It may take multiple touches, through a variety of channels, to get to “yes.” No matter how good your creative is, if your response times or materials fall short at any step along the way, you could lose the sale.
The bottom line is this: you simply can’t afford marketing production and fulfillment operations that fall down at the moment of truth.
If any of the budget-draining fulfillment fails discussed in this eBook sound familiar to you, maybe it’s time to reassess how your company’s materials get to market. You can do this analysis on your own or lean on a marketing fulfillment expert for help with the process.
Either way, you need to get the back end of your marketing program aligned with the front end to ensure an outstanding experience for your customers and help your business grow.