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How to Fix Your Lead Gen Funnel with Analytics

How to Fix Your Lead Gen Funnel with Analytics

Alight Analytics

As a marketer, you always want to generate more and better leads. But it can be a struggle to optimize your campaigns if you can’t see what happens after Sales starts working your leads.

The solution? You need to create an end-to-end, holistic view of your combined sales and marketing funnels. One that lets you see essential KPIs at each stage, in as close to real-time as possible. It’s one of the best tools for unlocking the visibility you need to make better decisions about marketing strategy. 


In “X-Ray Vision for Lead Gen Marketers,” the latest guide from Alight Analytics, you’ll learn the essentials for creating a holistic funnel, including: 

  • Identifying the most important, most relevant KPIs for measuring funnel performance 
  • Collecting and integrating the data necessary to support those KPIs 
  • Leveraging your holistic pipeline for impactful analysis and performance forecasts

Download this eBook today!