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2026 Agency Benchmarks: See How Your Agency Stacks Up

2026 Agency Benchmarks: See How Your Agency Stacks Up

See how agencies like yours are handling AI search, tighter budgets and harder attribution.

If this year has felt harder, you’re not imagining it. AI Overviews are cutting into search traffic, clients want proof that marketing drives revenue, and new business is as hard to win as ever. The 2026 Marketing Agency Benchmarks Report shows how agencies like yours are responding, and what the ones pulling ahead are doing differently. See which services clients are asking for now, where AI is actually saving agencies time, how SEO playbooks are being rebuilt for AI search, what keeps clients from leaving, and what wins the pitch. Then benchmark your own margins, retention and reporting, and find the moves worth making next year.

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