Call for Papers: 2019 AMA Summer Academic Conference

Keisha Cutright, James Alvarez Mourey, Renana Peres
Academic
Current average rating    
5.00

Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading





Co-Chairs


Keisha Cutright

Associate Professor, Marketing
Fuqua School of Business
Duke University


James Alvarez Mourey

Assistant Professor, Marketing 
Richard H. Driehaus College of Business
DePaul University


Renana Peres 

Associate Professor / Visiting Scholar
Marketing Department
School of Business Administration / Stern School of Business
Hebrew University of Jerusalem / New York University







Conference Tracks


  1. CONSUMER 360°: Understanding Consumers from Multiple Perspectives

  2. THE DIGITAL WORLD: Digital and Social Media Marketing

  3. MARKETING FOR GOOD: Ethics and Socially Responsible Marketing

  4. AN INNOVATION IS BORN: Innovation, Creativity, and New Product Development

  5. DATA COLLECTION AND ANALYTICS: Marketing Research, Methods, and Analysis

  6. PLANNING & EXECUTION: Marketing Strategy

  7. B2*: Selling and Sales Management in Business and Consumer Markets

  8. THE NUMBERS GAME: Pricing in the Eyes of Consumers and Firms

  9. UX OFF/ONLINE: Managing Customer Experience and Value

  10. CONSUMER WELL-BEING: Physical, Financial, and Emotional Health

  11. ART OF PROMOTION: Advertising, Promotions, and Integrated Approaches

  12. SOCIETY & CULTURE: Exploring Consumer Culture and Diverse Communities

  13. POINTS-OF-PURCHASE: New Frontiers in Retail

  14. ON PEOPLE & BRANDS: How Consumers Perceive, Interact with, and Communicate About
    Brands

  15. SIG Programming



Submission Guidelines and General Information


Code of Ethics
Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics: 

  • Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple themes is not permitted.
  • Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions but can be listed as the co-author of multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.
  • Submissions should not already be published in any journal or publication (including online journals, books, and book chapters). Submitting authors should monitor this issue carefully.
  • Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.

Submissions must adhere to the recommended formatting and page limits.


Submission Types


All submissions should be made electronically via the AMA's online submission management system (Abstract Central). Visit [website] for additional instructions. If you have submitted to an AMA academic conference in the last year, you should be able to use the same username and password. The deadline for submission is January 29, 2019   

Competitive Papers 

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-blind process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in Microsoft Word with the text of up to 3,600 words (approximately six pages) for review; references do not count against the word limit. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit). [Please note that submissions with text longer than 3,600 words will not be reviewed].

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for nonempirical papers), (3) Key Contributions to the academy (marketing discipline) and the practice (marketers and managers), and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.  

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it).
At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, and email. All details, including the physical mailing addresses, are required.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.   


Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one theme. (See details about themes below).

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit an extended abstract in Microsoft Word format.  Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for nonempirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.  

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:
  • Do not include a front page with author-identifying information.
  • Remove the author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it). 
At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number, and email. All details, including the physical mailing addresses, are required.

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions during the invited poster session.
 

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs for developmental feedback before submitting a proposal.  Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged. 

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction. 

All special session proposal submissions must be directed to only one theme(see details about themes below). Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming Theme. 

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special session proposals must include the title of the session and an extended abstract of 3600 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 3600 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Abstract Central.

At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, affiliation, phone number, and email as it should appear in the final program materials.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. Special session participants are all expected to register for the conference.



Conference Track Descriptions


  1. CONSUMER 360°: Understanding Consumers from Multiple Perspectives
    This track combines the latest and greatest consumer research from a variety of perspectives and approaches – experimental, quantitative, and mixed methods

  2. THE DIGITAL WORLD: Digital and Social Media Marketing
    This track explores research pertaining to challenges and opportunities presented by digital channels, social networks, the internet of things, and more.

  3. MARKETING FOR GOOD: Ethics and Socially Responsible Marketing
    This track focuses on consumer research incorporating Triple Bottom Line thinking, eco-friendly commerce, fair trade practices, and other pro-social considerations.

  4. AN INNOVATION IS BORN: Innovation, Creativity, and New Product Development
    This track looks at research regarding novelty, idea generation, sparking creativity, and pushing boundaries from what exists to what could be.

  5. DATA COLLECTION AND ANALYTICS: Marketing Research, Methods, and Analysis
    This track presents work on improving, expanding, and highlighting data collection methods and analyses firms use to learn about markets and consumers.

  6. PLANNING & EXECUTION: Marketing Strategy
    This track considers high-level firm strategy, rooted in solid theory and empirical evidence, to determine the action plan for a firm and its shareholders.

  7. B2*: Selling and Sales Management in Business and Consumer Markets
    This track emphasizes effective business communication, best sales practices, and emerging opportunities in sales and selling in an era of expanding technology.

  8. THE NUMBERS GAME: Pricing in the Eyes of Consumers and Firms
    This track approaches marketing through the lens of price, perceived value, and valuation, putting a number on consumer insights and company offerings.

  9. UX OFF/ONLINE: Managing Customer Experience and Value
    This track includes services and service marketing, online user experience (UX), experiential marketing, and customer relationship management, online and offline.

  10. CONSUMER WELL-BEING: Physical, Financial, and Emotional Health
    This track aims attention toward consumers by exploring how marketing can improve quality of life, self-perception, and even actual physical health.

  11. ART OF PROMOTION: Advertising, Promotions, and Integrated Approaches
    This track gets to the brass tacks of marketing executions, including the elements of an integrated marketing approach, with an emphasis on practical tactics.

  12. SOCIETY & CULTURE: Exploring Consumer Culture and Diverse Communities
    This track expands the perspective of marketing research to include its impact on society, consumer communities, and culture at large, including cross-cultural insights.

  13. POINTS-OF-PURCHASE: New Frontiers in Retail
    This track updates traditional notions of retailing to point-of-purchase insights in a hybrid, online/offline consumer context. New ideas and approaches are explored.

  14. ON PEOPLE & BRANDS: How Consumers Perceive, Interact with and Communicate About Brands
    This track integrates the tangible and intangible elements that combine to create a company’s brand, from identity design to branded experiences and everything in between.

  15. SIG Programming
    Manager: Monica Gerhardt, American Marketing Association
    SIG leaders are invited to coordinate the development and submission of a SIG-sponsored special session proposal. Any SIG desiring to sponsor a session on the conference program must submit a complete and valid special session proposal by the stated deadline to the SIG Track, following the general instructions for special session proposals. Co-chairs will review SIG submissions.  

Author Bio:

 
Keisha Cutright, James Alvarez Mourey, Renana Peres
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Displaying 1 Comments
Hongbing HUA
May 31, 2018

Dears, I am an new member from China, I will attend the Summer Conference in August.My new book in Engilish will be published by Montezuma Publishing in July, this book is mainly focused on 'Mobile Marketing global’,especially for Chinese market of of the ten year from 2008 to 2017.I want to share my theory at the Summer Conference, Could you give me a half an hour to do a presentation in conference? how can I do it? It is my appreciated to get your feeback about my request, thanks! Hongbing Hua from China

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