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Personal Branding 101: How to Manage Your Personal Brand

Personal Branding 101: How to Manage Your Personal Brand

Build a standout personal brand with our research-backed tips. Elevate your brand and career with Edgewood College’s graduate business program offerings.

In the bustling marketplace of today’s digital world, where every scroll and click shapes our perception, you may find yourself standing amidst a sea of faces, each vying for attention and recognition. How do you set yourself apart? The answer: by managing your personal brand.  


It’s the story you tell the world about who you are, what you stand for, and why you matter. As a marketing professional, you understand the power of storytelling, and your personal brand is your most compelling narrative yet. Therefore, let’s explore research-backed tips to building a personal brand that captivates and resonates.  

  1. Define Your Brand: Take some time to define who you are professionally and emphasize what sets you apart. We all have a personal brand, whether we want one or not! Your personal brand is how others perceive you, so make sure you have a clear understanding of how you want to be seen. 
  2. Be Authentic: Researcher, Afef Sahli emphasizes the power authenticity holds in winning over stakeholders. Don’t be afraid to show your true self – people resonate with sincerity and honesty. We’re all humans at the end of the day and the importance of human connection cannot be overstated.  
  3. Stand Out: Business co-founder, Lynn Manternach’s advice is clear: don’t be boring! Find ways to differentiate yourself from the crowd. Highlight your unique skills, experiences, and personality traits. Successful marketers focus on their product’s value propositions. In personal branding, you are the product – showcase your value!  
  4. Stay Relevant: Top business thinker, Dorie Clark, and international expert in business psychology, Tomas Chamorro-Premuzic, stress the importance of continuous evolution. Keep your personal brand fresh by staying up to date with industry trends and adapting to changes. Audit your personal brand once a year.  
  5. Communicate Consistently: Whether it’s through your LinkedIn profile, networking events, or presentations, ensure that your personal brand message is consistent across all platforms. This builds credibility, reinforces your brand identity, and builds audience trust. 
  6. Show, Don’t Just Tell: Just like in marketing, thought leaders, Jill Avery and Rachel Greenwald suggest proving your worth through action. Showcase your skills and expertise through tangible achievements and contributions. 

Incorporating these techniques into your personal branding strategy can help you effectively leverage your brand and stand out in your professional endeavors. 

Ready to take your skills to the next level? Add advanced graduate education to your personal brand and turn your expertise into mastery with Edgewood College’s fully online advanced degree program offerings in business. Whether your goals include incorporating cutting-edge leadership strategies into your workplace or sharpening your executive presence, our comprehensive offerings empower you to excel in today’s competitive landscape.  

If the personal brand management insights shared today specifically struck a chord with you, our newly launched MA Business Communication and Leadership degree program is tailor-made for marketing professionals like you.  Take the next step in your professional journey and embark on a transformative learning experience with Edgewood College.