Marketing Communications SIG

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AMA Academic Conference Proceedings
Article

Think Before Designing Your Logo: How Marketers Can Capitalize on the Power of Perception to Influence Beliefs About Brand Performance
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A Simple Marketing Strategy Can Increase Recycling Efforts
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Exploring New Research on Marketing in the Healthcare Sector
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When and Why Saying “Thank You” Is Better Than Saying “Sorry” in Redressing Service Failures: The Role of Self-Esteem
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Speed Up, Size Down: How Animated Movement Speed in Product Videos Influences Size Assessment and Product Evaluation

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