We’ve identified five core AI personalities that capture the most common patterns we’re seeing in workplaces today. Understanding which archetype you lean toward (and when) can help you make more intentional choices about how you use AI, avoid common pitfalls, and advocate for the support structures you actually need.
Credit: The idea for these AI archetypes came from Jimi Gibson, VP of Brand Communication at Thrive Internet Marketing Agency.
The Five Types
The Engineer
Integrates AI pragmatically into existing workflows, focusing on measurable optimization and incremental efficiency gains.
The Architect
Sees AI as a catalyst for reimagining work entirely, designing new processes and unlocking possibilities that didn’t exist before.
The Resister
Skeptical of AI hype and sticks with proven methods, valuing human expertise and craftsmanship over untested tools.
The Over-Optimizer
Delegates too much to AI without sufficient review, creating low-quality output that becomes extra work for colleagues.
The Juggler
Chasing AI’s efficiency gains, takes on an unsustainable workload, turning productivity tools into a path toward burnout.
Dive Deeper
Find detailed descriptions of all five AI archetypes, as well as self-reflection prompts and tips on how to use your results to spark a team conversation in the 2026 AMA State of Marketing Careers Report.