New in 2023, the AMA Emerging Marketer in Higher Education Awards recognizes exceptional creativity and ingenuity in advancing marketing and communications strategies within the higher education landscape. This prestigious award celebrates individuals, teams, or collaborations that have demonstrated outstanding innovation in traditional and/or digital realms among project-based, campaign-based, or a collection of projects from the last academic year.
Award winners may include partnerships such as agencies and individuals from institutions, acknowledging the diverse roles that can contribute to transformative marketing and communications initiatives.
Nominations are due August 31, 2023.
Eligibility and Award Criteria
Nominees for this award should demonstrate a visionary approach to higher education marketing and communications, incorporating traditional and/or digital methods. Their projects or campaigns should have significantly impacted the target audience’s engagement and response. The ideal candidates will exhibit exceptional creativity, originality, and effectiveness in their strategies, utilizing cutting-edge techniques to reach and connect with stakeholders. These innovations can stem from any role within the higher education community, including presidents, student affairs/service staff, faculty, marketers, or collaborative teams.
Whether through groundbreaking campaigns, technology-driven initiatives, or unique storytelling approaches, nominees must demonstrate a profound understanding of the higher education landscape and its evolving challenges. Their projects or initiatives should have had a measurable impact on enrollment, reputation, engagement, or overall brand perception.
The selection committee will evaluate nominations based on the following criteria:
- Innovation: The degree of originality and creativity demonstrated in the marketing and communications approach.
- Impact: The measurable outcomes and success achieved in reaching the target audience and achieving the institution’s goals.
- Adaptability: The ability to adapt to changing trends, technologies, and audience preferences while staying ahead of the curve in the dynamic higher education landscape.
- Scalability: The potential for the innovation to be replicated or adapted by other institutions, creating a broader impact within the industry.
- Collaboration: The level of collaboration and partnership between individuals within institutions or agencies and individuals from institutions, fostering effective teamwork and maximizing resources.