The AMA Higher Education Marketer of the Year Awards honor extraordinary leadership and achievement in the field of higher education marketing and are brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.
Simon Fraser University
Born in 1965, SFU has become Canada’s leading comprehensive university with vibrant campuses in British Columbia’s largest municipalities. The Marketing & Communications team at Simon Fraser University’s Beedie School of Business (Vancouver, Canada), like many teams, has had to pivot significantly in light of the global pandemic and other crises. What makes the team unique is the number of significant changes they have made and the incredible success achieved through close collaboration with their undergraduate, graduate, and alumni teams to achieve all of their program enrollment goals and exceed campaign targets consistently.
New York University
Since its founding in 1831, NYU has been an innovator in higher education, reaching out to an emerging middle class, embracing an urban identity and professional focus, and promoting a global vision that informs its 19 schools and colleges. One of NYU’s greatest strengths is its vast network of over half-a-million alumni worldwide. The NYU Office of Alumni Relations’ Alumni Communications team develops branding materials, marketing campaigns, and original high-quality content—earning industry recognition and accolades—that support the alumni network and NYU’s mission as one of the world’s leading research institutions.
Purdue University is a public research university in West Lafayette, Indiana, and the flagship campus of the Purdue University system. The university was founded in 1869 after Lafayette businessman John Purdue donated land and money to establish a college of science, technology, and agriculture in his name. In many ways, 2020 has been the culmination of an entirely new strategy for Purdue Marketing and Communications that began in 2019. Under the new leadership of CMO R. Ethan Braden, Purdue restructured to focus on brand management, strategy, and execution including a deeper focus on digital engagement and research. Leveraging a 30-person brand council and 200+ member communicators council to create alignment across campus and truly begin to speak with one voice. R. Ethan Braden began forging partnerships with key academic and administrative units to help them craft their marketing strategies and tell their stories under the master brand umbrella.
To be eligible for the AMA Higher Education Marketer of the Year Awards, individual nominees and teams must be currently employed at a higher education institution with focus on the branding, marketing, and communications aspects of a college or university. All nominees will be considered regardless of organization size and budget. There will be two awards bestowed, one award recognizing an individual thought leader and one award recognizing an outstanding marketing team.
Nominations will close on August 21, 2021. All nominees will receive notification of their candidacy and will be required to complete and submit a candidate profile form for further consideration that provides additional information on the candidate’s experience in the categories below.
A panel consisting of a mix of marketing experts and practitioners will serve on the selection committee. All judges will be leaders and experts in the field of higher education marketing with careers as marketing academics, consultants, and practitioners.
Upon reviewing the candidate profiles, the top three finalists will be asked to submit a video and invited to attend the 2021 Symposium for the Marketing of Higher Education. The winner will be decided by conference attendees, and the winning team will be announced onsite at the conference.
Vision and leadership, such as:
- How team’s work has helped advance or transform the field of higher education marketing
- How team’s collaborative process on campus and/or with outside partners contributed to the final deliverables and achievement of organizational objectives
- Recognition by peers in the field
Strategy, such as:
- Breakthroughs and advances in organizing and planning in the context of higher education organizations
- Development of unique methodologies
- Effective collaboration inside the organization and with outside partners
- Creative approaches to marketing problem solving and communications
Results, such as:
- Employment of effective methods of measurement
- Achievement of the organization’s goals, both immediate and over time
- Innovative use of social media, technology or other emerging tools or trends to advance higher education marketing practices
Recognition and Benefits
Award winners will be announced and honored at the 2021 Symposium for the Marketing of Higher Education. The three finalists of the 2021 AMA Higher Education Marketer of the Year, Team Award will receive:
Complimentary Registration to the 2021 Symposium for the Marketing of Higher Education
Recognition and award presentation at the luncheon held at the 2021 Symposium for the Marketing of Higher Education
Post Conference recognition via AMA communication channels
One year paid memebership to the AMA for one of your team members
Learn more about the AMA Foundation and the AMA Foundation Higher Education Marketer of the Year Awards
Please contact the AMA Foundation with any questions (firstname.lastname@example.org).