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What's the Best Career Path, to Job-hop or Climb the Ladder?

Zach Brooke

In 2004, Molly Poppie entered graduate school at the University of Wisconsin-Milwaukee with a deep command of sociology but only vague notions of her forthcoming career.

Poppie, now 35, is a senior vice president at Nielsen, one of the world’s leading market research firms. She spoke with Marketing News about how she joined the company and some of her biggest projects that helped her advance over the years.

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Q: You studied sociology in graduate school. What sort of job did you envision for yourself after graduation?

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Zach Brooke is a former AMA staff writer turned freelance journalist. His work has been featured in Chicago magazine, Milwaukee Magazine, A.V. Club and VICE, among others. Follow him on Twitter @Zach_Brooke.