In 2004, Molly Poppie entered graduate school at the University of Wisconsin-Milwaukee with a deep command of sociology but only vague notions of her forthcoming career.
Poppie, now 35, is a senior vice president at Nielsen, one of the world’s leading market research firms. She spoke with Marketing News about how she joined the company and some of her biggest projects that helped her advance over the years.
Q: You studied sociology in graduate school. What sort of job did you envision for yourself after graduation?