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AMA Board of Directors Election

Welcome From Chairperson Lisa Bowman and Chairperson-Elect Mike Brady

This year and the next are transformational times for the organization as we embark on the development and execution of our most recent strategic plan that will shape our future trajectory.

FY24 has been a year to be celebrated as we’ve hit several milestones with our journals being ranked among the most impactful in all of business and key events like Higher Ed and Winter Academic seeing record attendance.

There will be more exciting news coming forward with regards to new partnerships and programs designed to fuel us for growth.

All of that takes work; both from us and from you; our members and volunteers. Together, we are a community; the largest community for marketing and marketers. For professional practitioners, academics, students and others who rely upon the discipline.

Thank you for your support. Your engagement. Your contributions. Your effort. Thank you for being a vital part of the community and helping shape the future of the AMA.

Lisa Bowman, Chairperson
Mike Brady, Chairperson-Elect


2024-25 Election

Voting for the AMA Board of Directors election starts April 1, 2024, and ends April 30, 2024. AMA members will receive their ballot via email.


Overview of AMA Board of Directors

The purpose of the AMA Board of Directors is to oversee the mission of the association in accordance with the organization’s Constitution and Bylaws. The CEO and management team of the AMA oversee the daily affairs of the organization and exercise all powers not otherwise reserved to the Board or membership.  

The Board of Directors meets twice annually or more often as needed. Subcommittees of the Board have more frequent meetings.  

The Board of Directors is responsible for the AMA as an enterprise. The AMA utilizes its three councils and other volunteer groups both as “listening posts” and to represent the “voice” of their respective communities, constituents, and colleges. AMA board of directors’ duty is to the AMA as a whole on fiduciary matters, strategy, risk, organizational capacity and fitness, and governance.

  • Safeguard the organization’s mission and purpose
  • Select the chief executive
  • Provide proper fiduciary oversight
  • Ensure adequate resources
  • Protect legal and ethical integrity and maintain accountability
  • Identify enterprise risk and mitigation efforts are in place
  • Recruit and orient new board members and assess board performance
  • Enhance and ensure the organization’s public standing and reputation
  • Support the chief executive, their agenda, and assess performance

Activities of the Board include:

  • Providing input on the strategic direction of the AMA
  • Approving annual budget
  • Reviewing progress on key initiatives
  • Reviewing ongoing financial results and KPIs
  • Evaluating performance of CEO
  • Meeting with heads of community councils
  • Planning for the future
  • Approving items as required (ex: Bylaws revision, chapter merger)

Executive Committee

The Executive Committee supports the Chairperson in the management and strategic direction of the Association. The Executive Committee has the authority to exercise all the powers of the Board while the Board is not in session except for actions specifically reserved to the Board.  

  • Chaired by: Chairperson of the Board
  • Members: 4

Audit & Finance

The role of the Audit & Finance Committee is to oversee 1. AMA’s financial reporting, internal control and audit functions; 2. budgetary and financial matters, including investment management; 3. enterprise risk management, including information technology risks and enterprise insurance coverage; and 4. compliance with applicable legal, ethical and regulatory requirements.

  • Chaired by: Treasurer
  • Members: 8

Nominating

The Nominating Committee is charged with identifying and vetting candidates for upcoming vacancies on the AMA Board.

  • Chaired by: Past-Past Chair

Governance

The Governance Committee is responsible for assuring that the governance of the Association is carried out in compliance with the Constitution and Bylaws of the Association and the conflict of interest policy.

  • Chaired by: Chair-Elect
  • Members: 3

Ethics

The Ethics Committee reviews and recommends changes or revisions to the Code of Conduct; reviews complaints received and adjudications rendered under the Code; and advises the Association’s Chairperson and Board of Directors on matters of ethics and ethical standards that are applicable to the practice and teaching of marketing.

  • Chaired by: Secretary
  • Members: 6

The AMA Board of Directors has 17 members:

  • Chairperson
  • Chair-Elect
  • Past Chair
  • Secretary
  • Treasurer
  • AMAF Chair
  • AMA CEO
  • 10 At-Large Members

The Chairperson role is a sequenced four-year progression starting with the Secretary role, then moving through Chair-Elect, Chair, and Past Chair. 

What am I voting on?

AMA members vote annually on a slate of candidates to hold office on the AMA Board of Directors. 

How do candidates get on the ballot?

The list of potential candidates is compiled using broad community input, professional search firms, and a wide network of engaged professionals and academics. From a list of many initial candidates, the Nominating Committee meets to narrow the list down to a final slate that is then reviewed and approved by the current AMA Board of Directors. 

Why is there only one candidate for each position?

Each candidate is running unopposed, in accordance with the AMA Bylaws. It is intentional that there is only one candidate for each position. The Nominating Committee works each year to identify candidates who: 1. Have exemplary credentials, 2. A track record of AMA involvement, and 3. A commitment to invest their time and talent in the AMA’s future. Due to the rigor of evaluation prior to getting on the ballot, each position runs unopposed.

Why is there an election if there is only one candidate for each position?

The election process should be seen by AMA members not as a competitive election, but an opportunity to be informed regarding future leadership. The AMA moved to this model several years ago for three reasons: 1. It allows the AMA to attract more candidates for office since we found that some otherwise highly qualified candidates were not interested in investing in a competitive election process where they may need to campaign for office, and may not succeed in being elected, 2. AMA volunteer board service requires a multi-year commitment (3-6 years) for which it is critical to establish a mutual understanding in advance as part of the vetting process, and 3. The new model follows best practices in corporate America and the nonprofit world. 

How can I get on the ballot?

The AMA invites those interested in being considered for AMA Board service in the future to contact AMA COO Jeremy Van Ek.

How does the election process work?

A ballot, candidate information, and a link to the voting site for the election will be sent to members electronically on March 31, 2023.  The voting site will remain open through 11:59 p.m. CST on April 30, 2023.

Through our mission for DEI, the AMA is committed to increasing the diversity of underrepresented groups, perspectives, and identities within the AMA community that have been historically left out. 

This lens is what will help us lead and mobilize the work and efforts of our community of volunteer leaders (i.e. AMA Board of Directors), stakeholders, and partners that are committed to supporting the AMA in delivering on this mission.

Our Mission for DEI

The AMA strives to create the essential community for marketers.

In order to authentically achieve this mission, we are committed to making sure that the intersectionality of diverse thought and perspectives are reflected, understood, and elevated across our community. 

It is our responsibility to intentionally layer DEI best practices into every aspect of our organization, so that this work becomes a fundamental part of who we are as a community. 

For us DEI is not a destination, it is a journey and a practice that should be a continuous learning process that leads to measurable outcomes and impact.


2024-25 Proposed Board Members

Tiffany White
Secretary
Term: 7/1/2024 – 6/30/2028

Associate Professor of Marketing
Gies College of Business, University of Illinois

John Kennedy
At-Large Member
Term: 7/1/2024 – 6/30/2027

Managing Partner,
The Sorium Group

Nadya Kohn
At-Large Member
Term: 7/1/2024 – 6/30/2027

Former Cheif Marketing Officer,
Volta Charging

Maura Scott
At-Large Member
Term: 7/1/2024 – 6/30/2027

Professor of Marketing,
Florida State University

Full bios for the candidates are available on your election ballot.

Current 2022-23 AMA Board of Directors

Lisa Bowman
Chairperson2023-24
Term: 7/1/2021 – 6/30/2025

Founder and Chief Mojo Officer (CMO)
Marketing Mojo

michael brady

Michael Brady
Chairperson-Elect 2023-24
Term: 7/1/2022 – 6/30/2026

Bob Sasser Professor and Chair, Department of Marketing
Florida State University

Robin Tooms
Secretary
2023-24
Term: 7/1/2021 – 6/30/2024

Chief Marketing Officer
Members Choice Credit Union

Jeff Lupinacci
Treasurer
2023-24
Term: 7/1/2023 – 6/30/2026

CFO of Digital Commerce
Ascential

Kevin Bradford AMA

Kevin Bradford
Immediate-Past Chairperson
Term: 7/1/2021 – 6/30/2024

Teaching Professor of Marketing
University of California, Irvine

Bob Leone
AMA Foundation Chair
Term: 7/1/2023 – 6/30/2024

Professor of Marketing
Texas Christian University

Peter Barber
At-Large Member
Term: 7/1/2021 – 6/30/2024

VP of Marketing & Communications
Trout Unlimited

Jessica Perry
At-Large Member
Term: 7/1/2021 – 6/30/2024

Chief Marketing Officer
Modern Hire

Tiffany White
At-Large Member
Term: 7/1/2021 – 6/30/2024

Associate Professor of Marketing
Gies College of Business, University of Illinois

Anders Gustafsson

Anders Gustafsson
At-Large Member
Term: 7/1/2022 – 6/30/2025

Professor of Marketing
Norwegian Business School

Brian Fergemann
At-Large Member
Term: 7/1/2022 – 6/30/2025

Senior Counsel, Marketing & Intellectual Property
McDonald’s Corporation

Rebecca Slotegraaf

Rebecca J. Slotegraaf
At-Large Member
Term: 7/1/2022 – 6/30/2025

Professor of Marketing
Kelley School of Business, Indiana University

Angela Brutsche
At-Large Member
Term: 7/1/2023 – 6/30/2026

VP of Marketing & Communications
Texas Realtor

Eli Jones
At-Large Member
Term: 7/1/2023 – 6/30/2026

Professor of Marketing
Mays Business School, Texas A&M University

Christine Mathers
At-Large Member
Term: 7/1/2023 – 6/30/2026

Head of Marketing
Worldwide Oilfield Machine

Matt Witt
At-Large Member
Term: 7/1/2023 – 6/30/2026

National Digital Experience Lead
Deloitte Digital