Before meaningful learning or capability building can occur, it is essential to understand where the team stands today. This assessment provides that baseline—offering clarity into collective strengths, emerging skills and areas where additional focus may be beneficial.
The AMA Marketing Maturity Assessment gives marketing leaders a research-backed view of team capability across the full marketing lifecycle, then translates those insights into clear priorities for development, enablement and investment.
Know where your marketing organization is ready to perform and where the capability gaps are putting strategy at risk.
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Assessment Methodology
The AMA uses a four-stage proficiency scale to translate self-assessment inputs into actionable capability insights. Each stage reflects both familiarity with a skill and the ability to apply that skill in real-world marketing scenarios. These proficiency levels help identify strengths, clarify development priorities, and inform personalized and team learning pathways.
The AMA uses a four-stage proficiency scale to translate self-assessment inputs into actionable capability insights. Each stage reflects both familiarity with a skill and the ability to apply that skill in real-world marketing scenarios. These proficiency levels help identify strengths, clarify development priorities, and inform personalized and team learning pathways.
Deliverables
Because this is a self-assessment, the results reflect how team members perceive their current capabilities. When reviewed thoughtfully and in context, the insights can support productive conversations about development priorities, resourcing needs and how best to support the team’s evolving role within the organization.
Your team receives a comprehensive report, broken down by department, group, or any level of information you need to analyze. Gain insights into current team competencies and tailored training recommendations that can propel your team or organization forward.
- A structured, role-aware self-assessment grounded in the AMA Marketing Competency Model
- A visual team-level report showing maturity, strengths and priority capability gaps
- Interpretation that places results in organizational context instead of presenting a score dump
- Recommended next steps that can inform learning, enablement and leadership decisions
- An optional path into targeted AMA learning experiences and longer-term capability support
