Use this tool to determine your company’s customer lifetime value considering the following factors: retention rate, referral rate, interest rate, order quantity, average order size, risk factor, acquisition cost, marketing cost and incentives.
- Estimated time required: 4 hours
- Skills required: Data analysis
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Customer Engagement Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides step-by-step planning guidance while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.