Call for Papers: 2018 AMA Summer Academic Conference

David Gal, Kelly Hewett, Satish Jayachandran
Academic
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​Conference Theme: Big Ideas and New Methods in Marketing

 
The marketing landscape is rapidly changing. The topics studied by marketing scholars are increasingly diverse and span a large number of content areas. At the same time, new methods are being advanced, many adapted from related disciplines, which allow scholars to illuminate issues that were difficult to investigate with previous methods, or to examine questions from new angles. The conference theme is intended to encourage researchers to share work that takes a step back from more specialized domains to identify and examine bigger themes or ideas, or to employ innovative or cutting-edge methods. Ideally these ideas and methods would bridge and bear relevance to diverse areas of the discipline.  Scholars are encouraged not only to identify novel, important questions and methods, but also to connect more specialized research to these broader questions and themes.

 
We welcome your submission and participation in the 2018 AMA Summer Academic Conference.

Kind regards,

David Gal
Professor of Marketing
Liautaud Graduate School
University of Illinois at Chicago
Chicago, IL, USA

Kelly Hewett
Associate Professor, Department of Marketing and Supply Chain Management
Haslam College of Business
University of Tennessee
Knoxville, TN USA​
 
Satish Jayachandran
Chair, Department of Marketing
James F. Kane Professor of Business
Darla School of Business
University of South Carolina
Columbia, SC, USA
 

  Conference Tracks and Track Chairs

  1. Innovation
    Track chair: Anna Cui, University of Illinois at Chicago & Sajna Ibrahim, University of Illinois at Chicago 

  2. Marketing Strategy
    Track chairs: Frank Germann, University of Notre Dame & Alok Saboo, Georgia State University

  3. Marketing Research
    Track chairs:  Chen Zhou, University of South Carolina & Yu Ma, McGill University

  4. Pricing
    Track chairs: Dhruv Grewal, Babson College & Abhijit Guha, University of South Carolina

  5. Global Marketing
    Track chair: Aysegül Öszomer, Koç University

  6. Ethics & Socially Responsible Marketing
    Track chairs:  Meike Eilert, University of Kentucky & Jacob Brower, Queen’s University

  7. Services Marketing
    Track chairs:  Thomas Dotzel, McGill University & Beibei (Bacy) Dong, Lehigh University

  8. Selling & Sales Management
    Track chairs:  Alex Zablah, University of Tennessee & Adam Rapp, Ohio University

  9. Understanding & Managing the Customer Experience
    Track chairs:  Clay Voorhees, Michigan State University & Colleen Harmeling, Florida State University

  10. Buyer-Seller Relationships
    Track chairs: Felipe Thomaz, Oxford University & Sarang Sunder, Texas Christian University

  11. Consumer Behavior
    Track chairs:  Soo Kim, Cornell University & Monika Lisjak, Arizona State University

  12. Digital and Social Marketing
    Track chair:  Yuheng Hu, University of Illinoi at Chicago

  13. Higher Education & Marketing
    Track Chairs: Atefeh Yazdanparast, University of Evansville & Brian Taillon, East Carolina University

  14. SIG Programming

 

Submission Guidelines and General Information

 

Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics​:​

Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple tracks is not permitted.

Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions, but can be listed as co-author on multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.

Submissions should not already be published in any journal or publication (including online journals, books and book chapters. Submitting authors should monitor this issue carefully.

Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.

Submissions must adhere to the recommended formatting and page limits.

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What Types of Submissions Are Welcome?

Competitive Paper | Poster | Special Session | SIG Special Session 

The AMA Summer Academic Conference is an important forum for intellectual exchange. Manuscripts, special session proposals, SIG session proposals, and poster abstracts are invited that present evidence of empirical findings, explore new theoretical perspectives, suggest practical implications of existing theory, examine diverse methodologies, apply new tools to marketing management, provide insights for research drawn from marketing practice or consumer behavior, highlight advances in marketing practice or marketing education, and/or insightfully synthesize one or more important bodies of literature relevant to marketing. ​

Although the conference is open to submission on all marketing topics, a goal for the 2018 Summer AMA Conference is to seek submissions related to the conference theme of Big Ideas and New Methods in Marketing.

Targeted toward the appropriate track​, you are welcome to submit a: 

Please note that all submissions must be in electronic form and must be directed to one specific track. Information about each track is provided below. Guidelines for these different forms are detailed below.  Submission of the same manuscript, special session, or poster abstract to multiple tracks is not permitted. Questions about a particular track should be directed to the relevant Track Chair(s). 

Before submitting, please review the specific submission guidelines for Competitive Paper ManuscriptsPoster AbstractsSpecial Session Proposals, and SIG Special Session Proposals below.

Where and When do I submit my Work?

Submission will be open in the first half of November 2017. The deadline for all submissions is February 6, 2018. To submit your manuscript, special session proposal, or poster abstract, please go to: http://amasummer18.abstractcentral.com.

This conference is organized around seventeen tracks, with competitive paper submissions, special session proposals, SIG session proposals, and poster abstracts being sent to specific tracks for evaluation and review. Descriptions of the tracks, the chair(s) of each track, and detailed submission instructions for competitive papers, special sessions, and poster abstracts are provided below. For additional information about a specific track, please contact the chair(s) of that track.

AMA Special Interest Groups (SIGs)

AMA academic Special Interests Groups (SIGs) provide an opportunity for researchers and educators with common interests to interact with each other. Please designate your desired SIG when enrolling in or renewing your AMA membership. Anyone desiring to get more involved in SIG activities, to volunteer for leadership or other roles, to receive more information about SIG-related programming at the conference, or to participate in a specific SIG's social or networking events at the conference should contact that SIG's leader. Learn more about one of our 17 groups on our AMA SIG page​.

SIG leaders are invited to coordinate the development and submission of a SIG-sponsored special session proposal. Any SIG desiring to sponsor a session on the conference program must submit a complete and valid special session proposal by the stated deadline to the SIG Track, following the general instructions for special session proposals.

Doctoral Students

Doctoral students are encouraged to submit manuscripts, special session proposals, or poster abstracts to the appropriate track​. Doctoral students are particularly encouraged to connect with and join the content-based SIG of most relevance as well as the DocSIG (Doctoral Students' Special Interest Group) prior to attending the conference (seewww.DocSIG.org for information about the SIG and conference events.) 



 

Competitive Papers 

Original papers are sought for presentation. All competitive paper manuscript submissions must be directed to only one track (see details about tracks below.) Please note that submissions of the same (or highly similar) papers to more than one track are subject to desk rejection from ALL tracks, at the sole discretion of the conference co-chairs. Papers submitted for competitive sessions will be evaluated using a double-blind procedure. Selection criteria include the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of marketing phenomena. Papers addressing the conference theme are strongly encouraged.

To encourage submission and presentation of cutting-edge work, whether applied, theoretical, or methodological in orientation, authors of accepted competitive papers have the option of publishing the full paper or only an extended abstract (2-3 pages) in the conference proceedings. 

By submitting a paper, the author(s) affirm that at least one author will register for and appear at the Conference to present the work.

Format & Submission Process for Competitive Papers:

Prepare and submit electronic documents in Microsoft Word with text of up to 3,600 words (approximately 6 pages) for review; references do not count against the word limit. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit). [Please note that submissions with text longer than 3,600 words will not be reviewed].  

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.  

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not include a front page with author-identifying information.
  • Remove author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it).

At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number and e-mail. All details, including the physical mailing addresses, are required.

Confirmation that your paper was submitted successfully will be sent via e-mail to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference​.​​  


​​

Posters​

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track. (See details about tracks below).

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session. 

Format & Submission Process for Posters:

Prepare and submit an extended abstract in Microsoft Word format.  Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.​  ​

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not include a front page with author-identifying information.
  • Remove author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it). 

At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number and e-mail. All details, including the physical mailing addresses, are required.

Confirmation that your abstract was submitted successfully will be sent via e-mail to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions during the invited poster session​.

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​​

Special Sessions

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the relevant track chairs for developmental feedback before submitting a proposal.  Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged. 

Special sessions can take various formats. For example, a session may feature four presentations on a related theme or three presentations and a discussant. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction. 

All special session proposal submissions must be directed to only one track (see details about tracks below.) Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming​​ Track. 

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. ​

Format & Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special topic session proposals must include the title of the session and an extended abstract of 3600 words. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. If the session involves multiple papers, include brief descriptions for each paper. 

The text of the Special topic session proposal must not exceed 3600 words and should be submitted in double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Abstract Central​.

At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, mailing address, phone number, fax number, and e-mail as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via e-mail to the submitter.​​ Special session participants are all expected to register for the conference.

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Conference Track Descriptions​​


  1. Innovation
    Track chairs: Anna Cui, University of Illinois at Chicago & Sajna Ibrahim, University of Illinois at Chicago

    Innovation is a key driver in solving consumer, business, and societal problems all across the world. It occupies the center stage in shaping a bright tomorrow, and marketing, as a discipline, plays a central role in studying innovation. Following this year’s conference theme “Big Ideas and New Methods for Marketing”, the innovation track especially welcomes submissions that examine novel topics or apply creative research methods to better understand innovation. Research papers may examine innovation through viewpoints of the consumer, business, and society. Example research questions include but are not limited to: How do consumers adopt, experience, and discard innovations? How does this play out in the emerging digital marketing landscape? What are consumers’ roles in driving and consuming innovation? What marketing knowledge and skills can help firms to be better innovators? What are the drivers of innovation within a business or organization? What organizational practices can guide the most important innovations for the society? How does innovation help in solving societal problems in understudied populations and international markets? How can innovation help in driving sustainability? How can public policies be used as a tool for stimulating innovation? Both theoretical and empirical papers are welcome.

  2. Marketing Strategy
    Track chairs: Frank Germann, University of Notre Dame & Alok Saboo, Georgia State University

    This track invites papers and special session proposals that cover a broad range of topics in marketing strategy. Consistent with the conference theme, we encourage papers and special session proposals on “big new ideas” in the marketing strategy domain. We especially encourage papers and/or special session proposals that focus on issues that are relevant to practitioners but currently not adequately addressed in the literature. Potential topics include (but are not limited to) the impact of marketing assets and actions on firm performance, acquisitions, alliances, big data, social media, brand and customer management/equity, new product development, innovation, and marketing in the C-Suite. Both conceptual and empirical papers are welcome as are qualitative, quantitative, and mixed-method research approaches.

  3. Marketing Research
    Track chairs:  Chen Zhou, University of South Carolina & Yu Ma, McGill University

    This track invites high quality works that develop or apply innovative research methodologies to understand marketing issues. Appropriate methodological research includes, but is not limited to, innovative qualitative, quantitative, experimental, psychophysiological, consumer neuroscience, machine learning, and other artificial intelligence approaches as long as they improve our understanding of consumer behavior. Appropriate substantial (applied) research includes, but is not limited to, descriptive, predictive, and prescriptive models to analyze data using the aforementioned techniques. Conceptual and empirical submissions as well as mixed-method approaches are encouraged.

  4. Pricing
    Track chairs: Dhruv Grewal, Babson College & Abhijit Guha, University of South Carolina

    The Pricing Track invites conceptual or empirical research papers that are related to pricing. Especially welcome are topics related to the conference theme, relating either to big/ breakthrough ideas or relating to new methods, that can help retailers (and manufacturers) better understand the role of price in the customer journeys and purchase behavior, help retailers to develop new pricing models, help retailers to develop new pricing formats etc. We encourage work related to newly emerging theory and practice, as also we encourage work related to novel applications and extensions of existing theory. Possible pricing topics involve online pricing, pricing specific to social media platforms, pricing using alternate currencies (e.g., Bitcoin), auction pricing, price promotions, price fairness issues, price bundling, partitioned pricing, and information processing issues relating to alternative price strategies and formats. We welcome qualitative, quantitative, and mixed-method research approaches, and we especially welcome research approaches involving field studies.

  5. Global Marketing
    Track chair: Aysegül Öszomer, Koç University

    This track invites papers that address issues relevant to developing marketing strategies for entering new global markets, managing marketing activities in global markets, and cross-cultural/national issues in marketing. In keeping with the conference theme, research that addresses new phenomena in global marketing, or offers insights regarding or based on novel approaches to the study of global marketing is especially encouraged. Submissions may include the perspective of customers, firms, or markets, and may be conceptual or empirical. Some potential topic areas that would be welcome include global product diffusion; cross-cultural issues in marketing; brand decisions in global markets; global marketing strategy; doing business in emerging markets; global supply-chain management; market entry strategies; global marketing alliances; relationship marketing strategies in global markets; the role of culture; ethics issues and CSR in global markets; and research methods pertaining to international marketing.

  6. Ethics & Socially Responsible Marketing
    Track chairs:  Meike Eilert, University of Kentucky & Jacob Brower, Queen’s University

    This track invites papers that address issues relevant to socially responsible marketing and ethical organization behavior in general. Contributions should advance theory on socially responsible marketing of the organization and its interplay with various stakeholder groups, including consumers, employees, shareholders, and policy makers. In line with the conference theme “Big Ideas and New Methods,” preference will be given to papers that advance new frameworks and theory, as well as apply novel approaches to previously studied phenomena in CSR. This track therefore strongly encourages paper and special session proposals that generate novel insights across multiple stakeholder groups and advance our understanding of the role of the organization in society and how marketing can help make a positive impact for individuals across the world. Topics may include but are not limited to: 1) Understanding either the motivations behind adoption of CSR or ethical practices, as well as the societal and financial impact of such practices; 2) investigating how CSR and ethical practices by organizations shape consumer’s brand experiences and their own prosocial behavior; 3) the engagement of the organization in public policy and the influence of public policy on CSR practices of the organization. Conceptual and empirical works are welcome, as are mixed-method approaches.

  7. Services Marketing
    Track chairs:  Thomas Dotzel, McGill University & Beibei (Bacy) Dong, Lehigh University

    This track welcomes papers that cover a broad range of services marketing topics. Given the conference theme, we particularly welcome rigorous research that addresses innovative ideas and/or new methodological approaches related to any aspect of services marketing and sports marketing. Potential topic areas include but are not limited to: the role of artificial intelligence, virtual reality, and mixed reality in services; new approaches to develop, implement, and protect service innovations; innovative service recovery and complaint management strategies; new approaches to service strategy; new ways to manage the customer experience and the customer journey in service businesses; customer co-creation, participation, and customer engagement; service leadership and culture; the role of technology and social media in services marketing; new issues related to service pricing; transformative services. Both conceptual and empirical works are welcome as are qualitative, quantitative, and mixed-method research approaches.

  8. Selling & Sales Management
    Track chairs:  Alex Zablah, University of Tennessee & Adam Rapp, Ohio University

    This track invites papers and special session proposals that address issues related to professional selling and sales management. In keeping with the conference theme on “Big Ideas and New Methods in Marketing,” we strongly encourage paper submissions that explore questions related to: (1) new strategies for the attraction, selection and retention of sales employees, (2) the increasingly important role of salesperson ambidexterity and of emerging behaviors and/or skills that influence salesperson performance, (3) innovative sales methodologies and approaches for enhancing customer satisfaction and related job outcomes, and (4) the rising influence of technology such as mobile interfaces, digital tools, and big data on salesforce effectiveness in general, and on the quality of frontline interactions in particular. The track welcomes conceptual and empirical work (regardless of methodology), so long as the research offers meaningful implications for sales practice.

  9. Understanding & Managing the Customer Experience
    Track chairs:  Clay Voorhees, Michigan State University & Colleen Harmeling, Florida State University

    The customer experience (CX) is consistently named as a top strategic priority for firms and more research is needed to support these efforts. This track encourages research that can inform these strategic imperatives beginning with refined conceptualizations and measurement, then extending to opportunities to optimize the experience across the customer journey, and finally stronger evidence of the financial benefits of improved CX management. More specifically, research that examines a myriad of customer touchpoints (i.e., pre-, core, and post-experience) with the firm is welcomed. Moreover, research examining the role of customer experiences as part of relationship marketing programs would fit the track well, in addition to, research focused on customer engagement. This track welcomes conceptual, qualitative, and empirical work that provides answers into how firms can better manage the customer experience.  

  10. Buyer-Seller Relationships
    Track chairs: Felipe Thomaz, Oxford University & Sarang Sunder, Texas Christian University

    This track invites research that considers marketing strategies around developing, managing, and leveraging buyer-seller relationships. In keeping with the conference theme of “Big Ideas and New Methods for Marketing,” research and special sessions focused on guiding the field forward in the study of B2B and interfirm relationships are especially encouraged. Manuscripts can be conceptual or empirical. Some potential topic areas that would be welcome include business networks, supply chains, channels of distribution, interfirm relationships, and research methods pertaining to B2B marketing.

  11. Consumer Behavior
    Track chairs:  Soo Kim, Cornell University & Monika Lisjak, Arizona State University

    This track focuses on how consumers process information and make decisions. For example, how might consumer behavior change in response to a firm’s product/service offering or marketing actions? How might considerations of different consumer-firm collaborative efforts improve our understanding of consumer psychology and behavior? We welcome research on a variety of topics, including but not limited to: affect and emotion, attitudes, automatic and non-conscious processing, branding, consumer communities, corporate social responsibility, culture, framing, information processing, judgment and decision-making, linguistics, loyalty, memory, personality, persuasion knowledge, pricing, public policy issues, satisfaction, social influence, and word-of-mouth communication. Submissions are welcome whether they are conceptual or empirical in nature. In addition, we encourage qualitative, quantitative, and mixed-method research approaches. Special consideration will be given to rigorous research that connects specific consumer behaviors to larger themes or that employs new methods to shed light on novel or previously studied research questions.

  12. Digital and Social Marketing
    Track chair:  Yuheng Hu, University of Illinois at Chicago

    Digitalization has changed the world –and marketing– as we know it. When looking to the future, the importance of digital marketing and social media in general is undisputable. Although conceptually and scientifically rigorous papers addressing any important and interesting topics within the broad realm of digital marketing and social media are welcome, we particularly encourage papers that address either how digital marketing and social media connect to larger themes or that introduce new methods to answer questions using digital marketing or social media data. We welcome papers using econometric, experimental, and machine learning methods; topics may include (but are not limited to) artificial intelligence, virality, attribution, measurement, online consumer behavior, policy issues, personalization, content marketing, digital advertising, mobile advertising, return on investment of digital or social media investments, online decision-making, online experiments, online search, social media strategies, narrativity, gamification, information diffusion, virtual reality, piracy, and streaming economics.


  13. Higher Education & Marketing
    Track Chairs: Atefeh Yazdanparast, University of Evansville & Brian Taillon, East Carolina University
    The world of higher education is being transformed, whether due to changes in regulatory oversight, funding constraints, increasing competition from “private” providers, the increasing demand for digital options, or the evolution of skills managers expect in evaluating students for jobs. While we encourage rigorous research related to higher education and marketing in general, this track especially seeks submissions for special sessions or papers that address larger themes related to the transformation of the delivery or consumption of higher education due to these factors, or that leverage particularly novel techniques to address these questions. Potential topics include but are not limited to innovation in course content or in delivering marketing education, e.g., the use of technology or experiential learning; how universities are evaluated by consumers (students and/or their families) and other constituents; how educators can determine and meet the demands of employers in terms of delivering managers with the right skill sets; and the changing competitive environment in which educators operate. We welcome both conceptual and empirical work.


  14. SIG Programming

    Manager: Monica Gerhardt, American Marketing Association
    SIG leaders are invited to coordinate the development and submission of a SIG-sponsored special  session proposal. Any SIG desiring to sponsor a session on the conference program must submit a complete and valid special session proposal by the stated deadline to the SIG Track, following the general instructions for special session proposals. Co-chairs will review SIG submissions. 

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Author Bio:

 
David Gal, Kelly Hewett, Satish Jayachandran
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Displaying 1 Comments
Hongbing HUA
May 31, 2018

Dears, I am an new member from China, I will attend the Summer Conference in August.My new book in Engilish will be published by Montezuma Publishing in July, this book is mainly focused on 'Mobile Marketing global’,especially for Chinese market of of the ten year from 2008 to 2017.I want to share my theory at the Summer Conference, Could you give me a half an hour to do a presentation in conference? how can I do it? It is my appreciated to get your feeback about my request, thanks! Hongbing Hua from China

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