Eight hundred marketing scholars are gathering at the AMA Winter Academic Conference in San Diego on February 14, 2020: Valentine’s Day. So to celebrate the holiday, we’ve pulled together a quick list of journal articles featuring love in the title. Happy reading.
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton, “Does ‘Liking’ Lead to Loving? The Impact of Joining a Brand’s Social Network on Marketing Outcomes.” Journal of Marketing Research, 54 (1) (February 2017), 144–55.
Cavanaugh, Lisa A., James R. Bettman, and Mary Frances Luce, “Feeling Love and Doing More for Distant Others: Specific Positive Emotions Differentially Affect Prosocial Consumption,” Journal of Marketing Research, 52 (5) (October 2015), 657–73.
Fuchs, Christoph, Martin Schreier, and Stijn M.J. Van Osselaer, “The Handmade Effect: What’s Love Got to Do with It?” Journal of Marketing, 79 (2) (March 2015), 98–110.
Brough, Aaron R., and Mathew S. Isaac, “Finding a Home for Products We Love: How Buyer Usage Intent Affects the Pricing of Used Goods,” Journal of Marketing, 76 (4) (July 2012), 78–91.
Batra, Rajeev, Aaron Ahuvia, and Richard P. Bagozzi, “Brand Love,” Journal of Marketing, 76 (2) (March 2012), 1–16.
Griskevicius, Vladas, Noah J. Goldstein, Chad R. Mortensen, Jill M. Sundie, Robert B. Cialdini, and Douglas T. Kenrick, “Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion,” Journal of Marketing Research, 46 (3) (June 2009), 384–95.
Yeung, Catherine W.M., and Robert S. Wyer, “Does Loving a Brand Mean Loving Its Products? The Role of Brand-Elicited Affect in Brand Extension Evaluations,” Journal of Marketing Research, 42 (4) (November 2005), 495–506.