Use this to document the risks associated with influencer marketing, assess their impact and probability, and develop risk mitigation plans.
- Estimated time required: 2 hours
- Skills required: Microsoft Excel (basic)
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Influencer Marketing Playbook
This tool can be used alone, but it’s also part of the comprehensive Influencer Marketing Playbook. It provides step-by-step planning guidance while also helping you utilize 15 downloadable tools from the popular AMA Marketer’s Toolkit library.
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