David Friedman has had a stellar marketing career. He’s a triple threat who succeeded as a strategy consultant at Andersen Consulting (now Accenture), in an agency setting as North American president of Razorfish, and in a corporate environment as CMO for Sears Holdings Co. Now Friedman is a CEO, but he’s taken an unconventional path to the top job.
Three years ago, Friedman decided to become a social entrepreneur, launching AutonomyWorks, a firm that gives meaningful work to individuals with disabilities with the aim of doing social good and delivering profits. “I spent 25 years in large, complex business organizations,” Friedman says. “I focused all of my energy on business outcomes and growing those organizations. I spent very little time giving something back.”