A Career in Compassion

Michael Krauss
Marketing News
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Key Takeaways

​What? David Friedman, former executive at Razorfish and Sears, has taken an uncoventional path to his current gig as CEO of AutonomyWorks.

So what? After 20-plus years at large corporations, Friedman decided to pursue his goal of becoming a social entrepreneur.

Now what? If you want to be a social entrepreneur, you have to work on a problem that matters deeply to you, Friedman says.​

David Friedman has had a stellar marketing career. He’s a triple threat who succeeded as a strategy consultant at Andersen Consulting (now Accenture), in an agency setting as North American president of Razorfish, and in a corporate environment as CMO for Sears Holdings Co. Now Friedman is a CEO, but he’s taken an unconventional path to the top job. 

Three years ago, Friedman decided to become a so​cial entrepreneur, launching AutonomyWorks, a firm that gives meaningful work to individuals with disabilities with the aim of doing social good and delivering profits. “I spent 25 years in large, complex business organizations,” Friedman says. “I focused all of my energy on business outcomes and growing those organizations. I spent very little time giving something back.”​​

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Author Bio:

Michael Krauss
Michael Krauss is president of Market Strategy Group based in Chicago.

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