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Best Practices for Using Second- and Third-Party Data

Adobe

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.

  • Define your team’s goals for customer data.
  • Take inventory of your first-party data.
  • Explore use cases for second- and third-party data.
  • Finding the best data providers.
  • Combine your first, second, and third-party data.
  • Case Study: MGM drives programmatic campaign results with third-party data.

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