Skip to Content Skip to Footer

Influencer Marketing Playbook

Build a Plan. Measure Impact. Stay Compliant.

The world of influencer marketing can be tough to navigate. That’s why the Influencer Marketing Playbook is built to give you a step-by-step framework and easily editable tools to build a plan that fits into your overall marketing strategy.

Get Full Access to This Playbook With AMA Membership

Includes 15 Tools and Templates

This playbook includes access to customizable tools and templates from our popular AMA Marketer’s Toolkits including:

  • Influencer Marketing Goals & Objectives Template
  • Risk Identification and Mitigation Template
  • Business Case Template
  • Influencer Marketing Service Provider RFP Template
  • Influencer Marketing Platform Comparison Template
  • Campaign Plan and Timeline
  • FTC Disclosure Due Diligence Checklist
  • Creative Brief Template
  • Influencer Marketing Campaign Budget Template
  • Influencer Usage Database
  • Influencer Comparison and Selection Tool
  • Influencer Verification and Fraud-Checklist
  • Influencer Contract Checklist
  • Influencer Marketing Campaign Metrics Dashboard

AMA Marketer’s Toolkits

This playbook is just a piece of our AMA Marketer’s Toolkits. There are 100+ individual tools, templates and dashboards that can be used alone or as part of a larger strategy. They’re easy to use and built to enhance your decision-making skills.

This playbook is powered by Demand Metric.