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Robert DeLay Social Impact Scholarship

Robert DeLay Social Impact Scholarship

Marketers Change the World for the Better!

How have you made a positive impact on the environment, social justice, economic fairness, health, quality of life, or other social concerns? Tell us!

… In a few easy steps, your story could win a scholarship!


What is this scholarship about?

Marketing professionals should be good at what they do while doing good in the process. To this end, the American Marketing Association is dedicated to transforming students into professionals who foster socially responsible practices in business and in life.

The Robert DeLay social impact scholarship program recognizes those students creating this positive change in the marketing profession and in the world. “Social impact” pertains to making a positive difference at the local, regional or larger community in terms of the environment, social justice, economic fairness, health conditions, quality of life or other social concern.

This Fund honors the legacy of Robert “Bob” Delay, former president of the Direct Marketing Association (DMA) and its predecessor organizations for more than 26 years and a DMA lifetime achievement award winner.

Am I eligible?

You are eligible if you match the following key criteria:

  1. You hold a leadership role within your AMA collegiate chapter and have used your marketing skills to make an impact both on and off campus:
  2. You are an AMA student member and part of an active AMA collegiate chapter
  3. You must have an overall GPA of 2.75 or better on a 4.0 scale.
  4. You are a full-time undergraduate student who plans to return to full-time status in the upcoming Fall semester.

What do I need to apply?

Here are the materials you need for your application:

  • Your social impact story (shared as a personal statement or video submission)
  • A letter of recommendation (one page, maximum, from your AMA chapter Faculty Advisor)
  • Your current academic transcript
  • Your current resume

When is it due?

The Submission deadline is 11:59pm CT on January 11, 2023.

Submit all documents here.

Please email customersupport@ama.org with any questions.

How are winners selected?

The Robert DeLay Social Impact Scholarship Committee, made up of select AMA collegiate council members and chapter advisors, reviews the pool of completed applications to determine the scholarship award winners. Winners will be announced at the International Collegiate Conference Awards Banquet. Once approved, scholarship funds are sent to the winner’s university to be applied to fall tuition expenses, with any remainder given directly to the winner.


Past Winners

Still don’t think you can win? Think again! Learn more about past scholarship winners with leadership achievements just like yours! We look forward to reading all about you in your application!


History

The AMA collegiate scholarships were established by the American Marketing Association Foundation to recognize student leaders who are using their marketing skills to make communities stronger. The scholarships were first awarded in Fall 2016.


The AMA collegiate scholarships were established by the American Marketing Association Foundation to recognize student leaders who are using their marketing skills for the greater good. The scholarships were first awarded in Fall 2016. As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and communities. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.