A game-changing playbook for the way marketers work.

Successful marketers are outcomes-oriented and efficient. They understand the vital role marketing work plays in key business goals like increasing revenue and customer retention. They manage it strategically throughout the entire marketing work lifecycle, from intake to optimization.

But being an effective marketer today is harder than ever. Marketers are up against a rising demand for highly personalized digital campaigns and content. They need to:

• Make quick, data-driven decisions about their audiences.
• Collaborate with colleagues—seamlessly and virtually.
• Deliver higher quality work with fewer resources—at speed and scale.

Download this guide to learn how to use the combined power of Workfront and other Adobe applications in one cloud platform to automate workflows and processes, operate more efficiently, and accurately measure the value, outcomes, and impact of marketing’s work.