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Advocacy and Loyalty Technology Overview

Our advocacy and loyalty technology overview highlights the advocacy and loyalty technology space at a high level.

The goal is to enable modern marketing organizations (MMOs) to make effective investment decisions about the advocacy and loyalty platforms and tools that best fit their broader customer engagement strategy.

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AMA Customer Engagement Playbook

Customer Engagement Playbook

This tool can be used alone, but it’s also part of the comprehensive Customer Engagement Playbook. It provides organizational step-by-step instructions while also helping you utilize more than 20 downloadable tools from the popular AMA Marketer’s Toolkit library.

This tool is powered by Demand Metric.