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2 New Members Join the AMA Academic Council

2 New Members Join the AMA Academic Council

Monica Gerhardt

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Nailya Ordabayeva and Kay Peters will begin their three-year term on the AMA Academic Council in July 2022. Meet the new members below, and learn about the entire council here, https://www.ama.org/academic-council/.

Dr. Nailya Ordabayeva

Associate Professor of Marketing and Hillenbrand Family Faculty Fellow at the Carroll School of Management, Boston College

Nailya Ordabayeva, Boston College

Nailya Ordabayeva is Associate Professor of Marketing and Hillenbrand Family Faculty Fellow at the Carroll School of Management, Boston College. Before joining Boston College, Nailya was a faculty member at Erasmus University in the Netherlands, and she received her doctorate degree in Management at INSEAD in France. Nailya’s research examines the role of social and market hierarchies in consumer behavior, with a focus on the effects of social hierarchies, inequality, status, and sensory perceptions on purchase decisions. Her work has appeared in premier marketing and psychology journals such as the Journal of Marketing, the Journal of Consumer Research, and the Journal of Experimental Psychology: General, and her scholarly contributions have been recognized by multiple awards such as the Society for Consumer Psychology Early Career Contribution Award and the Journal of Consumer Research Best Article Award. Nailya contributes to the marketing community as an Associate Editor at the Journal of Marketing Research, the Journal of Consumer Research, and the Journal of Consumer Psychology, an Editorial Review Board member at the Journal of Marketing and the International Journal of Research in Marketing, and an At-Large Director at the Association for Consumer Research. Nailya strongly supports the AMA’s mission to guide and advance the marketing academy and practice, and she strongly values initiatives that seek to promote the impact, diversity, equity, and inclusivity of the field. Nailya is committed to representing and championing the AMA’s academic membership on the Academic Council and advancing the AMA’s mission and goals.


Dr. Kay Peters

DHL-endowed Chair of Dialog Marketing and Professor of Marketing at Hamburg University and Visiting Professor at the University of California Davis

Kay Peters, University of Hamburg & University of California Davis

Kay Peters is the DHL-endowed Chair of Dialog Marketing and Professor of Marketing at Hamburg University. He is a Visiting Professor at the University of California Davis since 2010. His work appeared in JMR and IJRM among other scholarly outlets, some of them were featured as lead articles or recognized with a best paper award (JIM 2010). He serves on various editorial boards of our premier journals, as Area Editor at IJRM, and currently as a Special Issue Co-Editor at the Journal of International Marketing. He organized the 2019 EMAC conference and the 2016 Marketing Dynamics Conference (MDC). He serves on MDCs Advisory Board since 2016. Kay Peters is intensively engaged with the AMA Winter and Summer conferences, organizing special sessions, serving as track chair, reviewer, and presenter. He is especially engaged with the Relationship Marketing and Global Marketing SIGs. He serves on the RM SIG Board expanding the international membership of AMA and the RM SIG. He collected scientific grants of more than 2.5m Euros from firms and the German national science foundation. He is the co-founder of several companies.

Monica Gerhardt is Director of the Academic Communities and Journals at AMA where she delivers community-driven events, supports volunteer leaders and Special Interest Groups, and continues to foster a “sense of home” for fellowship and camaraderie among marketing academics.