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True Cost of Content Chaos: Why Your Content is Failing and What That Means for Your Business

Alex Geer

To improve customer experiences, big companies spend millions developing, translating, distributing, and promoting content. But most never see a return on their investment. Why? Because the content clogs up processes, wastes money, and confuses customers. See how to avoid these pitfalls and get your plan back on track

  • Why content chaos is increasing in large enterprises
  • The cost it’s likely having on your organization
  • An emerging technique to avoid it called Active Content Governance

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