How Colleges and Universities are Approaching Digital Engagement Today: Digital media has completely changed consumer expectations. Today’s consumers value their experience with brands as much or more than the quality of products, shifting marketing’s role from right product, right time, right person to creating seamless interactions across every touchpoint of their brand. For higher education institutions, this means communicating with current and prospective students, alumni and donors at a much more catered and coordinated level in order to stay ahead in an increasingly competitive market.
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