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AMA Foundation Higher Education Marketing Team of the Year Award

AMA Foundation Higher Education Marketing Team of the Year Award

The AMA Higher Education Marketer of the Year Awards honor extraordinary leadership and achievement in the field of higher education marketing and are brought to you by the AMA Foundation and its founding sponsor Lipman Hearne.

Nominations closed for 2019 award.

2019 Finalists

Claremont Lincoln University

Claremont Lincoln University is a non-profit graduate school founded on the conviction that effective leaders manage through mindfulness, dialogue and collaboration in order to achieve change. In January 2018, the cost per enrollment was close to $16,000, with a tuition rate of $15,000. The cost per enrollment has since dropped to $2,700, thanks to the efforts of the marketing team, which was started from scratch in 2018. The team has optimized the CLU website and social media, increased the flow of leads on social over 650% and ranks at #8 on LinkedIn for engagement within the higher education sector. In 2018, the University determined that it took an average of 84 days for a prospective student to enroll. As of September 2019, that time has decreased to 37 days. The marketing team at CLU continues to transform the way the way the University communicates its mission and engages prospective students.

Stony Brook University

Stony Brook University is a place driven by insatiable curiosity and cutting-edge research. Over the past few years, the newly formed Office of Marketing and Communications has been charged with capturing the attention and respect of education peers, industry thought leaders and prospective students. The team at SBU created and launched the University’s first-ever brand platform in 2016. The campaign helped to build the school’s reputation among education peers and increase enrollment. As a result, the Office of Marketing and Communications has pushed Stony Brook to number 25 among public universities in the Wall Street Journal, in addition to being ranked the number one public university in New York State.

University of Notre Dame

Over the last ten years, Notre Dame (ND) has added more than $100 million to its annual research awards – adding up to a record-breaking $180 million in fiscal year 2019. This growth has created a need for more communications related to research. In 2014, Notre Dame started the Notre Dame Research Communications department, charged with enhancing the University’s research reputation by showcasing research, scholarship and creative endeavor outputs from Notre Dame. The team delivers with real results – over 200 news stories written, 3,200+ Twitter followers gained, and over 660,000 new website page views–on internal channels alone. The NDRC team is committed to building strategic relations in order to achieve its overall goals of enhancing Notre Dame’s research reputation. Their creative approaches to marketing problem solving continue to evolve, grow and serve as a model for the broader communications team at Notre Dame and beyond.


Eligibility


The AMA Foundation Higher Education Marketer of the Year Awards are brought to you by the AMA Foundation and Lipman Hearne

To be eligible for the AMA Higher Education Marketer of the Year Awards, individual nominees and teams must be currently employed at a higher education institution with focus on the branding, marketing, and communications aspects of a college or university. All nominees will be considered regardless of organization size and budget. There will be two awards bestowed, one award recognizing an individual thought leader and one award recognizing an outstanding marketing team. 

Nominations will close on August 23, 2019. All nominees will receive notification of their candidacy and will be required to complete and submit a candidate profile form for further consideration that provides additional information on the candidate’s experience in the categories below.

A panel consisting of a mix of marketing experts and practitioners will serve on the selection committee.  All judges will be leaders and experts in the field of higher education marketing with careers as marketing academics, consultants, and practitioners. 

Upon reviewing the candidate profiles, the top three finalists will be asked to submit a video and invited to attend the 2019 Symposium for the Marketing of Higher Education. The winner will be decided by conference attendees, and the winning team will be announced onsite at the conference.


Award Criteria

Vision and leadership, such as:

  • How team’s work has helped advance or transform the field of higher education marketing
  • How team’s collaborative process on campus and/or with outside partners contributed to the final deliverables and achievement of organizational objectives
  • Recognition by peers in the field

Strategy, such as:

  • Breakthroughs and advances in organizing and planning in the context of higher education organizations
  • Development of unique methodologies
  • Effective collaboration inside the organization and with outside partners
  • Creative approaches to marketing problem solving and communications

Results, such as:

  • Employment of effective methods of measurement
  • Achievement of the organization’s goals, both immediate and over time
  • Innovative use of social media, technology or other emerging tools or trends to advance higher education marketing practices

Recognition and Benefits

Award winners will be announced and honored at the 2019 Symposium for the Marketing of Higher Education. The three finalists of the 2019 AMA Higher Education Marketer of the Year, Team Award will receive:

  • Complimentary registration (individual or one team representative) to the 2019 AMA Symposium for the Marketing of Higher Education

One recipient of the 2019 AMA Higher Education Marketer Team of the Year Award will receive:

  • One year paid membership to the AMA (team representative)
    Recognition and award presentation at the awards luncheon held at the 2019 AMA Symposium for the Marketing of Higher Education
  • Post-conference recognition in press release and on AMA social channels



Questions?

Learn more about the AMA Foundation and the AMA Foundation Higher Education Marketer of the Year Awards

Please contact the AMA Foundation with any questions (foundation@ama.org).