Skip to Content Skip to Footer

2021 S. Tamer Cavusgil Award

David A. Griffith, Tereza Dean, and Jessica J. Hoppner have been selected as the recipients of the annual S. Tamer Cavusgil Award for their article, “Choices and Consequences: Recommendations for an Improved Understanding of Cultural Distance in International Marketing Research,” which appeared in the September 2021 issue (Vol. 29, No. 3) of Journal of International Marketing.

The award honors a Journal of International Marketing article from the most recent calendar year (2021) that has made the most significant contribution to the advancement of the practice of international marketing management. The committee overseeing the selection process comprised Brittney Bauer (Loyola University New Orleans), Oscar Martín Martín (Public University of Navarra), and Scott D. Swain (Clemson University). The committee stated,


“The article presents an outstanding review of the literature on how the conceptualization and operationalization of cultural distance influence our understanding of its role in international marketing phenomena. It is an excellent illustration of the effects that cultural distance choices could have and provides insightful recommendations for using cultural distance in future international marketing studies.”

About the Journal of International Marketing

Journal of International Marketing is dedicated to advancing international marketing practice, research and theory. This journal’s prime objective is to bridge the gap between theory and practice in international marketing for business scholars and practitioners.

About the American Marketing Association

As the largest chapter-based marketing association in the world, the American Marketing Association (AMA) is trusted by marketing and sales professionals to help them discover what’s coming next in the industry. The AMA has a community of local chapters in more than 70 cities and 350 college campuses throughout North America, as well as an academic membership that spans the globe. The AMA is home to award-winning content, PCM® professional certification, premier academic journals, and industry-leading training events and conferences.