Process Steps

Curriculum Review

We review and map your curriculum to AMA standards

Bridge Materials

Custom materials developed as needed to fill gaps

Approval & Launch

3-year licensing term begins with student enrollment

Ongoing Support

Periodic re-evaluation and access to AMA resources

“The gap between the academy and the industry is real. We are preparing students to be lifelong learners, independent thinkers, global citizens, problem solvers. But industry folks are also looking for graduates with skills that need to be applied immediately when they are hired. This program helped us bridge that gap”
Professor Stephen Marshall
East Tennessee State University
Brand communication & Digital Marketing

Contact us to get started

Training Backed By Research

AMA training is unique because of its data-backed approach. The AMA Competency Model Framework identifies the most impactful skills marketers need to advance their careers. It’s based on our research with more than 1,000 marketing professionals and academic leaders.

Learn More

AMA Outcomes Section Component

Proven Outcomes

Student Success

79%

of students report promotions within 6 months of earning their AMA credential

Institutional Benefits

Drives enrollment with attractive industry certifications
Enhances graduate job placement and career advancement
Differentiates your degree in the marketplace
Aligns curriculum with evolving workforce trends