Digital marketing strategies can shift overnight. New platforms, evolving customer behaviors, and rapid advances in AI continue to reshape how organizations connect with their audiences. For marketers, staying effective increasingly requires current, applied skills that connect strategy, analytics and execution.
The Digital Marketing Accelerator is a new intensive weekend program created for marketers who want to stay current in this constantly changing environment — without stepping away from their day-to-day responsibilities.
On the program page, an on-demand information session features Mark Krolick, Academic Director and Adjunct Professor of Executive Education, who introduces the program’s structure, audience, and learning focus. The session offers a practical overview of what participants will explore during the two-day, in-person experience.
The program integrates marketing, analytics and finance to strengthen digital decision-making. Participants examine how to translate business goals into actionable digital strategies, apply AI to enhance content and engagement, and evaluate performance using bidding methods and ROI frameworks. Sessions emphasize practical application, supported by interactive discussions and real-world examples.
A distinguishing feature of the program is its emphasis on cross-functional communication. Participants explore how to discuss digital priorities with finance leaders, senior executives and boards — an increasingly critical capability as digital investment continues to grow.
The weekend also includes a CFO panel discussion focused on how financial leaders evaluate digital marketing investments, offering perspective on measurement, accountability and decision-making at the enterprise level.
The Digital Marketing Accelerator is well-suited for practicing digital marketers, brand marketers transitioning into digital roles, and mid-to-senior-level professionals seeking a structured, current approach to digital strategy and measurement.
“Digital marketing today requires marketers to think strategically, analytically, and cross-functionally—all at once.”
— Mark Krolick, Academic Director