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Marketing Communications SIG

A Simple Marketing Strategy Can Increase Recycling Efforts

Health Care Services Marketing

Exploring New Research on Marketing in the Healthcare Sector

When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem

Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation

Evaluating the Effectiveness of Retailer-Themed Super Saver Events

Creating Effective Online Customer Experiences

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