Journal of Public Policy & Marketing Scholarly Insights

Against the Grain: Why Some Consumers are Anti-Genetically Modified Food and What Marketers Can Do About It

Navigating the Uncharted Territory of Cannabis Marketing

Dog Parks and Coffee Shops: Faux Diversity and Consumption in Gentrifying Neighborhoods

The Costs of Convenient Connections

Eating a Fast-Food Sandwich Might Actually Help You Lose Weight

Effective Sustainability Messaging Should Be “Awesome”