Student Resource Center

The faculty nomination and student submission procedures have changed for Alpha Mu Alpha (October 2015). Please read the nomination and Online submission details below.

Since its inception in 1937, the American Marketing Association (AMA) has remained committed to the advancement of excellence in the field of marketing.  It was this commitment which fostered the establishment of Alpha Mu Alpha in spring of 1981. Alpha Mu Alpha, is the national marketing honorary for qualified undergraduate, graduate and doctoral marketing students, and marketing faculty.

Under the auspices of the AMA, a selected advisory committee of marketing educators designed the Alpha Mu Alpha recognition program to acknowledge outstanding scholastic achievement on a highly competitive basis.  The eligibility requirements illustrate this objective.


Membership status in Alpha Mu Alpha is available to individuals who attend a college or university having an established AMA collegiate chapter, and/or who attend a regionally or nationally accredited institution.  The appropriate faculty advisor nominates marketing students in the semester of their graduation who meet the academic standards,  nominees are then asked to submit the Online Alpha Mu Alpha Form.


Individuals meeting one of the requirements below are eligible for nomination by their AMA Faculty Advisor (or a tenured Marketing faculty for those Universities without an AMA Chapter) into Alpha Mu Alpha:

Senior Undergraduate Students:  All marketing students holding a minimum overall G.P.A. of 3.25.

Graduate Students:  All students in the top 20% GPA of all students in the Masters program and concentrating in marketing.  A concentration is considered a minimum of two graduate marketing courses beyond the core graduate course in marketing.

Doctoral Students:  All doctoral students majoring in marketing who have completed their course work and passed their comprehensive examination.

Marketing Faculty:  A member of the instructional, research, or administrative staff of the school, holding full-time appointment in marketing, may be inducted upon the attainment of tenure at that school.  For those faculty/institutions where tenure is not applicable, the individual must have completed six (6) years of such work at the institution.

Acceptance includes membership in the Honorary, a personalized certificate, Alpha Mu Alpha lapel pin, and a red graduation cord.

Please read carefully, as faculty nomination and payment procedures have changed as of October 2015. All payments are now done online at the Online Alpha Mu Alpha form below.

Nominations - Faculty, please complete the Faculty Nomination Form (DOC) or (PDF​) and send it to the nominating students,  informing them of the nomination and the need to complete the Online Alpha Mu Alpha Form.

Payments- Complete the Online Alpha Mu Alpha Form with information for each student, with the mailing address materials should be sent to, and credit card information. The fee for normal processing and materials is $40. Rush processing for materials needed less than two weeks from time of receipt is an additional $25.

Mailing-  Schools with three or more nominations will have Alpha Mu Alpha materials sent directly to the Faculty Advisor's address on file.

Please allow three weeks from time of receipt at AMA for delivery. Rush processing is also available. Please provide date needed by, if Rush processing may be needed. AMA reserves the right to charge Rush charges if need date is less than two weeks from date of receipt.

Alpha Mu Alpha Handbook can be adapted if the chapter is wanting to hold a ceremony before commencement.




Questions about Alpha Mu Alpha?

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