Sustainable consumption and production, environmental claims, climate communication, energy use, environmental justice, and related policies.

Food systems, nutrition, healthcare access, health communication, pharmaceutical marketing, mental health, substance use, and health disparities.

Financial well-being, credit and debt, financial inclusion, housing finance, insurance, financial technologies, fraud, and consumer protections.

Economic insecurity, discrimination, consumer vulnerability, public assistance, and access to housing, essential services, and marketplace opportunities

Data privacy, AI, algorithmic accountability, digital platforms, targeted advertising, misinformation, and digital inclusion

Overlooked, contested, or unconventional topics that challenge assumptions or broaden the field, including stigmatized consumption, contested markets, politically sensitive issues, and emerging forms of exchange.

Submission Template – Competitive Papers

Manuscripts addressing substantive or theoretical topics are sought for competitive paper sessions.

It is mandatory that at least one author of all accepted papers register for, and present the paper at, the conference. Submission of the same (or substantially overlapping) manuscript(s) to multiple themes is not permitted. As a reminder, papers are reviewed following a double-anonymized process; reviewers will not know who authored the papers, nor will authors know the names of their reviewers.

Format and Style for Competitive Papers:

Prepare and submit electronic documents in PDF format.  Please include 1) Title, 2) Extended Abstract (175 word limit), 3) Key Contributions to academe and practitioners (300 words) 4) Manuscript (up to 3,600 words), 5) Table or Figure (optional) and 6) Selected references. Authors have the option of including one table summarizing results and/or one figure (these do not count against the word limit). References also do not count against the word limit.

[Please note that submissions with text longer than 4,100 words will not be reviewed].

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

• Do not save the file with author-identifying information in the file name.
• Do not include a front page with author-identifying information.
• Remove the author identifying information from the document’s file properties.

Confirmation that your paper was submitted successfully will be sent via email to the submitter.

Authors of accepted competitive papers have the option of publishing either an extended abstract or a full paper in the conference proceedings. Choosing to publish an Extended Abstract gives authors the option to submit the paper elsewhere for publication after the conference.

Submission Template – Poster Presentation

Poster sessions provide an opportunity to share research in the working stage, i.e., with at least part of the data having been collected and analyzed, but not necessarily ready for submission to a journal. They are presented as part of poster sessions. Poster sessions can be particularly useful for getting input at intermediate stages of a research project. All poster abstract submissions must be directed to only one topic.

By submitting a poster abstract, the author affirms that they will register for and appear at the conference to participate in the poster session.

Format and Submission Process for Posters:

Prepare and submit an extended abstract in PDF format. Poster submissions must include the title and an extended abstract of 750-1000 words plus selected references. The abstract should summarize the research, including the conceptual framework, description of the method, data, results, and conclusions. Authors also have the option of including one table summarizing results and/or one figure (these also do not count against the word limit).

In addition to the manuscript, please prepare brief descriptions clearly stating your (1) Research Question, (2) Method and Data used (not applicable for non-empirical papers), (3) Key Contributions, and (4) Summary of Findings.

To assure an anonymous review, authors must avoid revealing their identities in the body or reference section of the paper. Authors should do the following:

• Do not include a front page with author-identifying information.

At the time of submission via Ex Ordo, the submitter will be asked to provide contact information for all authors including name, affiliation and email.

Confirmation that your abstract was submitted successfully will be sent via email to the submitter.

Accepted poster authors must agree to prepare a poster for display during the session and be available to discuss your research and answer questions at the invited poster session.

Submission Template – Special Session

Anyone may organize and propose a special session, although those who are unfamiliar with AMA conference special sessions are encouraged to discuss their ideas with the conference co-chairs or track chairs for developmental feedback before submitting a proposal. Special sessions provide a good vehicle to acquaint marketing academics with new perspectives, theories, and provocative ideas, to bring diverse participants together around a common theme, or to integrate academically-minded practitioners into the conference. Sessions involving participants from multiple countries, focusing on theory development or cutting-edge research directions, and offering insights regarding academic-business partnerships for teaching or research are particularly encouraged.

Special sessions should feature three or four presentations on a related theme. Another possibility is an interactive panel discussion among 4-6 panelists and a moderator. Other creative special session formats are encouraged, particularly those that generate attendee interaction.

All special session proposal submissions must be directed to only one topic. Proposals for special sessions should describe the topic and its importance to marketing, summarize the issues to be covered, and identify all individuals (with their qualifications) who will formally participate. Special session proposals should provide specificity regarding the purpose, format, participants and roles in the session.

Selection criteria include the general quality of the proposal, the level of interest the session is likely to generate at the conference, and the session’s relevance to the conference theme.

By submitting a special session proposal, the organizer and listed participants affirm that, if accepted, all will register for and appear at the Conference as described in the proposal. 

Format and Submission Process for Special Sessions:

Prepare and submit an extended abstract in PDF format. Special session proposals must include the title of the session and an extended abstract of 4,100 words maximum. The proposal should describe the objective of the session, its structure and general orientation, likely audience, key issues, and topics to be covered, as well as a description of why the session is likely to make an important contribution to the discipline. Also, include a brief description of each paper in the session.

The text of the special session proposal must not exceed 4,100 words and should be submitted in the double-spaced format, prepared in 12-point font. Please prepare a separate description not exceeding 100 words. This should not be included in the proposal itself but will be pasted in the appropriate space during the submission process via Ex Ordo

At the time of submission via the online system, the submitter will be asked to provide contact information for all presenters including name, affiliation, and email as it should appear in the final program materials.

Due to the unique nature of special sessions, presenter names and information should be included in the proposal and will be noted as a part of the review process.

Confirmation that your proposal was submitted successfully will be sent via email to the submitter. All special session moderators and participants are expected to register for the conference.

Submission Template – Work-in-Progress Sessions

The 2027 conference introduces Works-in-Progress (WIP) sessions, a format designed around giving and getting feedback. Competitive papers present advanced research at the cutting edge of the field, and posters offer an informal way to share projects with interested attendees. WIP sessions give presenters a room, an audience, and a mentor, and ask them to set the agenda: rather than reporting results, presenters describe where their project stands and pose specific questions they want help answering. They are well suited to ideas still taking shape, projects that have hit an obstacle, and research whose authors want the field’s input on where to take it next.

WIP sessions will run alongside competitive paper sessions within each conference track and are open to all attendees. Each one-hour session will feature three to four presenters, with about 20 minutes per presentation. Presenters will briefly introduce their project with slides and close by posting two or three specific questions to the room. These questions might concern theory, design, measurement, data access, policy relevance, or how to communicate findings to policymakers and the public. The remaining time is devoted to discussion. Each session will be chaired by an established scholar serving as a conference mentor. Where possible, policymakers and agency, government, and NGO staff will also join sessions in their areas of expertise.

In keeping with this year’s theme of connecting research with policy, WIP sessions aim to bring emerging and established researchers, and the policy community, into direct conversation early in a project’s life. That is when such input can most shape the research. The sessions are also an invitation to attendees to discover new research directions, offer their expertise, and find potential collaborators.

Who should submit? WIP sessions are open to everyone. Priority will be given to doctoral students and early-career researchers, but we welcome submissions from any scholar who would value the community’s insight on a project.

What to submit? Because work suitable for these sessions may not exist yet in developed form by the submission deadline, WIP submissions consist of a statement of intent of no more than 500 words. It should include the:
● Intended conference track
● Research question or problem area
● Project’s current stage
● Kinds of feedback the author hopes to receive

Details may be provisional, but submissions should describe a substantive topic that allows us to organize sessions and match mentors. Submissions will be evaluated on the promise and policy relevance of the project, and the clarity of the feedback sought, not on completeness.

Before the conference: Accepted WIP session presenters must submit an extended abstract or draft slides by the final submission due date (July 1, 2026). These will be shared with the session’s mentor so they can prepare. Slots for which materials have not been received by this date will be reassigned.

Submission limits: Each person may present no more than one WIP project. WIP presenters may also present a competitive paper and/or poster.

Competitive paper submitters: Authors submitting competitive papers may indicate on the
submission form whether they would welcome a WIP slot if their paper is not accepted for a
competitive session. The program committee may also offer WIP slots to submissions it judges would benefit most from the developmental feedback. WIP submissions may also indicate on the submission form whether they would be open to a poster presentation if not accepted for the WIP session.

Volunteer as a mentor: We invite established scholars to serve as WIP session mentors. Mentors chair one session, review the presenters’ materials in advance, and help ensure every presenter leaves with useful feedback. Mentors are also encouraged to connect presenters with others in the field throughout the conference. If you are willing to serve, please either email the conference organizers [R. Bret Leary: rleary@unr.edu; Matthew D. Meng: matthew.meng@usu.edu; Emily Tanner: Emily.Tanner@mail.wvu.edu] or indicate so when you register for the conference.