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Call for Papers | Journal of Public Policy & Marketing:  Marketing-Based Initiatives to Prevent Radicalization

Call for Papers | Journal of Public Policy & Marketing: Marketing-Based Initiatives to Prevent Radicalization

Yany Grégoire and Marie-Louise Radanielina-Hita

Manuscripts are being solicited for an upcoming special issue of the Journal of Public Policy & Marketing (JPP&M) dedicated to marketing-based initiatives to counter radicalization. Broadly speaking, “radicalization” is defined as a process that entails socialization into an extremist belief system that sets the stage for intolerance or even violence toward individuals with a different worldview (Borum 2011; Braddock 2015; Trip et al. 2019). This special issue is interested in empirical research examining any phenomenon that fits this broad definition, such as jihadi radicalization, radical groups that promote hate and/or violence (e.g., white supremacy movements), conspiracy theories, fake news, and racism toward minorities, to name a few. For instance, research that documents the current global movement against racism toward Black communities could be a good fit with this special issue. Given the growing threat of homegrown terrorism and its ripple effects on socioeconomic and political life, this special issue also welcomes any research that may contribute to our understanding of this phenomenon and ways to counter it more effectively Importantly, we solicit manuscripts that use a clear marketing lens to understand a precise radicalization issue. In line with the focus of JPP&M, the implications for public policy must be clear, important, and salient throughout the manuscript.

Consistent with the editorial orientation of JPP&M (Martin and Scott 2020), we are looking for manuscripts tackling large issues that could “make a difference” in helping policy makers in their prevention efforts. Although there is research studying radicalization in other disciplines (e.g., sociology, political science, psychology), we noticed that marketing has been mainly absent from these discussions.This situation is unfortunate because marketing has much to offer to help understand and prevent radicalization. In line with JPP&M’s vision (Martin and Scott 2020), the general purpose of this special issue is to invite marketing scholars to join this discussion and to show policy makers the vital role that marketing could play in preventing radicalization and reducing its related outcomes (such as hate, intolerance, racism, oppression, and injustice). Specifically, we believe that marketing could provide unique insights (1) to better understand the online process leading to radicalization and (2) to design effective marketing-based tools to prevent radicalization. Read more about potential avenues for these topics below.


Submission Requirements and Information

We encourage all authors interested in this special issue to submit their work at one of the two special sessions that we plan to organize at the 2021 AMA Winter Academic Conference and 2021 AMA Marketing and Public Policy Conference.

The special issue is intended to be eclectic, without political agenda. Therefore, we welcome topics ranging broadly across social and political spectra, such as Islamaphobia, racism, political extremism, or any other phenomenon involving racialization. Scholarly work on radicalization, disinformation, and online hate speech provides opportunities for interdisciplinary collaboration, so we welcome research in public policy, consumer sciences, education, marketing, social work, sociology, anthropology, psychology, political science, and communications (Martin and Scott 2020). We are also open to all types of qualitative or quantitative methods, as long as they are applied by following the best practices of their field. This special issue is consistent with the editorial orientation of JPP&M (Martin and Scott 2020), as it looks at broad, generalist topics that could make a difference in helping policy makers. Since its foundation, JPP&M has made a point to publish high-quality papers at “the intersection of marketing, public policy, and the public interest” (Martin and Scott 2020), thus providing important knowledge to all stakeholders, with special attention given to policy makers.

Inquiries can be directed to the special issue coeditors: Yany Grégoire ( and Marie-Louise Radanielina-Hita (

Manuscripts should follow JPP&M‘s formatting guidelines, and all manuscripts should be submitted through the JPP&M‘s online submission system.

Given the expanded scope, the deadline for submitting papers to our special issue has been extended to April 15, 2021.


Alkayyali, Ranam (2019), “Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France,” in Race in the Marketplace. Cham, Switzerland: Palgrave Macmillan, 89–105.

Anderson, Laurel and Amy L. Ostrom (2015), “Transformative Service Research: Advancing Our Knowledge About Service and Well-Being,” Journal of Service Research, 18 (3), 243–49.

Borum, Randy (2011), “Radicalization into Violent Extremism I: A Review of Social Science Theories,” Journal of Strategic Security, 4 (4), 7–36.

Braddock, Kurt (2015), “The Utility of Narratives for Promoting Radicalization: The Case of the Animal Liberation Front,” Dynamics of Asymmetric Conflict, 8 (1), 38–59.

Fisher, Ali and Nico Prucha (2019), “A Milestone for ‘Islamic State’ Propaganda: The Changing of the Swords,” in World Wide Warriors: How Jihadis Operate Online, Rudiger Lohlker, ed. Vienna: Vienna University Press, 71–156.

Grégoire, Yany, Daniel Laufer, and Thomas M. Tripp (2010), “A Comprehensive Model of Customer Direct and Indirect Revenge: Understanding the Effects of Perceived Greed and Customer Power,” Journal of the Academy of Marketing Science, 38 (6), 738–58.

Joireman, Jeff, Yany Grégoire, and Thomas M. Tripp (2016), “Customer Forgiveness Following Service Failures,” Current Opinion in Psychology, 10, 76–82.

Lohlker, Rudiger (2019), “Collective Organizers: Lone Wolves, Remote Control and Virtual Guidance,” in World Wide Warriors: How Jihadis Operate Online, Rudiger Lohlker, ed. Vienna: Vienna University Press, 9–41.

Martin, Kelly D. and Maura L. Scott (2020), “Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity,” Journal of Public Policy & Marketing, (published online May 14), DOI:10.1177/0743915620928090.

Pinkleton, Bruce E., Erica Weintraub Austin, Marilyn Cohen, Yi-Chun “Yvonne” Chen, and Erin Fitzgerald (2008), “Effects of a Peer-Led Media Literacy Curriculum on Adolescents’ Knowledge and Attitudes Toward Sexual Behavior and Media Portrayals of Sex,” Health Communication, 23 (5), 462–72

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Radanielina Hita, Marie Louise, Ioannis Kareklas, and Bruce Pinkleton (2017), “Parental Mediation in the Digital Era: Increasing Children’s Critical Thinking May Help Decrease Positive Attitudes Toward Alcohol,” Journal of Health Communication, 23 (1), 98–108.

Schwarz, Karolin and Josef Holnburger (2019), “Disinformation: What Role Does Disinformation Play for Hate Speech and Extremism on the Internet and What Measures Have Social Media Companies Taken to Combat It?” in Hate Speech and Radicalisation Online: The OCCI Project, Johannes Baldauf, Julia Ebner, and Jakob Guhl. London: ISD, 35–43,

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Stein, Rachel M. (2019), Vengeful Citizens, Violent States: A Theory of War and Revenge. Cambridge, UK: Cambridge University Press.

Trip, Simona, Carmen Hortensia Bora, Mihai Marian, Angelica Halmajan, and Marius Ioan Drugas (2019), “Psychological Mechanisms Involved in Radicalization and Extremism. A Rational Emotive Behavioral Conceptualization,” Frontiers in Psychology, 10, 437.

Winter, Charlie (2015), The Virtual Caliphate: Understanding Islamic State’s Propaganda Strategy. London: Quilliam.