Paul E. Green Award

This award honors the best Journal of Marketing Research article published within the last calendar year.

Eligibility

The Paul E. Green Award recognizes the best Journal of Marketing Research article published in the last calendar year that shows or demonstrates the most potential to contribute significantly to the practice of marketing research and research in marketing.

Process

The selection process begins with a nomination “vote” that is open to the Journal of Marketing Research Editorial Board (in this case inclusive of all Associate Editors, Advisory Committee members, and Editorial Review Board members as listed in the journal masthead). The nomination vote is conducted on all eligible papers via a survey disseminated by the AMA Editorial Staff (the survey will list all eligible articles in publication order). Each voter is allowed to select up to five articles.
The articles receiving the highest number of votes are selected as finalists (generally five finalists will be selected, but the number of finalists may be slightly higher or lower depending on the final distribution of votes).
The Editor in Chief will invite a three-member committee from JMR Coeditors and JMR Advisory Board members and confirm that each member is free of any conflict of interest. The pool of committee members may be increased to include former JMR Editors and Associate Editors if necessary.
The author(s) of each finalist article will be asked to write a statement of up to 750 words in support of the nomination.
The award committee will make the final award selection and notify the Editor in Chief who will announce it to the marketing community.

AMA Foundation

As the philanthropic arm of the AMA, the AMA Foundation champions individual marketers who are making an impact in our profession and community. We recognize marketing visionaries who have elevated the field, and we support the next generation of marketers who will transform the profession.

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Previous Recipients

2023
Max J. Pachali, Marco J.W. Kotschedoff, Arjen Van Lin, Bart J. Bronnenberg, and Erica Van Herpen

“How Do Nutritional Warning Labels Affect Prices?”

Volume 60, No. 1, February 2023

2022
Zijun (June) Shi, Xiao Liu, and Kannan Srinivasan

“Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care”

Volume 59, No. 2, April 2022

2021
Srinivas Tunuguntla and Paul R. Hoban

“A Near-Optimal Bidding Strategy for Real-Time Display Advertising Auctions“

Volume 58, No. 1, February 2021

2020
Sungjin Kim, Clarence Lee, and Sachin Gupta

“Bayesian Synthetic Control Methods“

Vol. 57, No. 5, October 2020

2019
A. Yeşim Orhun and Mike Palazzolo

“Frugality Is Hard to Afford“

Vol. 56, No. 1, February 2019

2018
Eva Ascarza

“Retention Futility: Targeting High-Risk Customers Might be Ineffective“

Vol. 55, No. 1, February 2018

2017
Garrett A. Johnson, Randall A. Lewis and Elmar I. Nubbemeyer

“Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness“

Vol. 54, No. 6, December 2017

2016
Navdeep Sahni

“Advertising Spillovers: Evidence from Online Field Experiments and Implications for Returns on Advertising“

Volume 53, No. 4, August 2016

2015
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. de Jong

“A Bounded Rationality Model of Information Search and Choice of Preference Measurement“

Volume 52, No. 2, April 2015

2014
Eric T. Anderson and Duncan I. Simester

“Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception“

Volume 51, Issue 3, June 2014

2013
Anja Lambrecht and Catherine Tucker

“When Does Retargeting Work? Information Specificity in Online Advertising”

Volume 50, No. 5, October 2013

2012
Song Yao, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen

“Determining Consumers’ Discount Rates with Field Studies“

Vol. 48, No. 1, December 2012

2011
Oliver J. Rutz and Randolph E. Bucklin

“From Generic to Branded: A Model of Spillover in Paid Search Advertising“

Vol. 48, No. 1, February 2011

2010
Michael Trusov, Anand V. Bodapati, and Randolph E. Bucklin

“Determining Influential Users in Internet Social Networks“

Vol. 47, No. 4, August 2010

2009
Gal Zauberman, B. Kyu Kim, Selin A. Malkoc, and James R. Bettman

“Discounting Time and Time Discounting: Subjective Time Perception and Intertemporal Preferences“

Vol. 46, No. 4, August 2009

2008
Anand Bodapati

“Recommendation Systems with Purchase Data”

Vol. 45, No. 1, February 2008

2007
Bart J. Bronnenberg, Sanjay K. Dhar, and Jean-Pierre Dubé

“Consumer Packaged Goods in the United States: National Brands, Local Branding”

Vol. 44, No. 1, February 2007

2006
Florian Zettelmeyer, Fiona M.Scott Morton, and Jorge Silva-Risso

“How the Internet Lowers Prices: Evidence from Matched Survey and Automobile Transaction Data“

Vol. 43, No. 2, May 2006

2005
Peter S. Fader, Bruce G.S. Hardie, and Ka Lok Lee

“RFM and CLV: Using Iso-Value Curves for Customer Base Analysis“

Vol. 42, No. 4, November 2005

2004
Sunil Gupta, Donald R. Lehmann, and Jennifer Ames Stuart

“Valuing Customers“

Vol. 41, No. 1, February 2004

2003
Asim Ansari and Carl F. Mela

“E-Customization“

Vol. 40, No. 2, May 2003

Harald J. van Heerde, Sachin Gupta, and Dick R. Wittink

“Is 75% of the Sales Promotion Bump Due to Brand Switching? No, Only 33% Is“

Vol. 40, No. 4, November 2003

2002
Bart J. Bronnenberg and Catarina Sismeiro

“Using Multimarket Data to Predict Brand Performance in Markets forWhich No or Poor Data Exist“

Vol. 39, No. 1, February 2002

2001
William R. Dillon, Thomas J. Madden, Amna Kirmani, and Soumen Mukherjee

“Understanding What’s in a Brand Rating: A Model for Assessing Brandand Attribute Effects and Their Relationship to Brand Equity“

Vol. 38, No. 4, November 2001

2000
Carrie M. Heilman, Douglas Bowman, and Gordon P. Wright

“The Evolution of Brand Preferences and Choice Behaviors of Consumers New to a Market“

Vol. 37, No. 2, May 2000

1999
Marnik Dekimpe and Dominique Hanssens

“Sustained Spending and Persistent Response: A New Look at Long-Term Marketing Profitability“

Vol. 36, No. 4, November 1999

1998
Venkatesh Shankar, Gregory S. Carpenter, and Lakshman Krishnamurthi

“Late Mover Advantage: How Innovative Late Entrants Outsell Pioneers“

Vol. 35, No. 1, February 1998

1997
Carl F. Mela, Sunil Gupta, and Donald R. Lehmann

“The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice“

Vol. 34, No. 2, May 1997

1996
Peter S. Fader and Bruce G. S. Hardie

“Modeling Consumer Choice Among SKUs“

Vol. 33, No. 4, November 1996

1995
Leonard M. Lodish, Magid Abraham, Stuart Kalmenson, Jeanne Livelsberger, Beth Lubetkin, Bruce Richardson, and Mary Ellen Stevens

“How T.V. Advertising Works: A Meta-Analysis of 389 Real-World Split Cable T.V. Advertising Experiments“

Vol. 32, No. 2, May 1995