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Call for Papers: 2021 AMA Summer Academic Conference

Call for Papers: 2021 AMA Summer Academic Conference


Theme: Reimagining Marketing

The seismic shifts affecting the world — from a pandemic and climate change, to racial injustice and the spread of AI and misinformation — have caused us to reexamine our current marketing practices. Both business and societal challenges put unprecedented demand on marketing to find new ways to move forward. To that end, we seek scholars who are willing to join us in exploring the role of marketing within our new world. Rather than carrying on “business as usual,” we ask marketing scholars to meet the moment and reimagine how our discipline can better understand and contribute to the changing world.

We seek to harness the methodological and theoretical prowess of our community to “Reimagine Marketing.” This conference, taking place during unprecedented times, promises to be like no other. Join us, as researchers both seasoned and novice share the latest thinking on these phenomena at this critical moment, at the 2021 AMA Summer Academic Conference to be held on August 13-15, 2021.

The deadline for submissions is February 25, 2021.

A note on the the State of the 2021 Summer AMA Academic Conference:

Due to the constantly evolving situation regarding the global pandemic of the novel coronavirus (COVID-19), the American Marketing Association has yet to determine whether the 2021 AMA Summer Academic Conference will be held in-person. We are closely monitoring the situation, but unfortunately we will not have a final decision until after the paper submission deadline has passed. 

Regardless of event format, there will be an option to present virtually. If travel safety or budget is a concern to you, please do not hesitate to submit. 

We are grateful for your patience as we keep close watch over the unfolding global events. Our number one priority is and always will be the safety of the AMA community. 


Conference Co-Chairs

Matilda Dorotic


BI Norwegian Business School

Renee Richardson Gosline


MIT Sloan School of Management

Denish Shah

Georgia State University


Conference Tracks and Associate Editors

International and Cross-Cultural Marketing

  • Costas Katsikeas, Leeds University Business School and Goksel Yalcinkaya, University of New Hampshire

Sustainability, Social Responsibility and Public Policy

  • Robert Dahlstrom, Miami University and Richard Plank, University of South Florida

B2B Marketing, Supply Chain Management and Sales Management

  • Kenneth Wathne, University of Stavanger and Son K. Lam, University of Georgia

Branding, Innovation and the “4Ps”

  • Neeru Paharia, Georgetown University and Shelle Santana, Bentley University

Consumer Behavior

  • Dipayan Biswas, University of South Florida and Morgan Ward, Emory University

Social Media and Digital Marketing

  • Michelle Andrews, Emory University and Beth Fossen, Indiana University

Marketing Analytics, AI, Machine Learning

  • Ashish Sinha, University of Technology Sydney and Kalinda Ukanwa, University of Southern California

Services, Retailing, and Customer Experience

  • Dinesh Gauri, University of Arkansas and Colleen Harmeling, Florida State University

Marketing Strategy

  • Kapil Tuli, Singapore Management University and Lopo Rego, Indiana University

SIG Programming


Submission Types

All submissions should be made electronically via the AMA’s submission management system, Ex Ordo. You may need to create a new user name and password to submit. The deadline for submission is February 25, 2021.

Competitive Papers 

Submission Template – Competitive Paper

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-blind process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties.

At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Posters

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track.

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Key Contributions to academe and practitioners (300 words), 3) Extended Abstract (1,000 word limit), 4) Table or Figure (optional) and 5) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not save the file with author-identifying information in the file name.
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties

At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Special Sessions

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal.  Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged. 

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction. 

All special session proposal submissions must be directed to only one track. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming track.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in PDF.  Special session proposals must include the title of the session and an extended abstract of 3,600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, and email as it should appear in the final program materials. Special sessions are not included in the proceedings.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. All special session participants are expected to register for the conference.


Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics: 

  • Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
  • Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
  • Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.