2017 Summer AMA | Call for Papers

Kelly L. Haws, Mark B. Houston, and Charles H. Noble
Academic
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​Conference Theme: Innovation and Sustainability through Marketing

The 2017 AMA Summer AMA conference returns to the City by the Bay, San Francisco, CA, a city that exemplifies our conference theme: Innovation and Sustainability through Marketing. The world has been changed by the innovations that have emerged from this region, from foundational technical innovations such as the microprocessor, to game-changing consumer offerings from Apple, Facebook and Google, to services that are disrupting their industries, such as Airbnb and Uber. At the same time, San Francisco leads the US in innovative ways to increase sustainability through initiatives to expand green space, encourage composting, and support community gardens. Similarly, marketing has a pivotal role to play in continued innovation and sustainability – as well as the confluence of the two – as we look ahead to the future. 

Innovation itself is a centerpiece of ensuring a bright tomorrow, and its ties to marketing are undeniable. Marketing legend Roger Kerin argued in 1992  that the central strategic role of marketing is “the entrepreneurial work of the organization and organizational renewal and growth; in short, innovation.” Although our entire field – including those who study issues of marketing strategy and those who strive to understand the behaviors of consumers – have advanced our knowledge of innovation in the years since Kerin’s call, the dynamic marketing environment and societal evolution provide a constantly moving target. In fact, one of the “big problems” highlighted in the AMA’s Intellectual Agenda addresses the challenges of balancing near-term, incremental and longer-term, radical innovation efforts.  Further, recent attention has centered on ensuring sustainability as innovation continues. As stated in the call for papers for a 2017 special issue on sustainability for the Journal of Public Policy and Marketing, the emphasis has been on “the three pillars of sustainability (economic, social, and environmental) and the role of consumers, marketers, and framers of policy.” As such, our theme encompasses an emphasis on forward thinking through both innovation and these pillars of sustainability. 

Across a broad track structure, we invite scholars to submit their best work that pushes the boundaries of what we know regarding: (1) the innovation and/or sustainability behaviors of firms, managers, and consumers, (2) the economic, social, and environmental motivations and outcomes of these behaviors, and (3) how firms, managers, and consumers respond or adapt to the innovation and/or sustainability behaviors of other actors in the marketplace. We particularly encourage work that examines the complex interplay between innovation and sustainability. 

We welcome your submission and participation in the 2017 AMA Summer AMA Conference.

Kind regards,
Kelly L. Haws
Associate Professor of Marketing and Chancellor's Faculty Fellow
Vanderbilt University
Nashville, TN, USA

Mark B. Houston
Professor of Marketing/Foreman R. & Ruby S. Bennett Chair in Business Administration
Texas A&M University
College Station, TX, USA

Charles H. Noble
Henry Professor of Business and Associate Dean for Research and Faculty
University of Tennessee
Knoxville, TN, USA

Full List of Committee Members and Bios​
Easy to Print Call for Papers (PDF)​

Submission Guidelines and General Information


What Types of Submissions Are Welcome?

Competitive Paper | Poster | Special Session | SIG Special Session 

The Summer AMA Conference is an important forum for intellectual exchange. Manuscripts, special session proposals, SIG session proposals, and poster abstracts are invited that present evidence of empirical findings, explore new theoretical perspectives, suggest practical implications of existing theory, examine diverse methodologies, apply new tools to marketing management, provide insights for research drawn from marketing practice or consumer behavior, highlight advances in marketing practice or marketing education, and/or insightfully synthesize one or more important bodies of literature relevant to marketing. ​

Although the conference is open to submission on all marketing topics, a goal for the 2017 Summer AMA Conference is to seek submissions related to the conference theme of Innovation and Sustainability through Marketing.

Targeted toward the appropriate track​, you are welcome to submit a: 

Please note that all submissions must be in electronic form and must be directed to one specific track. Information about each track is provided below. Guidelines for these different forms are detailed below.  Submission of the same manuscript, special session, or poster abstract to multiple tracks is not permitted. Questions about a particular track should be directed to the relevant Track Chair(s). General questions about the conference or conference program should be directed to Conference Co-Chair Mark Houston (mhouston@mays.tamu.edu).

Before submitting, please review the specific submission guidelines for Competitive Paper ManuscriptsPoster AbstractsSpecial Session Proposals, and SIG Special Session Proposals below.

Where and When do I submit my Work

Submission will be open around November 30, 2016. The deadline for all submissions is February 24, 2017. To submit your manuscript, special session proposal, or poster abstract, please go to: http://amasummer17.abstractcentral.com.

This conference is organized around seventeen tracks, with competitive paper submissions, special session proposals, SIG session proposals, and poster abstracts being sent to specific tracks for evaluation and review. Descriptions of the tracks, the chair(s) of each track, and detailed submission instructions for competitive papers, special sessions, and poster abstracts are provided below. For additional information about a specific track, please contact the chair(s) of that track.

AMA Special Interest Groups (SIGs)

AMA academic Special Interests Groups (SIGs) provide an opportunity for researchers and educators with common interests to interact with each other. Please designate your desired SIG when enrolling in or renewing your AMA membership. Anyone desiring to get more involved in SIG activities, to volunteer for leadership or other roles, to receive more information about SIG-related programming at the conference, or to participate in a specific SIG's social or networking events at the conference should contact that SIG's leader. SIG information is available at: https://www.ama.org/academics/Pages/ama_sigs.aspx

SIG leaders are invited to coordinate the development and submission of a SIG-sponsored special session proposal. Any SIG desiring to sponsor a session on the conference program must submit a complete and valid special session proposal by the stated deadline to the SIG Track, following the general instructions for special session proposals.

Doctoral Students

Doctoral students are encouraged to submit manuscripts, special session proposals, or poster abstracts to the appropriate track​. Doctoral students are particularly encouraged to connect with and join the content-based SIG of most relevance as well as the DocSIG (Doctoral Students' Special Interest Group) prior to attending the conference (see www.DocSIG.org for information about the SIG and conference events.) 


Code of Ethics

Authors submitting papers to American Marketing Association academic conferences must adhere to the following code of ethics​:​

Submission of the same (or substantially overlapping) manuscript, special session proposal, or working paper abstract to multiple tracks is not permitted.

Submitting authors should specify who will present papers being considered for Special Sessions or Competitive Paper presentations. An author can be listed as a presenter for no more than two submissions, but can be listed as co-author on multiple submissions. This restriction is to encourage authors to submit their best work and to allow a wider range of presenters.

Submissions should not already be published in any journal or publication (including online journals, books and book chapters. Submitting authors should monitor this issue carefully.

Competitive Paper and Poster submissions should not include content that has been presented at earlier AMA conferences.

Submissions must adhere to the recommended formatting and page limits.

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Conference Tracks

Advertising, Promotion and Marketing Communications | Branding and Brand Management | Consumer Culture Theory (CCT) | Consumer Psychology and Behavior | Consumer Welfare and Transformative Consumer Research | Digital Marketing, Social Media, and Entertainment Marketing | Global, Emerging Market, and Cross-Cultural Issues | Innovation and New Product Development | Interorganizational Issues in Marketing​ | Marketing Education | Marketing Strategy and Customer Relationship Management (CRM) | Market Research Methods and Innovative Research Approaches | Public Policy Issues | Sales, Sales Management, and Front-line Employee Issues | Services Marketing and Sports Marketing | Sustainability and Corporate Social Responsibility (CSR) | SIG Programming​​​

Competitive Papers 

Original papers are sought for presentation. All competitive paper manuscript submissions must be directed to only one track (see details about tracks below.) Please note that submissions of the same (or highly similar) papers to more than one track are subject to desk rejection from ALL tracks, at the sole discretion of the conference co-chairs. Papers submitted for competitive sessions will be evaluated using a double-blind procedure. Selection criteria include the general quality of the paper, the clarity of presentation within the paper, and the contribution of the paper to the understanding of marketing phenomena. Papers addressing the conference theme are strongly encouraged.

To encourage submission and presentation of cutting-edge work, whether applied, theoretical, or methodological in orientation, authors of accepted competitive papers have the option of publishing the full paper or only an extended abstract (2-3 pages) in the conference proceedings. 

By submitting a paper, the author(s) affirm that at least one author will register for and appear at the Conference to present the work.

Format & Submission Process for Competitive Papers:

Prepare and submit electronic documents in Microsoft Word with text of up to 3,600 words (approximately 6 pages) for review; references do not count against the word limit. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit). [Please note that submissions with text longer than 3,600 words will not be reviewed].  

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.  

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not include a front page with author-identifying information.
  • Remove author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it).

At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number and e-mail. All details, including the physical mailing addresses, are required.

Confirmation that your paper was submitted successfully will be sent via e-mail to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference​.​​  

Posters​

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one track. (See details about tracks below).

By submitting a poster abstract, the author affirms that he/she will register for and appear at the conference to participate in the poster session. 

Format & Submission Process for Posters:

Prepare and submit an extended abstract in Microsoft Word format.  Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method & Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings. This should not be included in the same document with the manuscript; rather, these descriptions will be pasted in the appropriate spaces during the online submission process.​  ​

To assure a blind review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

  • Do not include a front page with author-identifying information.
  • Remove author identifying information from the document’s file properties. In Word, this can be done by using/clicking on the “Properties” feature (use Word’s Help resource for further details on how to use it). 

At the time of submission via Abstract Central, the submitter will be asked to provide complete contact information for all authors including name, mailing address, phone number and e-mail. All details, including the physical mailing addresses, are required.

Confirmation that your abstract was submitted successfully will be sent via e-mail to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions during the invited poster session​.

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Special Sessions

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the relevant track chairs for developmental feedback before submitting a proposal.  Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged. 

Special sessions can take various formats. For example, a session may feature four presentations on a related theme or three presentations and a discussant. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction. 

All special session proposal submissions must be directed to only one track (see details about tracks below.) Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants, and roles in the session. AMA Academic Special Interest Groups (SIGs) may propose special sessions to the SIG Programming​​ Track. 

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. ​

Format & Submission Process for Special Sessions:

Prepare and submit an extended abstract in Microsoft Word format.  Special topic session proposals must include the title of the session and an extended abstract of 3600 words. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. If the session involves multiple papers, include brief descriptions for each paper. 

The text of the Special topic session proposal must not exceed 3600 words and should be submitted in double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Abstract Central​.

At the time of submission via the online system, the submitter will be asked to provide complete contact information for all presenters including name, mailing address, phone number, fax number, and e-mail as it should appear in the final program materials. All details, including the physical mailing addresses, are required.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via e-mail to the submitter.​​ Special session participants are all expected to register for the conference.

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Tracks​​


The Advertising, Promotion and Marketing Communications track invites papers and special session proposals spanning substantive, conceptual, and empirical topics within the scope of marketing communications. Given the conference theme of innovation and sustainability, manuscripts and special sessions consistent with this perspective are especially encouraged. Other submissions themed around the general domain of marketing communications are also welcome. For example, a non-exhaustive list of acceptable topics that could be considered appropriate for this track could include but would not be restricted to processing of advertising information, integrated marketing communications, interactive advertising, social media advertising, brand communication, product placement issues, cross-cultural advertising, advertiser-agency relationships, social advertising, public-policy and societal issues related to advertising, and/or management of the promotion mix. Suitable methodological approaches are also intended to be broad based and could include but are not restricted to experimental methods, survey-based research, quantitative models, and/or ethnographic/qualitative-based research.

Questions about this track should be directed to the Track Chairs:

Jeremy Kees 
Villanova University
Philadelphia, PA, USA
jeremy.kees@villanova.edu

Craig Andrews
Marquette University
Milwaukee, WI, USA
craig.andrews@marquette.edu​

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Branding and Brand Management

We invite papers that inform the theory and application of branding, notably those aligned with the conference theme of Innovation and Sustainability through Marketing.  Research reflecting a range of approaches (quantitative, qualitative, conceptual, and multi/mixed-method) is welcome. Topics of interest include, but are not limited to: (1) brands as assets (brand scorecards, brand equity, brand-shareholder value); (2) brand creation and brand storytelling (brand design, brand personality, brand (re)positioning, brand experience, emotional branding, brand meaning measurement); (3) brand management including brand portfolio strategies and internal branding; (4) brand leveraging (brand extensions, brand revitalization, corporate brands, global brands); (5) consumer culture (cultural branding, brand communities, brand relationships); (6) brand harm (scandals, recalls, negative publicity, brand counterfeiting, boycotts, hijacks); (7) brand sustainability (ethics, social mission branding, cause-related branding, branding “green”); and (8) special contexts (political brands, place brands, person brands, brand management in turbulent times, branding of ideas, private labels).  

Questions about this track should be directed to the Track Chairs:

Abhishek Borah 
University of Washington
Seattle, WA, USA
abhi7@uw.edu

Cem Bahadir
Ozeygin University
Istanbul Turkey
cem.bahadir@ozyegin.edu.tr

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Consumer Culture Theory (CCT)

Innovations, global flows, and shifts in economic and political structures have opened up the marketing field to new concepts and theories. To account for such complexity, the interdisciplinary foundations of consumer culture theory – a perspective that considers macro, interpretive and critical stances – can offer unique contributions to marketing theory and practice. Building on this year’s conference theme, we ask: How does consumer culture drive, maintain, or constrain innovation and/or sustainability? What socio-cultural conditions shape processes of innovation and/or sustainability? What relational configurations and stakeholder actions matter? This track welcomes inventive empirical and conceptual papers and special session proposals that either uncover new streams of culturally-oriented marketing thought or enrich existing theory on innovation diffusion, market (co)creation and evolution, cultural innovation, collaborative networks, alternate exchange modes, sustainable entities (markets, practices, organizations or communities), or sustainable design.

Questions about this track should be directed to the Track Chairs:

Amber Epp
University of Wisconsin
Madison, WI, USA
amber.epp@wisc.edu

Tonya Bradford
University of California - Irvine
Irvine, CA, USA
twbrad@uci.edu

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Consumer Psychology and Behavior

This track focuses on how consumers process information about and respond or adapt to innovations and/or sustainability efforts in the marketplace. Special consideration will be given to rigorous research that examines consumer behaviors when the marketplace offers innovative sustainability efforts or sustainable innovation processes. For example, how might consumer behavior change in response to a firm’s product/service offering or marketing actions? How might considerations of different consumer-firm collaborative efforts improve our understanding of consumer psychology and behavior? We welcome research on a variety of topics, including but not limited to: affect and emotion, attitudes, automatic and non-conscious processing, branding, consumer communities, corporate social responsibility, culture, framing, information processing, judgment and decision making, linguistics, loyalty, memory, personality, persuasion knowledge, pricing, public policy issues, satisfaction, social influence, and word-of-mouth communication. Submissions are welcome whether they are conceptual or empirical in nature. In addition, we encourage qualitative, quantitative, and mixed-method research approaches.

Questions about this track should be directed to the Track Chairs:

Robin Soster 
University of Arkansas
Fayetteville, AR, USA
rsoster@walton.uark.edu

David Norton
University of Connecticut
Storrs, CT, USA
David.Norton@business.uconn.edu

Brian Gillespie
University of New Mexico
Albuquerque, NM, USA
briangillespie@unm.edu

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Consumer Welfare and Transformative Consumer Research

This track invites papers on topics broadly related to consumer welfare and transformative consumer research. Contributions should advance the understanding of how marketing actions impact the welfare and quality of life of consumers or consider ways to improve consumer well-being through marketing. While we welcome research on a broad range of topics around this general domain, we encourage papers that align with this year’s conference theme. For example, topics of particular interest include: (1) understanding how innovative and sustainable action by marketplace actors can impact the welfare and quality of life of consumers, (2) using innovation to improve consumer welfare, and (3) examining how sustainable consumption can benefit consumers’ quality of life. Both empirical and conceptual work is welcome, and we encourage qualitative, quantitative, and mixed-method research approaches.

Questions about this track should be directed to the Track Chairs:

Chris Blocker 
Colorado State University
Fort Collins, CO, USA
Chris.Blocker@colostate.edu

Chris Berry
Colorado State University
Fort Collins, CO, USA
Chris.Berry@colostate.edu

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Digital Marketing, Social Media, and Entertainment Marketing

Digitalization has changed the world –and marketing– as we know it. When looking to the future, the importance of digital marketing and social media in general is undisputable. The entertainment industry was among the first to be influenced by, and conversely influence, this radical change; and has thus acted as an involuntary trailblazer for other industries. Developments such as the gamification of advertising and the rise of content marketing has further fused digital marketing, social media, and entertainment marketing into “biztainment”. Although conceptually and scientifically rigorous papers addressing any important and interesting topics within the broad realm of digital marketing and social media are welcome, we particularly encourage papers that address either how digital marketing and social media impact entertainment industries (e.g., motion picture, television, sports, gaming) or how entertainment influences social media and the effectiveness of digital marketing. Topics may include (but are not limited to) artificial intelligence, virality, content marketing, branded entertainment, social media strategies, narrativity, gamification, hedonic consumption, virtual reality, piracy, streaming, and movie economics.  

Questions about this track should be directed to the Track Chairs:

Ann-Kristin Kupfer 
University of Muenster

Muenster, Germany
ann-kristin.kupfer@wiwi.uni-muenster.de

Natasha Foutz
University of Virginia
Charlottesville, VA, USA
ynf8a@comm.virginia.edu

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Global, Emerging Market, and Cross-Cultural Issues 

This track invites papers that address issues relevant to global marketing management, doing business in emerging markets, and cross-cultural/national issues in marketing. In line with the conference theme, this track encourages submissions of papers dealing with the drivers of innovation on a global scale, the factors that affect sustainable business practices across cultures and nations, and the issues faced by firms when doing business in emerging markets (e.g., BRIC countries, Malaysia, Singapore, Thailand, Turkey, countries in Africa and South America). In particular, we welcome manuscripts pertaining to, but not limited to: cross-cultural/national aspects of marketing; global branding; global marketing strategy; the role of culture; behavioral aspects of international buyers; global supply-chain management; global account management; market assessment and entry strategies; marketing theory for emerging (versus developed) markets; international marketing alliances and cooperative strategies; strategic orientations and relationship marketing in global markets, and research methods pertaining to international marketing.​

Questions about this track should be directed to the Track Chairs:

Carlos Torelli 
University of Illinois
Urbana-Champaign, IL, USA
ctorelli@illinois.edu

Shirley Y. Y. Cheng
Hong Kong Baptist University
Hong Kong
syycheng@hkbu.edu.hk

Minkyung Koo
University of Illinois
Urbana-Champaign, IL, USA​
mkoo@illinois.edu

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Innovation and New Product Development​

We welcome research exploring innovation and new product (goods and services) development from multiple stakeholder perspectives and across analysis levels (i.e., consumer, organization, market, ecosystem). Consistent with the conference theme, we especially encourage submissions that explore sustainability issues through an innovation lens. Relevant questions include: How does the pursuit of sustainability affect product, technology, and business process innovation? What is the role of analytics and big data in identifying and evaluating sustainable innovations? How do consumers navigate the world of sustainable innovations? Additional topics include, but are not limited to: idea generation and evaluation; co-creation with customers and suppliers; user-centered design; knowledge management in product development teams; top management and corporate culture dynamics in innovation; innovation outsourcing and joint ventures/alliances; and innovation in not-for-profit settings and emerging markets. We welcome conceptual and empirical contributions with qualitative, quantitative, and mixed-method research designs.

Questions about this track should be directed to the Track Chairs:

Jelena Spanjol 
University of Illinois - Chicago
Chicago, IL, USA
spanjol@uic.edu

Elina Tang
University of Illinois - Chicago
Chicago, IL, USA
etang@uic.edu

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Interorganizational Issues in Marketing

This track invites marketing research that examines business-to-business (B2B) phenomena, including areas of inquiry such as business networks, supply chains, channels of distribution, interfirm relationships, and macro-level factors that shape B2B exchange. Consistent with the conference themes of "Innovation and Sustainability", we particularly welcome manuscripts on the topics of interorganizational issues in driving innovation and ensuring sustainability or that take an innovative research approach to look at familiar topics that are worth sustaining. Conceptual, empirical, and mixed-method research approaches are welcome.

Questions about this track should be directed to the Track Chairs:

Joshua Beck 
University of Oregon
Eugene, OR, USA
jbeck2@uoregon.edu

Conor Henderson
University of Oregon
Eugene, OR, USA
conorh@uoregon.edu

Ju-Yeon Lee
Lehigh University
Bethlehem, PA, USA
jylee@lehigh.edu

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Marketing Education

Marketing educators innovate in their classrooms on a regular basis. Unfortunately, this innovation is often not passed on and codified in the same manner as our discipline based research. This track seeks papers that demonstrate innovation teaching that can be shared with other marketing faculty to make these innovations sustainable. To highlight marketing education innovations, this track invites papers that offer scholarly and practical innovations for in the effective teaching of marketing. Specifically, we seek papers that detail innovative techniques, new course content and effective teaching techniques. Topics may include, but are not limited to: active and experiential learning; the use of technology and social media; service learning and simulations.

Questions about this track should be directed to the Track Chair:

Deb Laverie 
Texas Tech University
Lubbock, TX, USA
debbie.laverie@ttu.edu

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Marketing Strategy and Customer Relationship Management (CRM)

This track welcomes papers and special session proposals that cover a broad range of marketing strategy and CRM topics. Consistent with the conference theme, we encourage research on the role of CRM in innovation and sustainability as well as the role of innovation and sustainability as strategic tools for firms to differentiate themselves from competitors and develop valuable relationships with customers. Other potential topics include, but are not limited to: the impact of marketing variables on firm performance, marketing resources and capabilities, acquisitions, strategic/cultural orientation and marketing, brand and product development and management, forces and trends affecting the present and future of marketing strategy, and the role of customer contributions to marketing strategy.  Also, papers focusing on relevant practitioner concerns, and new theories that might potentially help inform these issues are also welcome. Both conceptual and empirical works are welcome.

Questions about this track should be directed to the Track Chairs:

Colleen Harmeling 
Florida State University
Tallahasee, FL, USA
charmeling@business.fsu.edu

Yashoda Bhagwat
Texas Christian University
Fort Worth, TX, USA
y.bhagwat@tcu.edu

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Market Research Methods and Innovative Research Approaches​

This track invites high quality works that develop or apply innovative research methodologies and analysis procedures to marketing issues. Appropriate methods include, but are not limited to, innovative qualitative, quantitative, cross-cultural, online, psychophysiological and consumer neuroscience (e.g., eye tracking, facial expression encoding, heart rate, SCR, EEG, fMRI, fNIRS) approaches as long as they improve our understanding of consumer behavior. Appropriate analytical techniques include, but are not limited to, new developments in ways to analyze data from the aforementioned techniques as well as mediation/moderation, hierarchical models, and predictive modeling. Conceptual and empirical submissions are encouraged as well as mixed-method approaches.

Questions about this track should be directed to the Track Chairs:

Bill Hedgcock
University of Iowa
Iowa City, IA, USA
william-hedgcock@uiowa.edu

Martin Reimann
University of Arizona
Tucson, AZ, USA
reimann@arizona.edu

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Public Policy Issues

Innovation and sustainability are important goals of public policy. The track chairs welcome papers that address the interplay of public policy and this year's conference theme “Innovation and Sustainability through Marketing."  Contributions should advance the marketing and public policy aspects of innovation or sustainability. Preference will be given to public policy oriented papers that offer novel insights about ideas, methods, devices, or processes for innovation through marketing, as well as to those focused on sustainable marketing practices that maintain the natural environment and ensure the protection of society over time through public policy. Conceptual and empirical works as well as qualitative, quantitative, and mixed-method research approaches will be considered. Submissions may include traditional or novel areas of marketing and public policy that relate to the overall conference theme.

Questions about this track should be directed to the Track Chairs:

Greg Gundlach
University of North Florida
Jacksonville, FL, USA
ggundlac@unf.edu

Courtney Nations Baker
University of North Florida
Jacksonville, FL, USA
courtney.baker@unf.edu

Kristen Walker
California State University - Northridge
Northridge, CA, USA
kristen.walker@csun.edu

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Sales Management, and Front-line Employee Issues

This track focuses on research related to professional selling, sales management, and issues facing frontline employees. Given the conference theme, papers tailored to the impact of innovation and the three pillars of sustainability on sales force and frontline employee issues will be given priority. For example, the role of innovation in seller-customer relationships and the linkage between sales and organizational sustainability strategies. Agnostic with respect to methods, we welcome analytic, conceptual, empirical, and experimental work. Nevertheless, the core contribution of submissions should be closely connected to practical relevance, so field work involving real sales environments is preferred. The topics of interest include, but are not limited to: buyer-seller interactions, customer relationship management, cross-functional sales relationships, key account management, pipeline management, sales analytics, sales force automation, sales motivation and compensation, sales enablement, sales forecasting models/methods, sales force sizing and allocation, sales leadership, sales team and peer-to-peer dynamics, global sales force management and sales strategy. 

Questions about this track should be directed to the Track Chairs:

Sarah Magnotta 
Towson University
Towson, MD, USA
smagnotta@towson.edu

Stephanie Magnus
Michigan State University
East Lansing, MI, USA
mangusst@msu.edu

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Services Marketing and Sports Marketing​

This track invites submissions that help advance theory and practice in the marketing of services and/or sports, with particular emphasis on insights into innovation and/or sustainability in these conceptual domains. Relevant topics include, but are not limited to: (1) Drivers and barriers of innovation and sustainability in services and/or sports marketing (e.g., on a customer-, firm-, and/or network-level); (2) Insights on how to better organize and institutionalize innovation and sustainability; (3) Understanding the positive and negative impact of innovation and sustainability; (4) Conceptualizing, measuring, and managing sustainability; and (5) New approaches toward sustainable service delivery. Besides the above topics, we also welcome research on services and/or sports marketing that contributes to our understanding of consumer/buyer behavior, customer experience, relationship marketing, e-services, service pricing, service recovery, sponsorships, or transformative services. We encourage conceptual, empirical, and analytical work.

Questions about this track should be directed to the Track Chairs:

Martin Mende
Florida State University
Tallahassee, FL, USA
mmende@business.fsu.edu

Kirk Wakefield
Baylor University
Waco, TX, USA
Kirk_Wakefield@baylor.edu

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Sustainability and Corporate Social Responsibility (CSR)

This track invites papers that deal with the topics of Sustainability and/or Corporate Social Responsibility (CSR). Contributions should advance theory and outline implications for consumers, marketers, policy-makers, or other stakeholders. Given this year’s conference theme of “Innovation and Sustainability through Marketing,” preference will be given to papers that highlight the role of marketing in the development of innovative practices in CSR or economic, social, or environmental sustainability. Topics may include, but are not limited to: 1) novel insights regarding the motivations or outcomes of the sustainability behaviors of firms, managers, and consumers, or the response of other actors in the marketplace to such behaviors; 2) understanding stakeholder reactions to innovative CSR strategies by examining the underlying psychological processes; and 3) developing innovative, sustainable, and socially-responsible business models to respond to emerging societal expectations. Conceptual and empirical works are welcome, as are mixed-method approaches.​ 

Questions about this track should be directed to the Track Chairs:

Aaron Brough
Utah State University
Logan, UT, USA
aaron.brough@gmail.com

Sean Blair
Georgetown University
Washington, DC, USA
sean.blair@georgetown.edu


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SIG Programming​

 The objective of SIG-related Special Sessions is to acquaint marketing educators and researchers with new perspectives, theories, and provocative ideas that further the mission of the SIGs. Proposals for these SIG sessions must emanate directly from the leadership of the individual SIGs (i.e., SIG Chair, Vice-Chair for Programs, etc.) As such, proposals should be sent to the SIG leadership and then the SIG leadership should select which proposals they wish to put forward for consideration in the SIG track. 

Proposals for these sessions should follow the same general requirements as Special Sessions. They should describe the topic and its importance to marketing, with an emphasis on why the issues in this session should be particularly relevant to SIG members, summarize the issues to be covered, and identify specific individuals (with their qualifications) who will participate. Specificity in the proposal is important. Proposals linking the special session to the conference theme (Innovation and Sustainability through Marketing) are especially encouraged. Selection criteria include the quality of the proposal, the level of interest the session is likely to generate at the conference, specificity of details provided, and the session’s relevance to the conference theme.

Questions about the SIG Special Session Track should be directed to the SIG Track Chairs:

Dwayne D. Gremler
Bowling Green State University
Bowling Green, OH, USA
gremler@bgsu.edu

Jens Hogreve
Catholic University of Eichstgaett-Ingolstadt
Ingolstadt, Germany
jens.hogreve@ku.de

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2017 Summer AMA Conference Committee Members

Conference Chair Biographic Information

Kelly L. Haws (Ph.D., University of South Carolina) is Associate Professor of Marketing and Chancellor’s Faculty Fellow in the Owen Graduate School of Management, Vanderbilt University. Her research on consumer behavior, with an emphasis on self-control, financial and food decision making, and health, has appeared in numerous publications, including the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Marketing, the Journal of Consumer Psychology, the Journal of Public Policy & Marketing, Management Science, the Journal of the Academy of Marketing Science, Appetite, the American Journal of Preventative Medicine and others. She is currently an Associate Editor at the Journal of the Academy of Marketing Science and an editorial review board member for the Journal of Consumer Research, the Journal of Consumer Psychology, and the Journal of Public Policy & Marketing. She was named a Young Scholar by the Marketing Science Institute in 2009, and in 2013, she was awarded the Early Career Award by the Association of Consumer Research.

Mark B. Houston (Ph.D., Arizona State University) is Department Head, Professor of Marketing, and Foreman R. and Ruby S. Bennett Chair in Business Administration at Texas A&M University. Mark is also affiliated with ASU’s Center for Services Leadership and the University of Münster (Germany). His research on channels, movies, and innovation strategy has been published in Marketing Science, Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Financial and Quantitative Analysis, among others. He is Associate Editor of Journal of Service Research, AE of Journal of the Academy of Marketing Science, and a member of the Editorial Review Board of Journal of Marketing. Mark has served as President of the AMA Academic Council (2012-2013), and has co-chaired the AMA Summer AMA Conference (2005) and the AMA/Sheth Foundation Doctoral Consortium (2010). He has received teaching awards at the national (Academy of Marketing Science), university, and college levels. He has conducted research, consulting, and/or exec education activities with many firms, including AT&T, Caterpillar, Dell, and WellPoint. 

Charles H. Noble (Ph.D., Arizona State University) is the Henry Professor of Business and Associate Dean for Research and Faculty in the Haslam College of Business at The University of Tennessee. He is also a Research Faculty member with the Center for Services Leadership at Arizona State University, and is the Chair of the Product Development and Management Association (PDMA).  His research interests focus generally on design and development processes, as applied to both products and services. He has published in many leading journals including the Journal of Marketing, Strategic Management Journal, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, IEEE Transactions on Engineering Management, and many others. He is on the editorial review boards of the Journal of the Academy of Marketing Science and the Journal of Product Innovation Management. Charles has consulted for many organizations, primarily in the airline, retailing, consumer goods, and commercial real estate sectors. He has won several awards for both research and teaching.

Track Chair Biographic Information (ordered alphabetically by track)

Advertising, Promotion and Marketing Communications

Jeremy Kees (Ph.D., University of Arkansas) is Professor of Marketing and the Director of the Center for Marketing and Consumer Insights in the Villanova School of Business. He was recently named one of “The 40 Most Outstanding Business School Profs Under 40 In The World” for his excellence in teaching and research. His research interests include advertising/promotions effectiveness, intertemporal choice, and consumer risk. He has published over 30 articles in various journals including Journal of Marketing Research, Journal of Advertising, Journal of Public Policy & Marketing, and American Journal of Public Health. Dr. Kees is an Associate Editor for the Journal of Advertising and serves on the Editorial Review Board for the Journal of Public Policy & Marketing, International Journal of Advertising, and Journal of Consumer Affairs.

J. Craig Andrews (Ph.D., University of South Carolina) is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University. His research focuses on advertising, packaging and public health issues.  Andrews has served in the U.S. Food & Drug Administration in Washington, DC as a Social Scientist (Center for Tobacco Products) and as a Senior Scholar (Center for Food Safety and Applied Nutrition), and with the U.S. Federal Trade Commission as a Consumer Research Specialist. He was Editor of the Journal of Public Policy & Marketing, a member of the Behavior Change Expert Panel for the National Youth Anti-Drug Media Campaign, and is co-author (with Terry Shimp) of Advertising, Promotion, and other aspects of Integrated Marketing Communications. Andrews’ work has appeared in the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Advertising, Journal of Public Policy & Marketing, Tobacco Control and the American Journal of Public Health, among others. 

Branding and Brand Management

Abhishek Borah (Ph.D., University of Southern California) is Assistant Professor at the Foster School of Business at the University of Washington, Seattle.  His research interests are in social media, branding, and innovation. He has published in Journal of Marketing, Journal of Marketing Research, Marketing Science, and Strategic Management Journal.

Cem Bahadir (Ph.D., Emory University) is Assistant Professor of Marketing at Ozyegin University in Istanbul, Turkey.  His research interests are in value drivers and implications of strategic assets such as brands in the context of M&A’s and, marketing strategy and brand performance relationship in emerging markets. He has published in Journal of Marketing, International Journal of Research in Marketing, and Journal of the Academy of Marketing Science.

Consumer Culture Theory (CCT)

Amber Epp (Ph.D., University of Nebraska-Lincoln) is an Associate Professor of Marketing at the University of Wisconsin-Madison’s School of Business. Her research focuses on understanding collective phenomenon including the interplay of family and relational identities, collective goals, network agency, and group decision-making. Her work has been published in the Journal of Consumer Research and the Journal of Marketing, and she has co-authored book chapters on qualitative data analysis, family consumption behavior, and assemblage theories. Professor Epp’s dissertation received the inaugural Sidney J. Levy Award for outstanding Consumer Culture Theory research, and her research has been funded by the Marketing Science Institute. She also serves on the editorial review board for Journal of Marketing and Journal of Consumer Research and is a member of the JCR Policy Board.

Tonya Williams Bradford (Ph.D., Northwestern University) is Assistant Professor of Marketing at the Paul Merage School of Business, University of California Irvine. She studies consumer rituals, consumption communities, and mental budgeting. Through publication and teaching, she creates and disseminates knowledge to the theory and practice of marketing with students at the undergraduate and graduate levels. She obtained degrees from Northwestern University including a Bachelor of Arts in Anthropology, as well as an MBA and PhD in Marketing from the Kellogg School of Management. Prior to coming to the academy, Professor Bradford worked in industry for seventeen years across domestic and international markets.

Consumer Psychology and Behavior

Robin Soster (Ph.D., University of South Carolina) is an Assistant Professor in the Department of Marketing at the University of Arkansas. She has three degrees from The University of South Carolina (BS, Management Science & Economics; MBA, Marketing; Ph.D., Marketing). Her research focuses on consumer judgment and decision making—particularly as it pertains to consumer well-being and public policy. Her work has been published in the Journal of Consumer Research and the Journal of Public Policy & Marketing and has been featured in the following outlets: Yahoo Finance, Science Daily, Fox Business News, bankrate.com, and NPR’s “The Academic Minute.” Robin teaches Consumer Behavior at both undergraduate and graduate levels and was honored to have received the 2015–2016 Walton College of Business Excellence in Teaching Award. 

Dave Norton (Ph.D., University of South Carolina) is an Assistant Professor of Marketing at the University of Connecticut.  His research interests focus on consumer behavior including: egocentric biases; consumer response to ambiguity; social identity/identity signaling; and social influence. Dave’s work has been published in the Journal of Marketing Research and the Journal of Consumer Research, with multiple mentions in popular media such as: USA Today, The Wall Street Journal, and ESPN. He has taught at the undergraduate, MBA, and EMBA level including courses in marketing management, marketing research, consumer behavior, and strategic brand management.

Brian Gillespie (Ph.D., Washington State University) is an Assistant Professor of Marketing and Daniels Fund Ethics Initiative Fellow for the Robert O. Anderson School of Management at the University of New Mexico. His research focuses on narrative consumption and decision making processes, narrative transportation and enjoyment, product placement advertising, and the impact of consumer judgment and decision making on individual and societal welfare. His work is published in the Journal of the Association for Consumer Research, Journal of Advertising, Journal of Marketing Channels, and American Behavioral Scientist. Brian holds a UNM Regents Lectureship for his teaching activities in consumer behavior and managerial marketing at the graduate and undergraduate levels.

Consumer Welfare and Transformative Consumer Research

Christopher Blocker (Ph.D., University of Tennessee) is an Associate Professor in the College of Business at Colorado State University. His research focuses on understanding value creation within marketplace relationships. In addition to business and consumer relationships, Chris’ research explores value creation in contexts of global and domestic poverty, subsistence marketplaces, and social enterprise. He has published articles in the Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Public Policy & Marketing, among others, and he serves on the advisory board for Transformative Consumer Research.

Chris Berry (doctoral candidate University of Arkansas) will be joining the Marketing Department at Colorado State University in the fall of 2017 as an assistant professor. Given his research interests in consumer health and welfare, his current research primarily examines consumers’ response to food labeling and health disclosures in both retail and advertising contexts. Chris has published in the Journal of Retailing and the Journal of Public Policy & Marketing and has presented his work at numerous national conferences, including the AMA Conference and the Marketing and Public Policy Conference. In 2015, Chris was awarded the Brenda Derby Memorial Award and was runner-up for the William O. Bearden Doctoral Student Research Award.

Digital Marketing, Social Media, and Entertainment Marketing

Ann-Kristin Kupfer (née Knapp) (Ph.D., University of Münster) is Assistant Professor at the University of Münster, Germany. She received her Ph.D. from the University of Münster, for which she won the university’s dissertation award in 2014. Her work focuses especially on entertainment media, digitalization, and brand management. She is the recipient of the 2016 Winter AMA’s Best Paper Award of the Brand Management and Integrated Communications Track. She was a visiting scholar at the University of British Columbia and at Texas Christian University. Her work on the entertainment industry has been published in the Journal of the Academy of Marketing Science, Journal of Cultural Economics, and Journal of Media Economics. Ann-Kristin is part of the Editorial Review Board of the Journal of Business Research and the Journal of Consumer Marketing. 

Natasha Zhang Foutz (Ph.D., Cornell University) is an Associate Professor of Commerce at the McIntire School of Commerce, the University of Virginia. She holds a Ph.D. in Marketing from Cornell University. She studies consumer choice and firms’ product and media strategies in the media and entertainment industries, such as motion pictures, television, gaming, and sports. Her research has been published in Journal of Marketing Research and Marketing Science. She has taught marketing management, choice models, and entertainment marketing at the undergraduate, M.B.A., and Ph.D. levels. She is also a recipient of several teaching awards.

Global, Emerging Market, and Cross-Cultural Issues

Carlos Torelli (Ph.D., University of Illinois Champaign-Urbana) is Professor of Business Administration at the University of Illinois at Urbana-Champaign. He applies his knowledge of cross-cultural psychology to identify the key cultural factors that drive consumers' reactions to brands in a globalized economy. He is the author of Globalization, Culture, and Branding (Palgrave Macmillan) and his research has been published in top journals in psychology and marketing, including the Journal of Marketing, Journal of Consumer Research, and Journal of Consumer Psychology. His research specialties include global branding, the social psychology of power, cross-cultural consumer behavior, and persuasion.

Shirley Y. Y. Cheng (Ph.D., University of Illinois Champaign-Urbana) is Assistant Professor of Marketing at Hong Kong Baptist University. She was a visiting scholar at Nanyang Business School in Singapore. Particularly interested in self and identity processes in cultural contexts, Shirley studies consumer behaviors in relation to globalization, nostalgia, and self-brand connections. Her works have appeared in journals such as Journal of Consumer Research, Journal of Consumer Psychology, Journal of Advertising, Journal of Cross-Cultural Psychology, International Journal of Intercultural Relations, and Social and Personality Psychology Compass.

Minkyung Koo (Ph.D., University of Virginia) Minkyung Koo is assistant professor of Business Administration at the University of Illinois at Urbana Champaign. Professor Koo's research broadly concerns how consumers think, feel, and behave differently as a function of their cultural and personal backgrounds from a social psychological perspective. She has examined culture and residential mobility in consumer thinking styles, consumer preferences and attitudes, and various antecedents and consequences of consumer happiness. Her work has appeared in the Journal of Personality and Social Psychology, Psychological Review, Personality, Social Psychology Bulletin, Social Cognition, Psychology & Marketing, Cognition and Emotion, and Journal of Applied Social Psychology. She is currently serving as an editorial board member in the Cultural Psychology section of the Frontiers in Psychology.  

Innovation and New Product Development

Jelena Spanjol (Ph.D., University of Illinois at Urbana-Champaign) is Associate Professor of Marketing in the Liautaud Graduate School of Business at the University of Illinois at Chicago (UIC). At the UIC Innovation Center, Jelena is Associate Director of the Interdisciplinary Product Development Program and leads the AxIIS (Academy x Industry Innovation Studies) Research Lab. Her research has been published in the Journal of Marketing, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, Journal of Business Ethics, Creativity & Innovation Management, Journal of Public Policy & Marketing, Health Psychology, and in various book chapters. Jelena is an editorial board member at the Journal of Product Innovation Management and Creativity & Innovation Management and acts as the current Vice President of Academics at the Product Development & Management Association (PDMA).

Elina Tang (Ph.D., University of Missouri) is Assistant Professor of Marketing in the Liautaud Graduate School of Business at the University of Illinois at Chicago (UIC). Her research has been published in Marketing Science, Journal of the American Statistical Association, Journal of Interactive Marketing, International Journal of Media Management, and Industrial Marketing Management. Prior to joining academia, Elina worked in the biotech and pharmaceutical industry for seven years on new product development.

Interorganizational Issues in Marketing​

Joshua T. Beck (Ph.D., University of Washington) is an Assistant Professor of Marketing in the Lundquist College of Business at the University of Oregon. He researches topics at the intersection of consumer behavior and marketing strategy. His work primarily examines how firm initiatives interact with macro-level conditions (e.g., economic conditions, social norms, etc.) to build or undermine customer loyalty, and his research has been published in Journal of Marketing, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, and Journal of International Marketing.

Conor Henderson (Ph.D., University of Washington) is an assistant professor of marketing at the University of Oregon's Lundquist College of Business where he is a marketing strategy researcher studying firms' strategies and tactics aimed at customer relationship development. His research often focuses on customer engagement and loyalty investments; it aims to uncover where firms go wrong and identify opportunities to increase customer value and financial performance. Through a multi-method approach, he investigates the strategic trade-offs across customers and over time in retail, service, sports and entertainment, and business-to-business contexts. His research has been published at the Journal of Consumer Psychology, Marketing Science, the Journal of the Academy of Marketing Science, the Journal of Personal Selling & Sales Management, and in the Marketing Science Institute’s Working Paper Series.

Ju-Yeon Lee (Ph.D., University of Washington) is an Assistant Professor of Marketing and Alison and Norman H. Axelrod '74 Summer Research Fellow at Lehigh University. Her research focuses on marketing strategy with an emphasis on customer-centric organizations, interfirm relationships, and online marketing channels. Specifically, she investigates the role of customer-centric organizational design elements (structure, leadership, culture, systems and processes, metrics and incentives) in achieving superior marketing and financial objectives. Her research has appeared in premier journals including Marketing Science, Harvard Business Review, Journal of the Academy of Marketing Science, and International Journal of Research in Marketing. She currently serves as an Editorial Review Board Member on the Journal of the Academy of Marketing Science. She received a bachelor’s degree in Business Administration and Applied Statistics from Yonsei University. 

Marketing Education

Debra A. Laverie (Ph.D., Arizona State University) is the Alumni Professor and the Minnie Stevens Piper Professor which is awarded for unusual dedication to teaching. She has served Texas Tech as the Director of the Teaching, Learning, Technology Center. In the Rawls College of Business, she has served as the Area Coordinator of Marketing and the Senior Associate Dean. Dr. Laverie's research explores the role of consumption in everyday activities, the scholarship of teaching and learning, branding, and sports marketing. Her research has been published in the Journal of Consumer Research, Journal of Retailing, Marketing Education Review, Journal of Marketing Education, Journal of Public Policy and Marketing, Journal of Macromarketing, Journal of Consumer Behavior, as well as others.  She has been awarded The Chancellor’s Distinguished Teaching Award, the Academy of Marketing Science Outstanding Teacher Award, and the President’s Excellence in Teaching Award, and has been recognized as a Texas Tech Integrated Scholar.

Marketing Strategy and Customer Relationship Management (CRM)

Colleen Harmeling (Ph.D., Saint Louis University) is an Assistant Professor of Marketing at Florida State University. Colleen’s research focuses on customer relationship development, managing key events, and facilitating customer engagement and customer advocacy. Her research has appeared in Journal of Marketing, Journal of International Business Studies, Marketing Science Institute Working Paper Series, and has been presented at numerous marketing conferences. She has co-authored book chapters on relationship development and customer engagement. Her work on online engagement strategies has been funded by the Marketing Science Institute. She has provided consulting and worked on collaborative research projects with firms in various industries including Emerson Electric, Belkin, Wells Fargo, SC Johnson, Schneider Electric, Nature’s Bounty, and World Vision. 

Yashoda Bhagwat (Ph.D., Georgia State University) is an Assistant Professor of Marketing at Texas Christian University. Her research focuses on solving real world problems for firms. Yashoda’s research interests include customer relationship management, retail strategy, and brand management. Her work has appeared in Journal of Marketing, Marketing Science, Journal of Academy of Marketing Science, Marketing Science Institute Working Paper Series, and the Harvard Business Review. Yashoda has worked with firms in various industries including airlines, telecommunications, and retail apparel.

Market Research Methods and Innovative Research Approaches

Bill Hedgcock (Ph.D., University of Minnesota) is an Associate Professor of Marketing at the University of Iowa and Associate Professor of Neuroscience (Affiliate). Bill studies decision making – using multiple techniques such as surveys, eye tracking, facial expression encoding, heart rate, skin conductance, functional magnetic resonance imaging (fMRI), and magneto encephalography (MEG) – in an effort to better understand how people make decisions. He is also interested in developing and testing methods for effective use by marketing professionals. He received a Ph.D. in Marketing with a supporting field of Cognitive Science. Bill’s research has been funded by agencies such as the National Institute on Aging and the National Science Foundation. His research has been published in the Journal of Marketing Research, Management Science, Neuropsychology, Social Cognitive and Affective Neuroscience, the Journal of Neuroscience, Psychology, and Economics, and the Journal of Consumer Psychology.

Martin Reimann (Ph.D., University of Southern California) is Assistant Professor of Marketing at the University of Arizona, and Assistant Professor of Cognitive Science (by courtesy). Martin is interested in the study of relationships as well as experiential consumption (aesthetics, food choice). He holds a M.Sc. in Management from Leipzig Graduate School of Management (Germany), a Ph.D. in Marketing from Technische Universität Bergakademie Freiberg (Germany), and a Ph.D. in Psychology with a focus on brain and cognition from the University of Southern California. Prior to joining the University of Arizona, Reimann was a Postdoctoral Fellow at Stanford University. Martin’s work has been published in the Proceedings of the National Academy of Sciences (PNAS), the Journal of Experimental Psychology: General, the Journal of Marketing Research, and the Journal of Consumer Psychology. The AMA has recognized Martin with the Consumer Behavior Rising Star Award. For his neuroscience work, AMS awarded Martin with the Delozier Award and SCP honored Martin with the Park Award. The NIH and Google have generously funded his work. Martin founded the Journal of Neuroscience, Psychology, and Economics, a quarterly publication by the American Psychological Association.

Public Policy Issues

Gregory T. Gundlach (Ph.D., J.D. University of Tennessee) is the Coggin Distinguished Professor of Marketing in the Department of Marketing & Logistic at the University of North Florida and Senior Research Fellow at the American Antitrust Institute in Washington D.C. Before coming to the University of North Florida, Professor Gundlach was the John Berry, Sr. Professor of Business at the University of Notre Dame where he was a faculty member since 1987. Professor Gundlach's research interests focus on marketing and business relationships with particular emphasis on how such associations are managed, their performance, and the nature of business and public policy implications that may result.  He has coauthored two books on marketing’s interplay with society and his research has appeared in numerous academic publications in marketing and related fields of public policy.  

Courtney Nations Baker (Ph.D., University of Wyoming) is an Assistant Professor of Marketing in the Department of Marketing and Logistics within the Coggin College of Business at the University of North Florida. In her research, Dr. Baker has focused primarily on issues related to Transformative Consumer Research and Services Marketing. Her work looks at how individuals consume services to enhance personal and environmental well-being during transformational life experiences. Dr. Baker also researches issues of consumer vulnerability and social justice. Overall, she seeks to understand how marketing and public policy can positively influence meaningful life experiences in ways that are inclusive, co-creative, responsive, and considerate of well-being issues. She and her colleagues are the recipients of the 2016 Charles C. Slater Award for the best article in the Journal of Macromarketing. Dr. Baker has published in Journal of Macromarketing and Journal of Public Policy and Marketing.

Kristen Walker (Ph.D., UCLA) is an Associate Professor in the Department of Marketing at California State University Northridge (CSUN). Her research interests merge public policy, technology and marketing to include interactive marketing, social media, retail environments, brand preference, Big Data, and Internet privacy. Named CSUN’s 2015-16 Jerome Richfield Scholar, she presented research on how consumers surrender information online and recently completed work on youth-driven information privacy educational campaigns for a grant from the Digital Trust Foundation (2015-16). Dr. Walker designed the Interactive Marketing Minor at CSUN, encouraging a variety of majors to understand the changing role of consumer information, and its permanence and power in the marketplace. She is on the Editorial Review Board of the Journal of Public Policy and Marketing and the Journal of Consumer Marketing and has published in the Journal of Public Policy and Marketing, Journal of Business Ethics, and Marketing Education Review, among others.

Sales, Sales Management, and Front-line Employee Issues

Sarah Magnotta (Ph.D., University of Kentucky) is an Assistant Professor in the Department of Marketing in the College of Business and Economics at Towson University. Dr. Magnotta earned her MBA from Old Dominion University and BBA from James Madison University. Her research focuses on personal selling, more specifically in the area of recommendation behaviors of multi-manufacturer salespeople. Sarah’s projects include both qualitative and quantitative methods, with a focus on multi-level modeling. Her work has appeared at various conferences sponsored by the American Marketing Association and the National Conference of Sales Management, and has earned the 2016 AMA SalesSIG Dissertation Award, 2015 AMA SalesSIG Dissertation Proposal Award, 2014 William O. Bearden Research Award, and she has been named an NCSM Doctoral Fellow. Dr. Magnotta teaches Personal Selling and Sales Management.

Stephanie Mangus (Ph.D., Louisiana State University) is an Assistant Professor in the Department of Marketing at the Eli Broad College of Business at Michigan State University. She received an MBA from the University of Cincinnati in 2009 and a B.A. from Ohio Northern University in 2005. Her research focuses on buyer-seller dyads in sales and service/sales interface. Her research has been published in the Journal of Business Research and Psychology & Marketing. Additionally, her work has been presented at conferences by the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, and the National Conference for Sales Management, as well as at the Thought Leadership in the Sales Profession Conference. Dr. Mangus teaches Sales Management for the Sales Leadership Minor program at MSU, coaches the National Team Selling Competition, and advises the Eta Beta chapter of Pi Sigma Epsilon.

Services Marketing and Sports Marketing

Martin Mende (Ph.D., Arizona State University) is an Associate Professor of Marketing at Florida State University. His research focuses on relationship marketing, transformative service research, and marketing strategy and has appeared in the Journal of Marketing Research, Journal of Service Research, Journal of Public Policy & Marketing, Marketing Letters, and Journal of Business Research. Prior to attending Arizona State University, Martin earned a Doctoral Degree (summa cum laude) in Services Management from Catholic University of Eichstätt-Ingolstadt, Germany. Martin currently serves as an Area Editor for the Journal of the Academy of Marketing Science and on the Editorial Review Boards for the Journal of Service Research and Journal of Business Research. He also serves as a Board Member for the AMA’s Services SIG (SERVSIG).

Kirk Wakefield (Ph.D., Saint Louis University) is the Edwin W. Streetman Professor of Retail Marketing and the Executive Director of the Center for Sports Sponsorship & Sales (S3) at Baylor University. His research in environmental psychology, price information processing, and sponsorships appear in the Journal of Marketing, Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of Advertising Research, Journal of Sport Management, Journal of Strategic Information Systems, Journal of Business Research, and the Journal of Services Marketing, among others. Kirk is on the editorial review board for the Journal of Sport Management and is the Vice Chair for the AMA Sport and Sponsorship-Linked Marketing SIG. 

Sustainability and Corporate Social Responsibility (CSR)

Aaron R. Brough (Ph.D., Northwestern University) is an assistant professor of marketing at the Jon M. Huntsman School of Business at Utah State University. He received a bachelor's degree in Business Management from the Marriott School of Management at Brigham Young University and an M.S. from the Kellogg School of Management at Northwestern University. Dr. Brough was recently named a Marketing Science Institute Young Scholar and currently serves on the Editorial Review Board of the Journal of Consumer Research. His research, which examines the psychology underlying consumer behavior and decision-making, has been selected for publication in leading marketing journals, including the Journal of Marketing, the Journal of Consumer Research, and the Journal of Marketing Research. His work has also been featured in popular media outlets such as TIME, TODAY, Forbes, and the Harvard Business Review. In addition, he has written several teaching cases and has served as an expert witness in trademark litigation.

Sean Blair (Ph.D., Northwestern University) is an assistant professor of marketing at the McDonough School of Business, Georgetown University. Dr. Blair holds an M.S. from the Kellogg School of Management at Northwestern University, an M.B.A. degree in Marketing and Strategy from Emory University, and a B.S. degree in Nuclear Engineering from the University of Florida. 

Dr. Blair’s research falls broadly under the rubric of consumer behavior with a particular focus on how motivational factors influence consumer judgment and decision making. He has also published research examining how firms’ socially responsible behaviors influence consumer perceptions of product performance. His research articles have been published in the Journal of Consumer Research and featured in media outlets such as The New Yorker, The Atlantic, and NPR.

SIG Programming​​​

Dwayne D. Gremler (Ph.D., Arizona State University) is BGSU Distinguished Teaching Professor (of Marketing) in the College of Business. His current research is concerned with customer-employee interactions in service delivery, service guarantees, servicescapes, and word-of-mouth communication.  His research has been published in the Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research, among others.  He is past president of the American Marketing Association’s SERVSIG and was a recipient of that SIG’s Christopher Lovelock Career Contributions Award. 

Jens Hogreve (Ph.D., University of Hagen) is Professor of Service Management at the Ingolstadt School of Management, Catholic University of Eichstaett-Ingolstadt. His current research focuses on customer coproduction, service recovery management, B2B-services, and transformative services. His research has been published in the International Journal of Research in Marketing, Journal of Marketing, Journal of Retailing, and Journal of Service Research, among others.




Author Bio:

 
Kelly L. Haws, Mark B. Houston, and Charles H. Noble
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