Sustainable Marketing
The Sustainable Marketing & Innovation SIG is an emerging community of scholars who believe that the business of business is more than business. To this end, we strive to understand how environmental, social, and/or governance initiatives undertaken by companies influence pivotal business and societal outcomes.
The specific research interests of our SIG members span numerous topics, including: demonstrating the business case for sustainability, driving innovation in a circular economy, empowering entrepreneurs at the base of the pyramid with marketing knowledge, understanding drivers of consumer decision making, linking marketing to the United Nations Sustainable Development Goals, and clarifying when and how sustainability can serve as a basis for competitive advantage. Given the strong push to also incorporate sustainability into the curriculum, we also facilitate collaborative exchange of research ideas and teaching resources.
Jagdish N. Sheth | Honorary Chair
Emory University
Neeraj Bharadwaj | Chair
University of Tennessee
Co-Chairs: Awards & Strategic Initiatives
Sundar Bharadwaj
University of Georgia
Anders Gustafsson
Norwegian Business School
Charles Noble
University of Tennessee School—PhD Student
Co-Chairs: Communications
Atul Kulkarni
Southern Connecticut State University
Antje Graul
Utah State
Ludovica Scalco
Norwegian Business School—PhD Student
Co-Chair: Corporate Affairs
Maddy Kulkarni
Pepsico
Co-Chair: Events
Crystal Reeck
Temple University
Co-Chair: Teaching Resources
Xiaohu Wu
Michigan State University—PhD Student
Co-Chair: Treasurer
Dionne Nickerson
Indiana University