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Personalization Vendor Evaluation

Use this matrix to compare personalization platforms based on your requirements.

  • Estimated time required: 1 hour
  • Skills required: Microsoft Excel (basic)

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AMA Customer Engagement Playbook

Customer Engagement Playbook

This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.