Student Resource Center

Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing.  It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty.

Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.  The eligibility requirements illustrate this objective.


Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution.  The appropriate Alpha Mu Alpha faculty coordinator on campus, nominates marketing students who meet the academic standards approved by the AMA Board of Directors.  The nominees are then asked to submit the Request form and payment to accept Alpha Mu Alpha Honorary recognition.


Individuals meeting one of the requirements below are eligible for nomination by their AMA Faculty Advisor (or a tenured Marketing faculty for those Universities without an AMA Chapter) into Alpha Mu Alpha:

Senior Undergraduate Students:  All marketing students holding a minimum overall G.P.A. of 3.25.

Graduate Students:  All students in the top 20% GPA of all students in the Masters program and concentrating in marketing.  A concentration is considered a minimum of two graduate marketing courses beyond the core graduate course in marketing.

Doctoral Students:  All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.

Marketing Faculty:  A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, may be inducted upon the attainment of tenure at that school.  For those faculty/institutions where tenure is not applicable, the individual must have completed six (6) years of such work at the institution.

Acceptance includes membership in the Honorary, a personalized certificate, Alpha Mu Alpha lapel pin, and a red graduation cord.

We are streamlining the process for Alpha Mu Alpha in fall 2015. See updates below, and Watch for the below Request form (DOC) to move to an online submission shortly. 

Nominations no longer needed via the Faculty Nomination form. Faculty, please notify the student by email of the nomination, include a link to this page, and sign their request form.

Request form and payment is then sent in:
Alpha Mu Alpha Request form (DOC)

The fee for processing and materials is $40. The Alpha Mu Alpha Request Form can be submitted by Email only to  with credit/debit card payment.

Please provide instructions for mailing if different than the student address listed on the form.

Please allow three weeks from time of receipt at AMA for delivery. Rush processing is also available. Please provide date needed by, if you think Rush processing may be needed. AMA reserves the right to charge Rush charges if need date is less than three weeks from date of receipt.

Alpha Mu Alpha Handbook can be adapted if the chapter is wanting to hold a ceremony before commencement.


 AMA Certificate Programs

​As part of its goal to increase the value proposition to student members, AMA has launched a series of Certificate Programs in Career Development, Marketing Research, and Sales. These programs are available for free with your AMA student membership.

AMA Collegiate Certificate Programs


Questions about Alpha Mu Alpha?

312-542-9077 or