About the Course
The creative process can be challenging, even for the most experienced marketer. In today’s digital age fighting through the “noise” to get your campaign in front of your target audience requires agility and a refreshed creative mentality.
In this workshop, discover tools, resources, and peer experience for reimagining and rebuilding the creative process to increase engagement and effective storytelling across platforms.
Skill Level: Beginner
What You’ll Learn
- Discuss how to embrace flexibility in the creative process
- Identify how to leverage data to influence content
- Discuss how to embrace AI in the creative process
- Explore how to leverage less traditional resources to find inspiration
- Share tools marketers can use throughout the creative process
Meet Your Instructor
Yvonne Pearson
Senior Audience Marketing Manager
A creative and imaginative thinker since she was young, Yvonne always had a gift for thinking outside the box. She earned her bachelor’s degree in Advertising, Art, and marketing from McDaniel College and, since graduating, has obtained multiple certifications and professional certificates in the marketing space.
With more than a decade of professional experience, Yvonne has worked in various industries, from fashion to science, leveraging her unique background to bring innovative ideas. She has been recognized in the industry as a recipient of various awards, including by the African American Marketing Association as one of the 50 Black Marketers To Watch.
As a content creator, Yvonne shares her knowledge and unique take on marketing through her podcast Coffee with Yvonne, a show for creatives and entrepreneurs, and on social media breaking down trends and pop-culture campaigns.
AMA Members Get the Best Pricing
Not only do members get discounts on training like this, but they also receive exclusive content, downloadable tools, unlimited access to AMA Journals, membership in networking communities and more.
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