Best Practices in Managing, Customizing and Distributing Marketing Collateral
Strong marketing programs and the collateral that fuel them are essential to support a successful sales team. Managing, customizing, and distributing these marketing materials takes time and energy. Moreover, there is an expense associated with the related processes. Companies looking to lower related costs and drive revenue can look to marketing asset management tools.
In the world of marketing asset management tools, an asset is any digital document that is used for marketing purposes. Asset management is the process of effectively controlling those assets, creating a single source of truth relative to marketing, and enabling instant access to those assets which may include images, graphics, layouts, PDF files, and video clips. Companies that understand the value of asset management use digital asset management solutions to centralize access for easy editing and sharing with salespeople or customers.
Asset management brings together people, processes, and files to make marketing and sales workflows—including collaboration, content review and approval, brand management, and version control—more streamlined and efficient. Here are a few ways that enterprise-level asset management tools lower costs and drive revenue.