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Online Communities Technology Overview

Our online communities technology overview highlights the online community technology space at a high level.

Marketers have found global social networks and online communities to be both a benefit and a challenge. This report examines company-owned online communities and how they can be used for crowdsourcing, drive innovation and new product development via ideation, and identify potential advocates.

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AMA Customer Engagement Playbook

Customer Engagement Playbook

This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.

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