Skip to Content Skip to Footer
3 Ways Marketers Can Work Better with Creative

3 Ways Marketers Can Work Better with Creative

Alex Withers

marketing creative main

Marketing depends on small creative teams that are increasingly being asked to do more work, in greater variety and at a faster pace than ever before.

That’s according to findings from the “2018 In-House Creative Management Report.” The report is based on a survey of more than 400 creatives and marketers. It was conducted by InSource, a nonprofit professional association dedicated to in-house creatives, to better understand how creative work gets done. 

Advertisement

In recent years, quality creative seems to have taken a back seat to marketing and advertising technology, but the fact remains that good creative is still a linchpin in successful marketing campaigns. Creative is the fuel on which marketing automation runs, and it is an essential element of differentiation. 

Advertisement

Login to view this page. You may create a free account from the login page after clicking "login".

Alex Withers is the CMO of inMotionNow, a leading provider of workflow management solutions for marketing and creative teams. Withers is a seasoned digital technology and marketing executive with more than 20 years of leadership experience.