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Customer Lifetime Value Calculator

Use this tool to determine your company’s customer lifetime value considering the following factors: retention rate, referral rate, interest rate, order quantity, average order size, risk factor, acquisition cost, marketing cost and incentives.

  • Estimated time required: 4 hours
  • Skills required: Data analysis

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AMA Customer Engagement Playbook

Customer Engagement Playbook

This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.