Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals.
- Define your team’s goals for customer data.
- Take inventory of your first-party data.
- Explore use cases for second- and third-party data.
- Finding the best data providers.
- Combine your first, second, and third-party data.
- Case Study: MGM drives programmatic campaign results with third-party data.
