New research in the Journal of Public Policy & Marketing explores diversity seeking, community, and consumption in neighborhoods undergoing urban revitalization. In a study of three Washington, DC, neighborhoods, the authors find that differences in resources, cultural norms, and cultural preferences lead to tensions among some residents and perceived exclusion from consumption opportunities for others. The authors also created an award-winning documentary based on their research.
DogParks & CoffeeShops: Diversity Seeking in Changing Neighborhoods (Trailer) from Sonya Grier on Vimeo.
Follow the Dog Parks and Coffee Shops: Diversity Seeking in Changing Neighborhoods Facebook page for notification of upcoming online screenings.
Sonya A. Grier is Professor of Marketing, Kogod School of Business, American University.
Vanessa G. Perry is Professor of Marketing, Strategic Management and Public Policy, School of Business, George Washington University.