Student Resource Center


Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing.  It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty.

Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.  The eligibility requirements illustrate this objective.

Alpha Mu Alpha Membership

Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution.  The appropriate faculty advisor nominates marketing students in the semester of their graduation who meet the academic standards, nominees are then asked to submit the Online Alpha Mu Alpha Form here.


Individuals meeting one of the requirements below are eligible for nomination by their AMA Faculty Advisor (or a tenured Marketing faculty for those Universities without an AMA Chapter) into Alpha Mu Alpha. Acceptance includes membership in the Honorary, a personalized certificate, Alpha Mu Alpha lapel pin, and a navy graduation cord.

  • ​Senior Undergraduate Students - All marketing students holding a minimum overall G.P.A. of 3.25.
  • ​Graduate Students - All students in the top 20% GPA of all students in the Masters program and concentrating in marketing.  A concentration is considered a minimum of two graduate marketing courses beyond the core graduate course in marketing.
  • ​Doctoral Students - All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.
  • ​Marketing Faculty - A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, may be inducted upon the attainment of tenure at that school.  For those faculty/institutions where tenure is not applicable, the individual must have completed six (6) years of such work at the institution.

Please read carefully, as faculty nomination and payment procedures have changed as of July 2017.  All payments are now processed online or you can request a manual process (see details below).


  • ​Faculty or School Administrator must complete the Alpha Mu Alpha Nomination Form and upload the form online (payment will be required to finalize the process)

  • Faculty or School Administrator that provide a copy to the nominating student(s) must instruct them to finalize the process here (attention nominees: full instructions are located on the Nomination Form)

  • Faculty or School Administrators that nominate 3 or more nominees will have ALL alpha Mu Alpha materials (cords, pins and certificates) shipped directly to the Faculty Advisors mailing address on file/noted on the online form

  • Single Alpha Mu Alpha nominations will be sent directly to the nominee's address that is noted on the online form under the "Ship To" section 

  • Alpha Mu Alpha nominations received cannot be processed within the same week materials are needed 


  • $40 Alpha Mu Alpha Normal Processing - per nomination (three to five weeks)

  • Note: Payment could take up to three weeks for processing

  • AMA reserves the right to charge RUSH CHARGES if need date is less than two weeks from date that is being requested


  • $25 Alpha Mu Alpha Rush Processing (one to two weeks) 

  • Alpha Mu Alpha "RUSH SHIPPING" is now available. Additional fees apply depending on shipping method and time delivery - for more information email:


  • Nominations that are processed will receive an on-screen confirmation after submission 

  • Nominees will receive an email from the AMA confirmation the submission form was received 

  • Alpha Mu Alpha Guidelines​ can be adapted if the chapter is wanting to hold a ceremony before commencement (see handbook for more details)

Questions about Alpha Mu Alpha or process? Contact us at:

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