Use this tool to determine your company’s customer lifetime value considering the following factors: retention rate, referral rate, interest rate, order quantity, average order size, risk factor, acquisition cost, marketing cost and incentives.
- Estimated time required: 4 hours
- Skills required: Data analysis
Get Full Access to This Resource With AMA Membership

Customer Engagement Playbook
This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides step-by-step planning guidance while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.
This tool is powered by Demand Metric.