The AMA Gold Report 2017 Top 50 Market Research Firms

Diane Bowers and Michael Brereton
Marketing News
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Key Takeaways

What? The U.S. research industry in 2016 maintained a strong year-over-year growth rate despite "tepid" overall economic growth.

So what? The U.S. research industry’s annual growth rate, historically, has tracked ahead of the annual GDP real growth rate, except in 2009 and 2012.

Now what? The question before us is: Will this positive growth trend continue in 2017 and beyond?

The revenue generated by the U.S. market research industry in 2016 was $11.584 billion, according to this analysis—the 44th annual AMA Gold Top 50 Report.

This figure is based on the revenue of the top 50 companies along with 152 other member companies of the Insights Association, the national association of the marketing research and analytics industry, which was formed through the 2017 merger of CASRO and MRA.

All of these 202 companies are for-profit, fullservice research firms whose areas of expertise and specialization reflect the breadth of our changing and expanding research industry.

In February, we invited about 75 companies to participate in the annual top 50 ranking of U.S. research companies. These companies were asked to submit 2016 U.S. and non-U.S. research revenues, as well as the comparable data for 2015, to determine the annual rate of revenue growth or decline. If a firm made an acquisition or divestiture during 2016 or 2015, we made adjustments to ensure an apples-to-apples comparison.

The U.S. revenue of the Top 50 companies in 2016 is $10.552 billion, or 91% of the total annual revenue reported by the 202 companies.

Non-U.S. revenue for the top 50 companies in 2016 totaled $12.195 billion, or 53.6% of the total revenue of the worldwide top 50, which is $22.747 billion.

The top 50 chart lists the U.S. and non-U.S. annual revenue for 2016 and 2015, the year-over-year growth and the number of full-time U.S. employees. In addition, we have provided profiles of each of the top 50 companies that include the names of the chief executives and a description of the company’s accomplishments, major services, acquisitions and divestitures in 2016 and plans for 2017.

The additional 152 Insights Association member companies reported a total of $1.032 billion in U.S. revenue in 2016. The median U.S. revenue of these 152 companies is $1.5 million while the average is $6.8 million. Thirty seven percent of the 152 companies conduct research outside of the U.S. These 56 companies accounted for a total of $392 million in non-U.S. revenue in 2016. The median non-U.S. revenue of these 56 companies is $800,000, and the average is $7 million.

A Detailed Look

2016 U.S. revenue for the 202 companies in this report is $11.584 billion—a growth rate of 5.7%. After adjustment for inflation using the Consumer Price Index (CPI) of 1.3%, the real-growth rate for 2016 is 4.4%. In 2015, the growth rate reported by the Top 50 Report was 4.8%, or 4.7% real growth when adjusted for a 0.1% CPI inflation rate. Given that the U.S. economy in 2016 was “tepid” (as some economists termed it) the U.S. research industry in 2016 maintained a strong year-over-year growth rate, even when adjusted by a higher inflation rate.

The chart of the Top 50 Reports for the past decade from 2006 to 2016 (Figure 1) shows the decline in growth through the recession, followed by several years of slow recovery, and, in 2015 and 2016, a significant increase of more than 4% in the industry’s real growth rate.

We can also look to the U.S. gross domestic product (GDP) as another benchmark. The annual U.S. GDP shows the yearly growth of the estimated value of all the country’s goods produced and services provided. The U.S. research industry’s annual growth rate,historically, has tracked ahead of the annual GDP realgrowth rate, except in 2009 and 2012. The U.S. research industry’s growth rate exceeded the GDP growth rate by 2% in 2015 and doubled that figure in 2016 to 4%. In the past two years the U.S. research industry has been significantly healthier than the U.S. economy. The question before us is: Will this positive growth trend continue in 2017 and beyond?


*Bureau of Economic Analysis and World Bank

The Employment Picture

In 2016, the number of full-time U.S. employees in the research industry increased substantially, with the top 50 firms reporting a 6.8% increase in employment. The employment for the top 50 and the additional 152 research company members of the Insights Association reached the highest threshold ever of more than 40,000 employees, an 8.4% increase over 2015. The previous zenith occurred five years ago, when 204 companies (the top 50 plus 154 CASRO members) reported 38,305 full-time employees.

Revenue Per Employee

It is useful to look at the revenue per employee both among the top 50 companies and for the other Insights Association member research companies.

For the top 50 companies the revenue per full-time employee in 2016 was $287,000. Figure 3 shows how revenue per employee for the top 50 has trended over the past decade.

The top 50 companies are weighted toward large database companies, audience measurement and other syndicated services. It is interesting to note that the revenue per full-time employee among the smaller custom research companies that comprise the 152 other Insights Association members was $272,000 in 2016.

Changes in Top 50 List

NEW THIS YEAR

There are seven new top 50 companies. At No. 2 on the list is QuintilesIMS. In October 2016, IMS Health, a global provider of information, research and technology services for the health care industry, merged with Quintiles, a contract research organization for the pharmaceutical, biotechnology and medical device industries, to create a major company in the field of health care intelligence. (Previously, IMS Health had been a top 10 company on the AMA Gold Top 50 list.)

At No. 22 is Informa Financial Intelligence, a new company established by Informa plc that combines six business intelligence and research entities that serve the financial industry, including Informa Research Services, EPFR Global, Informa Global Markets, iMoneyNet, Informa Investment Solutions and eBenchmarkers. (Informa Research Services has previously been included in the top 50 list.)

At No. 25 is Market Force, which specializes in providing location-level customer experience management services, including mystery shopping and customer experience and employee engagement surveys.

At No. 29 is MACROMILL, a global online panel company that combines two major business units, Macromill—headquartered in Tokyo—and MetrixLab, headquartered in Rotterdam, Netherlands.

At No. 35 is Simmons Research, which measures consumers’ preferences, behaviors and attitudes through its proprietary study, the National Consumer Survey (NCS).

At No. 38 is Maru/Matchbox, a sector-focused consumer intelligence and consulting firm, featuring online insight communities and market communities.

At No. 49 is Hypothesis, a creative and consumer insights agency, specializing in innovation/ideation labs and data visualization.

NOT HERE THIS YEAR

There are five previous top 50 companies that are not on the list this year:

  • ComScore could not participate because the audit committee is restating financial results for the past three years to correct previous reporting of non-monetary income.
  • J.D. Power was acquired by XIO Group in 2016 and does not choose to disclose financial information.
  • Rentrak merged with comScore in February 2016.
  • Market Probe and Public Opinion Strategies chose not to participate in the report this year.

TOP 50 REVENUE INCREASES AND DECREASES

The Top 50 Report in 2016 includes 19 companies with double-digit increases in revenue, 16 companies with single-digit increases that exceed inflation and 13 companies that are flat (did not exceed the rate of inflation) or had a decrease in revenues. In addition, there are two newly formed companies (Informa Financial Intelligence and Maru/Matchbox) that did not have reportable revenue in 2015 and, consequently, no year-over-year growth rate to report.

Of the companies that experienced a double-digit increase, there were three companies that achieved 50% or more year-over-year growth in 2016:

  • LRA by Deloitte, a customer experience measurement company, recorded a 56.7% increase.
  • Fors Marsh Group, with a focus on applied cognition and user experience, public policy and behavioral research, had a 54% increase.
  • Hypothesis, whose large global brand trackers contributed to its revenue increase, grew by 50%.

In 2016 as compared to previous years, it is notable that fewer companies reported flat or negative growth rates and that downturns were less severe than in past reports. The average rate of change for the 13 companies that reported flat or negative growth in 2016 is zero.

Figure 4 compares U.S. revenue increases and decreases for the top 50 companies in 2016 and 2015.

MOVING UP

Companies moving up three or more positions are:

  • Fors Marsh Group (up seven positions from No. 44 to No. 37), derives almost all of its revenue from government research.
  • Wood MacKenzie (up five positions from No. 16 to No. 11), specializes in research for the energy, metals and mining industries.
  • LRW (up five positions from No. 20 to No. 15), emphasizes marketing science, integrated data and modeling and analytic techniques in its global consulting and research services.

  • LRA by Deloitte (up five positions from No. 37 to No. 32) is a global provider of customer experience measurement services for multinational companies.
  • Burke (up four positions from No. 22 to No. 18), provides custom research services with a primary focus on brand strategy, innovation, product development, retailer and shopper insights, customer engagement, health care and employee engagement.
  • C Space (up four positions from No. 23 to No. 19), focuses on building ongoing relationships with customers—online and in-person—to cultivate connections between businesses and their customers.
  • Convergys Analytics (up three positions from No. 24 to No. 21), focuses on customer experience outsourcing, improving the customer experience through analytics and consulting solutions.
  • The Link Group (up three positions from No. 43 to No. 40), provides qualitative and quantitative research, focusing on positioning and branding, ethnography, emotional insights and segmentation.

The Top Ten


THREE MOVED UP

There has been some upward movement into the top 10 companies with the absence of comScore and J.D. Power from this year’s top 50.

  • With its information assets, analytic and tracking services and consultative expertise in more than 20 industries, The NPD Group moved up from No. 9 last year to No. 8 in 2016.
  • ICF, which focuses its research and consulting services on government, educational and nonprofit agencies, moved up from No. 11 to No. 9 on this year’s list.
  • Abt SRBI (now, Abt Associates), specializing in research, evaluation and program implementation in health care, social policy and international development, moved up three places (from No. 13 in 2015) to join the top 10 companies on the report.

THE OTHER SEVEN

Maintaining the seventh position on the list for the past seven years is GfK, which in that time has strengthened its presence in the U.S. while sustaining more than 80% of its annual revenue from outside the U.S. in 100 other countries.

No. 6 on the top 10 list, Westat, continues its significant work for the U.S. government, providing statistical, survey and evaluation studies of programs and policies.

No. 5 Ipsos has five research specializations operating in 88 countries: Ipsos Marketing, Ipsos Connect, Ipsos Loyalty, Ipsos Public Affairs and Ipsos Observer.

No. 4 IRI delivers market, consumer and media exposure information; prescriptive analytics and technology platforms through offices in 15 other countries.

No. 3 Kantar, the data investment management division of WPP plc, includes Added Value, Kantar Health, Kantar Media, Kantar Retail, Kantar Worldpanel, Lightspeed, Millward Brown, TNS, The Futures Company and Benenson Strategy Group.

No. 2 QuintlesIMS was mentioned earlier in this article. No. 1 is Nielsen, which alone accounts for more than 30% of the total U.S. 2016 annual revenue and more than 20% of the total non-U.S. 2016 research revenue generated by the top 50. Nielsen Holdings PLC is a global media and consumer measurement and data company with offices and presence in more than 100 countries.

These top 10 companies account for almost 73.8% of the total U.S. revenue represented by the 202 companies in this year’s Top 50 Report. The actual dollar figure is $8.553 billion out of the total of $11.584 billion. Add to this their formidable non-U.S. research revenues, which total $10.792 billion, and the top 10 represent a world powerhouse of research. The non-U.S. revenues of the top 10 represent 85.7% of the total non-U.S. revenues in the Top 50 Report.

REVENUE BY INDUSTRY SERVED AND BY TYPE OF SERVICE

We asked the top 50 companies to estimate the percentage of their annual U.S. revenue by the client industry and to estimate the percentage of revenue by the type of service they provided to their clients.

The first question is often included in our industry financial benchmarking studies, as well as in the annual ESOMAR Global Market Research Report, so the data are useful for comparative purposes. The second question aligns with our efforts to assess and measure the transformation of the industry, including new markets, new methods and new tools. The data in this second question provide a touch point for us to gauge whether and to what extent the top 50 companies are exploring and/or investing in new services and new approaches.

The Insights Association and the AMA have been working cooperatively with Michigan State University’s Research Transformed Collaborative, under the leadership of Michael Brereton, adjunct professor at MSU’s Broad School of Business.

In the AMA Global Top 25 Report that will be published this fall, we will provide a progress report on research industry transformation—the growth and impact on the research industry from advanced predictive analytics, social media integration and analytics, enterprise feedback management, neuroscience and mobile market intelligence, among other programs and services.

We will continue to collaborate with our national and international association colleagues, in particular, the other national research business associations in the Global Research Business Network (GRBN), as well as with ESOMAR.

- Diane Bowers

 




The Top 50 2017 Market Research Firms Company Profiles 

 1. Nielsen

U.S. Headquarters: New York
CEO: Dwight M. Barns, B.S., Miami University
Founded: 1923 U.S. Employees: 9,646
U.S. Revenue:: $3.6 B % Change from 2015: 0%
2016 Non-U.S. Revenue: $2.7 B
Non-U.S. Revenue: 42.5%

2. QuintilesIMS***

U.S. Headquarters: Danbury, CT
CEO: Ari Bousbib, M.B.A., Columbia University
Founded: 1954 U.S. Employees: 5,261
U.S. Revenue: $1.4 B % Change from 2015: +20.5%*
2016 Non-U.S. Revenue: $1.9 B
Non-U.S. Revenue: 58.9%


*** 2016 market research revenue is for the combined company, assuming the merger of Quintiles and IMS Health was completed on Jan. 1, 2016. The merger closed on Oct. 3, 2016. Revenue growth rates are impacted by the merger and may not reflect true growth in the
underlying operations.

3. Kantar** ˚

U.S. Headquarters: New York
Chariman & CEO: Eric Salama, M.S., University of London
Founded: 1993 U.S. Employees: 3,300
U.S. Revenue: $994 M % Change from 2015: +2.2%
2016 Non-U.S. Revenue: $2.9 B Non-U.S. Revenue: 74.2%


** Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

˚ 2016 currency exchange rate from British pounds to U.S. dollars decreased the percent growth rate.

4. IRI

U.S. Headquarters: Chicago
President & CEO: Andrew Appel, M.B.A., University of Chicago
Chairman of the Board: Richard H. Lenny, M.B.A., Northwestern University  
Founded: 1979 U.S. Employees: 1,665
U.S. Revenue: $631 M % Change from 2015: +4.4%
2016 Non-U.S. Revenue: $395 M Non-U.S. Revenue: 38.5%

5. Ipsos

U.S. Headquarters: New York
Chairman & CEO: Didier Truchot, Economics, Pantheon-Sorbonne University
CEO: Pierre LeManh, M.B.A., Essec Business School
Founded: 1975 U.S. Employees: 2,192
U.S. Revenue: $568 M % Change from 2015: +3.1%*
2016 Non-U.S. Revenue: $1.4 B Non-U.S. Revenue: 71%

6. Westat

U.S. Headquarters: Rockville, MD
President & CEO: James E. Smith, Ph.D., University of Southern California
Founded: 1963 U.S. Employees: 1,922
U.S. Revenue: $501 M % Change from 2015: +1.9%
2016 Non-U.S. Revenue: $11 M Non-U.S. Revenue: 2.1%

7. GFK

U.S. Headquarters: New York
CEO: Peter Feld, M.S., RWTH Aachen University
Founded: 1934 U.S. Employees: 915
U.S. Revenue: $310 M % Change from 2015: -10.3%
2016 Non-U.S. Revenue: $1.4 B Non-U.S. Revenue: 81.5%

8. The NPD Group

U.S. Headquarters: Port Washington, NY
CEO: Karyn Schoenbart, B.A., University of Massachusetts
Executive Chairman: Tod Johnson, M.S.I.A., Carnegie Mellon University
Founded: 1966 U.S. Employees: 1,035
U.S. Revenue: $259 M % Change from 2015: +12.1%
2016 Non-U.S. Revenue: $82 M Non-U.S. Revenue: 24%

9. ICF

U.S. Headquarters: Fairfax, VA
Chairman & CEO: Sudhakar Kesavan, M.S., Massachusetts Institute of Technology
Founded: 1967 U.S. Employees: 1,016
U.S. Revenue: $164 M % Change from 2015: +5.8%
2016 Non-U.S. Revenue: $60 M Non-U.S. Revenue: 26.7% 

10. Abt SRBI

U.S. Headquarters: New York
President & CEO of Abt Associates: Kathleen L. Flanagan, M.S., University of Rochester
President & CEO of Abt SRBI: Michael Link, Ph.D., University of South Carolina
Founded: 1965 U.S. Employees: 1,198
U.S. Revenue: $142 M % Change from 2015: +19.2% 
2016 Non-U.S. Revenue: $5 M Non-U.S. Revenue: 3.4% 

11. Wood Mackenzie****

U.S. Headquarters: New York
CEO: Stephen Halliday, B.S., University of Edinburgh
Founded: 1973 U.S. Employees: 300
U.S. Revenue: $133 M % Change from 2015: -5.5% *
2016 Non-U.S. Revenue: $310 M Non-U.S. Revenue: 70.0%


* Percent change calculation reflects adjustment of previously reported 2015 U.S. research revenue due to acquisition/divestiture activity or other business change during 2016.

**** Percent change calculation reflects organic YOY growth only; 2016 annual revenue reflects acquisition activity during 2016. Some or all figures are not made available by this company so instead are based upon estimations by the report authors.

12. MaritzCX

U.S. Headquarters: Lehi, UT
President & CEO: Mike Sinoway, MBA, Arizona State University
Founded: 1973 U.S. Employees: 579
U.S. Revenue: $129 M % Change from 2015: +15.4% 
2016 Non-U.S. Revenue: $41 M Non-U.S. Revenue: 24.1%

13. DRG (Decision Resources Group)**

U.S. Headquarters: Burlington, MA
Chairman & CEO: Jon Sandler, M.B.A., Harvard
Founded: 1990 U.S. Employees: 560
U.S. Revenue: $128 M % Change from 2015: +6.2% 
2016 Non-U.S. Revenue: $50 M Non-U.S. Revenue: 28.1% 

** Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

14. dunnhumby**

U.S. Headquarters: Cincinnati, OH
Managing Director, North America: Andy Hill, B.A., University of Oxford
Founded: 2001 U.S. Employees: 235
U.S. Revenue: $109 M % Change from 2015: -0.9% 
2016 Non-U.S. Revenue: $320 M Non-U.S. Revenue: 74.6%


**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

15. LRW (Lieberman Research Worldwide)

U.S. Headquarters: Los Angeles, CA
CEO: David Sackman, B.A., University of California at Los Angeles
Founded: 1973 U.S. Employees: 547
U.S. Revenue: $103 M % Change from 2015: +11.5%
2016 Non-U.S. Revenue: $41 M Non-U.S. Revenue: 28.5%

16. NRC Health (National Research Corporation)

U.S. Headquarters: Lincoln, NE
Founder & CEO: Michael D. Hays, B.S., University of Nebraska
Founded: 1981 U.S. Employees: 357
U.S. Revenue: $91 M % Change from 2015: +8.1%
2016 Non-U.S. Revenue: $4.9 M Non-U.S. Revenue: 5.1%

17. ORC International

U.S. Headquarters: Princeton, NJ
CEO: Tom Markert, B.A., St. Lawrence College
Founded: 1938 U.S. Employees: 307
U.S. Revenue: $76 M % Change from 2015: -8.6%
2016 Non-U.S. Revenue: $42 M Non-U.S. Revenue: 35.7%

18. Burke

U.S. Headquarters: Cincinnati, OH
President & CEO: Jeff Miller, M.B.A., University of Cincinnati
Founded: 1931 U.S. Employees: 269
U.S. Revenue: $71 M % Change from 2015: +6.3%
2016 Non-U.S. Revenue: $8.9 M Non-U.S. Revenue: 11.1%

19. C Space**

U.S. Headquarters: Boston, MA
CEO: Charles Trevail, B.A., University of Durham
President, Americas: Jessica DeVlieger, B.A., President, Americas; B.A., Cornell University
Founded: 1999 U.S. Employees: 321
U.S. Revenue: $67 M % Change from 2015: +2.6%
2016 Non-U.S. Revenue: $17 M Non-U.S. Revenue: 20.1%


**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

20. Market Strategies International

U.S. Headquarters: Livonia, MI
President: Melissa Sauter, MBA, University of Michigan
Founded: 1989 U.S. Employees: 254
U.S. Revenue: $64 M % Change from 2015: -6.8%
2016 Non-U.S. Revenue: $1.1 M Non-U.S. Revenue: 1.7%

21. Convergys**

U.S. Headquarters: Cincinnati, OH
President & CEO: Andrea J. Ayers, B.S., Louisiana State University
Founded: 1998 U.S. Employees: 250
U.S. Revenue: $60 M % Change from 2015: +8.1%
2016 Non-U.S. Revenue: $7.2 M Non-U.S. Revenue: 10.7%


**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

22. Informa Financial Intelligence

U.S. Headquarters: Calabasas, CA
President: Frank Sannella, B.S., Bryant University
Founded: 2016 U.S. Employees: 400
U.S. Revenue: $54 M % Change from 2015: --
2016 Non-U.S. Revenue: $29 M Non-U.S. Revenue: 34.8%

23. Morpace Inc.

U.S. Headquarters: Farmington Hills, MI
President & CEO: Duncan Lawrence, M.B.A., Michigan State University
Founded: 1975 U.S. Employees: 187
U.S. Revenue: $53 M % Change from 2015: -5%
2016 Non-U.S. Revenue: $7.4 M Non-U.S. Revenue: 12.3%

24. PRS IN VIVO

U.S. Headquarters: Teaneck, NJ
President: Scott Young, M.B.A., Northwestern University
Founded: 1972 U.S. Employees: 150
U.S. Revenue: $51 M % Change from 2015: +10.9%
2016 Non-U.S. Revenue: $46 M Non-U.S. Revenue: 47.4%

25. Market Force**

U.S. Headquarters: Louisville, CO
CEO: Ray Walsh, B.S., Oklahoma State University
Founded: 2005 U.S. Employees: 300
U.S. Revenue: $48 M % Change from 2015: +4.4%*
2016 Non-U.S. Revenue: $7 M Non-U.S. Revenue: 12.7%


**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

26. Service Management Group

U.S. Headquarters: Kansas City, MO
Chairman & CEO: Andy Fromm, B.A., Boston University
Founded: 1991 U.S. Employees: 282
U.S. Revenue: $48 M % Change from 2015: +5%
2016 Non-U.S. Revenue: $5.4 M Non-U.S. Revenue: 10.1%

27. YouGov

U.S. Headquarters: Redwood City, CA
CEO and Co-Founder: Stephan Shakespeare, M.S., University
of Oxford
Founded: 2000 U.S. Employees: 156
U.S. Revenue: $47 M % Change from 2015: +11.7%
2016 Non-U.S. Revenue: $83 M Non-U.S. Revenue: 64%


28. Directions Research

U.S. Headquarters: Cincinnati, OH
Chairman of the Board: Randy Brooks, M.B.A., University of Cincinnati
President:
Jim Lane, M.B.A., Northwestern University
Founded: 1988 U.S. Employees: 143
U.S. Revenue: $45 M % Change from 2015: +10.8%
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0.0%

29. MACROMILL**

U.S. Headquarters: Cincinnati, OH
Global CEO & Representative
Executive Officer:
Scott Ernst, B.S., Wharton School
of Business
Founded: 2000 U.S. Employees: 250
U.S. Revenue: $45 M % Change from 2015: +15.4%
2016 Non-U.S. Revenue: $255 M Non-U.S. Revenue: 85%

30. MarketCast

U.S. Headquarters: Los Angeles, CA
CEO: Henry Shapiro, M.B.A., Harvard Business School
Founded: 1985 U.S. Employees: 120
U.S. Revenue: $40 M % Change from 2015: +11.3%
2016 Non-U.S. Revenue: $21 M Non-U.S. Revenue: 34.1%



31. Hanover Research

U.S. Headquarters: Arlington, VA
Chairman & Founder: Peter Dodge, B.A., Washington and Lee Universityt
CEO: Wesley Givens, B.A., Washington and Lee University
Founded: 2003 U.S. Employees: 330
U.S. Revenue: $40 M % Change from 2015: +2.3%*
2016 Non-U.S. Revenue: $1.3 M Non-U.S. Revenue: 3.2%

32. LRA by Deloitte

U.S. Headquarters: Horsham, PA
Managing Director: Rob Rush, B.S., Cornell University
Founded: 1981 U.S. Employees: 440
U.S. Revenue: $40 M % Change from 2015: +56.7%
2016 Non-U.S. Revenue: $7.3 M Non-U.S. Revenue: 15.6%

33. MarketVision Research

U.S. Headquarters: Cincinnati, OH
President: Tyler McMullen, M.B.A., University of Virginia
Founded: 1983 U.S. Employees: 145
U.S. Revenue: $35 M % Change from 2015: +14.5% 
2016 Non-U.S. Revenue: $0.2 M Non-U.S. Revenue: 0.6%

34. Phoenix Marketing International

U.S. Headquarters: Rhinebeck, NY
Chairman & CEO: Allen R. DeCotiis, Ph.D., Emory University
President: Martha Rea, B.S., University of South Florida
Founded: 1999 U.S. Employees: 135
U.S. Revenue: $34 M % Change from 2015: +2.1%
2016 Non-U.S. Revenue: $2 M Non-U.S. Revenue: 5.5%

35. Simmons Research

U.S. Headquarters: Deerfield Beach, FL
Executive Chairman: John Ouren, Ph.D., MBA, Stanford University
President & Chief Research Officer: Pasquale (Pat) Pellegrini, Ph.D., SUNY at Buffalo
Founded: 1952 U.S. Employees: 99
U.S. Revenue: $33 M % Change from 2015: -0.9%
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0%

36. Radius Global Market Research

U.S. Headquarters: New York
Managing Director: Chip Lister, B.A., Temple University
Founded: 1960 U.S. Employees: 104
U.S. Revenue: $33 M % Change from 2015: +1.9% 
2016 Non-U.S. Revenue: $1.0 M Non-U.S. Revenue: 3%

37. Fors Marsh Group

U.S. Headquarters: Arlington, VA
CEO: Sean M. Marsh, Ph.D., George Mason University
Founded: 2002 U.S. Employees: 136
U.S. Revenue: $31 M % Change from 2015: +54%
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0%

38. MARU / Matchbox

U.S. Headquarters: Chicago, IL
President & COO: Ed Morawski, M.A., University of British Columbia
Founded: 2016 U.S. Employees: 90
U.S. Revenue: $30 M % Change from 2015: --
2016 Non-U.S. Revenue: $10 M Non-U.S. Revenue: 24.8%

39. SSRS 

U.S. Headquarters: Media, PA
President: Melissa J. Herrmann, M.A., University of Pennsylvania
Founded: 1983 U.S. Employees: 158
U.S. Revenue: $28 M % Change from 2015: -1.4%*
2016 Non-U.S. Revenue: $1 M Non-U.S. Revenue: 3.5%

* Percent change calculation reflects adjustment of previously reported 2015 U.S. research revenue due to acquisition/divestiture activity or other business change during 2016.

40. The Link Group

U.S. Headquarters: Atlanta, GA
Co-Founder & Managing Partner: Tom Pfeil, M.B.A., University of Texas at Austin
President: Brad Camrud, M.S., Thunderbird School of Global Management
Founded: 1994 U.S. Employees: 66
U.S. Revenue: $26 M % Change from 2015: +27.5%
2016 Non-U.S. Revenue: $1.6 M Non-U.S. Revenue: 5.7%

41. Kelton

U.S. Headquarters: Culver City, CA
Co-Founder & CEO: Tom Bernthal, B.S., University of Wisconsin-Madison
Co-Founder & President: Gareth Schweitzer, B.A., McGill University
Founded: 2003 U.S. Employees: 97
U.S. Revenue: $26 M % Change from 2015: +12%
2016 Non-U.S. Revenue: $6.6 M Non-U.S. Revenue: 20.1%

42. Cello Health**

U.S. Headquarters: New York
Group COO: Stephen Highley
Founded: 2004 U.S. Employees: 100
U.S. Revenue: $25 M % Change from 2015: -0.8%
2016 Non-U.S. Revenue: $70 M Non-U.S. Revenue: 74%


**Some or all figures are not made available by this company so instead are based upon estimation by the report authors.

43. actûrus

U.S. Headquarters: Farminton, CT
President: Doug Guion
Founded: 1978 U.S. Employees: 73
U.S. Revenue: $22 M % Change from 2015: +12.2%
2016 Non-U.S. Revenue: $0.6 M Non-U.S. Revenue: 2.6%

44. NAXION

U.S. Headquarters: Philadelphia, PA
President & CEO: Susan Schwartz McDonald, Ph.D., University of Pennsylvania
Founded: 1911 U.S. Employees: 76
U.S. Revenue: $22 M % Change from 2015: +4.3%
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0%

45. Gongos

U.S. Headquarters: Auburn Hills, MI
President & CEO: Camille Nicita, M.B.A., Wayne State University
Founded: 1991 U.S. Employees: 133
U.S. Revenue: $21 M % Change from 2015: +1%
2016 Non-U.S. Revenue: $2.1 M Non-U.S. Revenue: 9.1%

46. Bellomy Research

U.S. Headquarters: Winston-Salem, NC
CEO: John Sessions, M.B.A., Wake Forest University
Founded: 1976 U.S. Employees: 135
U.S. Revenue: $20 M % Change from 2015: +11.2% 
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0%

47. KS&R

U.S. Headquarters: Syracuse, NY
Chairman & President: Rita L. Reicher, Ph.D., Yale University
Founded 1983 U.S. Employees: 152
U.S. Revenue: $19 M % Change from 2015: -13.6%
2016 Non-U.S. Revenue: $1.5 M Non-U.S. Revenue: 7.3%

48. Chadwick Martin Bailey

U.S. Headquarters: Boston, MA
CEO & President: Anne Bailey Berman, MBA, Boston University
Founded: 1984 U.S. Employees: 66
U.S. Revenue: $19 M % Change from 2015: +25.3% 
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0% 

49. Hypothesis

U.S. Headquarters: Los Angeles, CA
Founder: Maria Stark, MBA, University of Southern
California
Managing Partner: Jeff Seltzer, M.A., San Diego State University
Founded: 2000 U.S. Employees: 44
U.S. Revenue: $18 M % Change from 2015: +50% 
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0% 

50. RTi Research

U.S. Headquarters: Norwalk, CT
CEO: DavidS Rothstein, M.B.A., University of Rochester
Founded: 1979 U.S. Employees: 55
U.S. Revenue: $17 M % Change from 2015: -2.3 
2016 Non-U.S. Revenue: $0.0 Non-U.S. Revenue: 0%


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Author Bio:

 
Diane Bowers and Michael Brereton
<p>Diane Bowers is a consultant to the Insights Association, the national association for the research and analytics industry and profession, established in 2017 through the merger of CASRO and MRA. Previously, she served as the president of CASRO. Bowers is on the board of directors of The Roper Center for Public Opinion Research at Cornell University, chair of the Executive Management Board of the Global Research Business Network (GRBN) and a board member of the Americas Research Industry Alliance (ARIA). She is also a past president of the Market Research Council and the Research Industry Coalition and a long-time member of AAPOR, AMA and ESOMAR. </p> <p>Michael Brereton is currently with the marketing faculty at Michigan State University’s Eli Broad Graduate School of Management. In 2014, Brereton retired from the role of president and CEO of Maritz Research, a position that he served in since 2003. Brereton’s industry leadership roles have included serving as a long-time board member as well as board chair of CASRO; founding chair for the CASRO Institute for Research Quality (CIRQ), an ISO certification body; advisory board chair for Michigan State University’s master of science in marketing research program; and advisory board member for Southern Illinois University’s master of marketing research program.</p>
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