Manuscripts are being solicited for an upcoming special issue of the Journal of Public Policy & Marketing (JPP&M) dedicated to marketing-based initiatives to counter radicalization. Broadly speaking, “radicalization” is defined as a process that entails socialization into an extremist belief system that sets the stage for intolerance or even violence toward individuals with a different worldview (Borum 2011; Braddock 2015; Trip et al. 2019). This special issue is interested in empirical research examining any phenomenon that fits this broad definition, such as jihadi radicalization, radical groups that promote hate and/or violence (e.g., white supremacy movements), conspiracy theories, fake news, and racism toward minorities, to name a few. For instance, research that documents the current global movement against racism toward black communities could be a good fit with this special issue. Importantly, we solicit manuscripts that use a clear marketing lens to understand a precise radicalization issue. In line with the focus of JPP&M, the implications for public policy must be clear, important, and salient throughout the manuscript.
Consistent with the editorial orientation of JPP&M (Martin and Scott 2020), we are looking for manuscripts tackling large issues that could “make a difference” in helping policy makers in their prevention efforts. Although there is research studying radicalization in other disciplines (e.g., sociology, political science, psychology), we noticed that marketing has been mainly absent from these discussions.This situation is unfortunate because marketing has much to offer to help understand and prevent radicalization. In line with JPP&M’s vision (Martin and Scott 2020), the general purpose of this special issue is to invite marketing scholars to join this discussion and to show policy makers the vital role that marketing could play in preventing radicalization and reducing its related outcomes (such as hate, intolerance, racism, oppression, and injustice). Specifically, we believe that marketing could provide unique insights (1) to better understand the online process leading to radicalization and (2) to design effective marketing-based tools to prevent radicalization. Read more about potential avenues for these topics below.
Submission Requirements and Information
We encourage all authors interested in this special issue to submit their work at one of the two special sessions that we plan to organize at the 2021 AMA Winter Academic Conference and 2021 AMA Marketing and Public Policy Conference.
The special issue is intended to be eclectic, without political agenda. Therefore, we welcome topics ranging broadly across social and political spectra, such as Islamaphobia, racism, political extremism, or any other phenomenon involving racialization. Scholarly work on radicalization, disinformation, and online hate speech provides opportunities for interdisciplinary collaboration, so we welcome research in public policy, consumer sciences, education, marketing, social work, sociology, anthropology, psychology, political science, and communications (Martin and Scott 2020). We are also open to all types of qualitative or quantitative methods, as long as they are applied by following the best practices of their field. This special issue is consistent with the editorial orientation of JPP&M (Martin and Scott 2020), as it looks at broad, generalist topics that could make a difference in helping policy makers. Since its foundation, JPP&M has made a point to publish high-quality papers at “the intersection of marketing, public policy, and the public interest” (Martin and Scott 2020), thus providing important knowledge to all stakeholders, with special attention given to policy makers.
Manuscripts to be considered for this special issue should be submitted from February 1 to March 31, 2021.
Alkayyali, Ranam (2019), “Shopping While Veiled: An Exploration of the Experiences of Veiled Muslim Consumers in France,” in Race in the Marketplace. Cham, Switzerland: Palgrave Macmillan, 89–105.
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Borum, Randy (2011), “Radicalization into Violent Extremism I: A Review of Social Science Theories,” Journal of Strategic Security, 4 (4), 7–36.
Braddock, Kurt (2015), “The Utility of Narratives for Promoting Radicalization: The Case of the Animal Liberation Front,” Dynamics of Asymmetric Conflict, 8 (1), 38–59.
Fisher, Ali and Nico Prucha (2019), “A Milestone for ‘Islamic State’ Propaganda: The Changing of the Swords,” in World Wide Warriors: How Jihadis Operate Online, Rudiger Lohlker, ed. Vienna: Vienna University Press, 71–156.
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Martin, Kelly D. and Maura L. Scott (2020), “Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity,” Journal of Public Policy & Marketing, (published online May 14), DOI:10.1177/0743915620928090.
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Trip, Simona, Carmen Hortensia Bora, Mihai Marian, Angelica Halmajan, and Marius Ioan Drugas (2019), “Psychological Mechanisms Involved in Radicalization and Extremism. A Rational Emotive Behavioral Conceptualization,” Frontiers in Psychology, 10, 437.
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