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2021 Senior Leader Experience at the Symposium for the Marketing of Higher Education (Invite Only)

An Invite-Only Event for Senior Higher Education Marketers

November 7, 2021 | Denver, CO

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system.

Request Invitation

This limited space event is reserved for people who hold the most senior institution-level marketing role on their campus. If this describes you, click below to request an invitation.

Symposium Registration Required

There is no additional cost for attending the Senior Leader Experience, but you will need to register for the 2021 AMA Symposium for the Marketing of Higher Education.

Save Your Seat

Once you’ve registered for the 2021 AMA Symposium for the Marketing of Higher Education in-person event, click below to reserve your spot for the Senior Leader Experience.

What You’ll Get

  • Curated content from top practitioners in the field
  • Dedicated discussion time with other true senior-level executives including exclusive networking events to meet each other and share advice
  • Access to steering committee members who want your input on how to shape future training events


If you have questions or need assistance, please contact the AMA Support Center team at or (800) 262-1150.

Agenda Overview

11:30 – Lunch

1:00-1:30 – Getting Started and Introductions

1:30-2:45 “Reflect, Reset, Rebound – Leadership Workshop” Presented by Sara Wachter-Boettcher

2:45 -3:00 Break

3:00- 3:30 Kickstarts (30 minute roundtables)

-Social Justice and DEI

-Post-Pandemic Change Management – Moving Forward

-Managing Through Resource Constraints and Turnover – How Are You Prioritizing and Managing Up, Down, and Around?

3:30-4:30 Keynote: The Future CMO

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