As a marketer, you always want to generate more and better leads. But it can be a struggle to optimize your campaigns if you can’t see what happens after Sales starts working your leads.
The solution? You need to create an end-to-end, holistic view of your combined sales and marketing funnels. One that lets you see essential KPIs at each stage, in as close to real-time as possible. It’s one of the best tools for unlocking the visibility you need to make better decisions about marketing strategy.
In “X-Ray Vision for Lead Gen Marketers,” the latest guide from Alight Analytics, you’ll learn the essentials for creating a holistic funnel, including:
- Identifying the most important, most relevant KPIs for measuring funnel performance
- Collecting and integrating the data necessary to support those KPIs
- Leveraging your holistic pipeline for impactful analysis and performance forecasts