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2021 Senior Leader Experience at the Symposium for the Marketing of Higher Education (Invite Only)

2021 Senior Leader Experience 2

An Invite-Only Event for Senior Higher Education Marketers

November 7, 2021 | Denver, CO

The Senior Leader Experience at the AMA Symposium for the Marketing of Higher Education is an intentionally programmed time where top campus marketers can share challenges, exchange ideas and make connections to build a lasting support system. Titles might include Assistant Vice President, CMO and more. (This is not an all-encompassing list of titles – feel free to contact us below if you feel you qualify!)

Request Invitation

This limited space event is reserved for people who hold the most senior institution-level marketing role on their campus. If this describes you, click below to request an invitation.

Symposium Registration Required

There is no additional cost for attending the Senior Leader Experience, but you will need to register for the 2021 AMA Symposium for the Marketing of Higher Education.

What You’ll Get

  • Curated content from top practitioners in the field
  • Dedicated discussion time with other true senior-level executives including exclusive networking events to meet each other and share advice
  • Access to steering committee members who want your input on how to shape future training events


If you have questions or need assistance, please contact the AMA Support Center team at or (800) 262-1150.

Agenda Overview

11:30 – Lunch

1:00-1:30 – Getting Started and Introductions

1:30-2:45 “Reflect, Reset, Rebound – Leadership Workshop” Presented by Sara Wachter-Boettcher

2:45 -3:00 Break

3:00- 3:30 Kickstarts (30 minute roundtables)

-Social Justice and DEI

-Post-Pandemic Change Management – Moving Forward

-Managing Through Resource Constraints and Turnover – How Are You Prioritizing and Managing Up, Down, and Around?

3:30-4:30 Keynote: The Future CMO

The role of the CMO continues its rapid evolution as the higher education landscape continues to shift. More than ever, the CMO is tasked with achieving measurable brand performance, advancing institutional priorities, and meeting strategic goals and often sits at the intersection of data and technology — responsible for championing digital proficiency on their campus.

In this session, Jason will share trends and insight into the shifting landscape in higher ed and re-imagine the CMO’s role in leading Marketing Communications teams into the future. Previewing findings from our latest CMO Study, Jason will discuss the state of higher ed budgets & staffing, organizational structure, and digital acumen in defining how CMOs can build the performance-driven brands of the future.

Jason Simon, SimpsonScarborough

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