Use this tool to determine your company’s customer lifetime value considering the following factors: retention rate, referral rate, interest rate, order quantity, average order size, risk factor, acquisition cost, marketing cost and incentives.
- Estimated time required: 4 hours
- Skills required: Data analysis
AMA tools are a member-only benefit. Please log in to access this download.
Not a member? Join today to get this tool, other exclusive content and a new member-only perk each week.
Customer Engagement Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.