Plan Strategically and Drive Success
Developing an exceptional marketing strategy takes careful planning and effort. This training will help ensure your team is aligned with corporate values and vision, has a rock-solid foundation for product planning and go-to-market execution, and drives the marketing communications plan and process.
Plus, you will receive a custom-branded Marketing Strategy Playbook after the training.
What to Expect
This interactive training will:
- Provide a roadmap with precise directions that outlines the overall marketing strategy and how the business will achieve its goals.
- Ensure alignment with broader business objectives and that all marketing efforts are executed consistently.
- Increase accountability and allow teams to operate more efficiently.
- Establish a framework for key performance indicators (KPIs), continuous improvement and data-driven decision-making.
- Identify potential risks and outline contingency plans.
- Accelerate onboarding and ensure new hires understand the company’s marketing strategy, tactics and brand voice.
- A repository of institutional knowledge, templates, best practices, techniques and tactics proven to work.
- A documented Marketing Strategy Playbook (PDF Document).
- A blueprint for expediting the onboarding process for new hires and expanding the marketing team while maintaining the same level of performance and consistency.