Use this matrix to obtain information about key vendors in the personalization technology space.
- Estimated time required: 1 hour
- Skills required: Microsoft Excel (basic)
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Customer Engagement Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.
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